1. Notifying the Public Emergency Alert System (EAS)
Broadcast via mainstream media (TV, radio)
Criteria:
Situation is time critical
Situation poses threat to life and property
Public must be instructed
Other warning methods would be ineffective
Initiated through WCCCA (Back-up: LEDS / KXL Radio)
Message is < 2 minutes in length
Templates: First-In Guide, PIO, WCCCA

2. Notifying the Public
Public Alerts (the previous system): Landline Phones Only
Landlines receive automatically.
WCCCA’s system contains listed and unlisted numbers and is updated quarterly.
Updated quarterly from telephone companies / $6,600 yr.
Initiated through WCCCA Supervisor.
Templates: First-In Guide, PIOs, WCCCA.

3. Notifying the Public
Public Alerts (CityWatch): Landline + VoIP, Cell, Text,
WCCCA purchased CityWatch software.
Emergency messaging:
Voice over Internet Protocol (VoIP) phone
Cell Phones
Text/SMS
Initiated through WCCCA Supervisor.
Pre-produced messages.

4. Notifying the Public Public Alerts (Reverse 9-1-1)
Landline, VoIP, Cell, Text,
During an activation, CityWatch makes multiple calls at once.
During a June 2010 activation the system made 1830 calls in 12.5 minutes (146 calls per minute)
Demo of CityWatch

5. Receiving a Public Alert
Public Alerts: VoIP, Cell, Text/SMS, and
Database provided to WCCCA by phone companies is shrinking
Public must sign-up!
Register their address

6. Public Alerts Roll-Out
Increase Awareness for WCCCA User Groups
Overview
Activation and Messaging Templates
Increase Community Awareness
Public Alerts Sign-Up
Consistent messaging
Press release, newsletters, social media, websites, neighborhood meetings, community events, etc.