1. Uses and Gratifications Marly Zweerts 100371 Samira Imaankaf 100364 MT3 – Jannie Timmermans

2. Content What is the Uses and Gratifications theory Different U&G approaches History of the model Basic model Criticism The entertainment model of Vorderer Uses and Gratification with reality TV Summary

3. What is the Uses and Gratifications theory? Explanation Support by others Broken down into four different needs 1.Surveillance. 2.Personal identity 3.Personal relationship *Relationships with the media. *Using the media within relationships. 4. Diversion.

4. Different U&G approaches Papachrissi and Rubin (2000) Functional alternative. Katz, Blumler, and Gurevitch (1974) Dependency theory Expectancy-value theory

5. History of the model

6. Basic model

7. Criticism Davidson in Severin and Tankard Jr. Many of the criticisms reflected the state of affairs at that time and were directed at initial assumptions and research. Greenberg.

8. The entertainment model of Vorderer

9. Combining the entertainment model with social phenomena

10. Uses and Gratification with reality TV Need of ‘our personal relationship with media’ Get to know them Intimacy with the TV personalities

11. Uses and Gratification with reality TV The Ohio State University ‘why do people watch reality TV?

13. Uses and Gratification with reality TV Nabi et al (2003) research reality TV Enjoy getting a peek in other people lives More fascination than interest

14. Uses and Gratification with reality TV Nabi et al (2003) research reality TV Enjoy getting a peek in other people lives More fascination than interest Arizona university research consisted with Nabi Voyeurism or curiosity is not the most important factor

15. Summary

16. Thanks for your attention! Any questions?