1. BDSmktg Proprietary & Confidential The Perfect Fit for Google Fiber Presented to: Google Fiber Date: May 15, 2014

2. BDSmktg Proprietary & Confidential We’re Listening Looking for some pretty talented people for your Google Fiber Space? Between your Googlers and our BDSers, we’ve got your Fiberhoods covered with a dynamic program that features the right talent and best management to deliver the most memorable customer experience possible. Google Fiber needs an experienced retail partner who can recruit, train, and develop Fiber Space associates to build relationships with your customers. 2

3. BDSmktg Proprietary & Confidential The Perfect Pair A Partner in Action You want an agency who you can lean on for direction, knows the lay of the land, collaborates to find the answer, and goes above and beyond the call of duty. People Like You There’s nothing better than working with people who are an extension of you. You want an agency that has the same quirks, laughs at the same jokes, and recruits the same kind of Googlers that you would. An Experience that Matters It’s not just numbers that determine a successful customer experience. You want an agency whose people greet your customers at the door with a smile, get to know their personality and lifestyle, and invite them on a journey into the Google Fiber world. 3

4. BDSmktg Proprietary & Confidential It’s All About the Right Fit Finding the right talent for your Fiber Space is only the beginning. For us, it’s all about developing that talent to be a physical extension of your brand and giving them the tools to succeed in delivering the best Fiber Space experience for your customers. 4

5. BDSmktg Proprietary & Confidential Our Talent Acquisition Process 5

6. BDSmktg Proprietary & Confidential Customized Talent Acquisition Scouting Local Markets Glean candidates from the BDS Talent & local markets Auditions Identify right personality and characteristics Google Hangout Event Conduct group interviews to see who shines Interview Selection Final Interview & Selection By creating a customized talent acquisition plan, we can find the right fit for your brand. Here’s what we’re initially thinking: 6

7. BDSmktg Proprietary & Confidential Parts of a Whole You want someone who perfectly represents the Google brand. We’ll look for these characteristics when sourcing great talent and creating an impactful Fiber Space team. 7

8. BDSmktg Proprietary & Confidential Better Than The Rest Here’s a sneak peek at the talent we’re planning to bring to the table. DEDICATED PROGRAM MANAGER Your right hand who’s experienced in retail. Always working fast and furious with extreme attention to detail and thinking two steps ahead. Questions? Issues? Need to chat? They’re the person you call. RETAIL OPERATIONS MANAGERS The ones who make things happen. Working hard to train and develop talent so your brand is represented properly to customers. SERVICE CENTER SUPERVISORS Google savvy, solution-oriented, tech experts. Always at the ready with the right answer. SERVICE CENTER SPECIALISTS The first point of contact for your customers, always greeting with a smile and a welcoming attitude. Approachable and laid back, yet knowledgeable and tech savvy. 8

9. BDSmktg Proprietary & Confidential 9 Talent Development for the Win Great talent is the secret ingredient to your Fiber Space, so we’re experts at continually training, engaging, and developing our people through a variety of initiatives so that they stay for years to come.

10. BDSmktg Proprietary & Confidential 10 Performance Engagement BDS’ proprietary relationship-based performance management philosophy drives employee commitment from the heart versus just compliance from the head. Managers learn to provide constructive feedback, set expectations, and drive accountability, while employees come to their own conclusions and evaluate themselves against set goals.

11. BDSmktg Proprietary & Confidential 2013 Human Resources Department of the Year Gold Stevie® Award winner 2012 Best Places to Work in OC Ranked by the Orange County Register and OC Business Journal Best Companies Unite Just like you, our people think we're a great company to work for. BDS’ total workplace satisfaction score over the last 2 years has been 4.1 on a scale of 1 to 5. 2012 Company of the Year Gold Stevie® Award winner Advertising, Marketing, and PR Category 11

12. BDSmktg Proprietary & Confidential We Know Retail and We Are Retail With 30 years of experience, we know the retail world like the back of our hand. We thrive off of working with retailers, training associates, demoing products, and engaging with customers. Not to mention, we’ve been the retailer before too. 12

13. BDSmktg Proprietary & Confidential Associates that Deliver the Brand Promise Beats launched a store-within-a-store initiative at Best Buy to showcase their products in a completely branded environment, and partnered with BDS to recruit and staff their SoHo store location in New York City. BDS designed a custom talent acquisition plan to recruit and hire store associates who could deliver the complete Beats brand experience. Knowing that a passion for music, diverse background, and swagger-like approach were important brand characteristics, BDS created specific candidate profiles and engaged innovative recruiting channels to acquire the perfect Beats brand ambassadors. This diverse team of unique individuals embodied the Beats brand and brought the vision of the first ever Beats Store to life. The experience and interaction with our team left each customer excited about Beats’ products. Positive customer surveys upon exit proved that Beats associates created a memorable and valuable sales experience, resulting in low turnover and increased ROI. 13 “The Beats rep was professional, yet cool and incredibly knowledgeable. I overheard his whole sales pitch to another couple that was ahead of me and he was excellent.” – Anonymous Best Buy Customer

14. BDSmktg Proprietary & Confidential An Immersive Call Center Training A consumer electronics client’s call center launched with 15 newly hired reps and one Supervisor without any previous call center experience. BDS designed, developed, and executed a two- week training session to immerse the reps into the industry, brand’s culture, vision, product knowledge, sale process, soft skills, and troubleshooting. The overall program included: Creative theming Self-discovery & social learning H.O.T. Zones (Hands-on Training) Workbooks, role playing scenarios, & scorecards Games to win prizes On-going training materials (self-paced & entertaining) The targeted training resulted in zero turn over in the first 10 months of the program. 14

15. BDSmktg Proprietary & Confidential Talk Soon! To see our BDSers in action and view more case studies, visit: http://bdsmktg.com/hellogoogle 15