1. Market Application and Portfolio Solutions (MAPS)
Industrial

2. Freescale Differentiators
MAPS: Digital Power
Digital Power Supply
Freescale Products
Freescale Differentiators
Analog AC to DC SMPS
Primary Side: MC9S08QD,QE,SH,AW,AC,DZ,LC
Secondary Side: MC9S08QD,QE,SH,AW,AC,DZ,LC
Broad Product Portfolio for Solutions Continuum
High accuracy ADC
PWM timer for SMPS fan control
Digital AC-DC SMPS
Primary Side: MC56F8013, MC56F8014, MC56F8023
Secondary: MC56F8027; MC56F8037; MC56F8323
Unique High speed PWMs (96Mhz) and ADCs for power supply applications.
High 12bit ADC for energy calculation (Power supply energy meter)
EEPROM emulation feature reducing system cost
Low run time power consumption (comparing to competitors’ devices).
DC-DC SMPS
MC9S08QD,QE,SH,AW,AC,DZ,LC
Small package supported
On-Line UPS
MC56F83xx/81xx/801x
MC9S12E
Rich peripherals and embedded connectivity support (ethenet, CAN,..)
Off-Line UPS (Sequar Wave)
MC9S08JM
Low Cost / High Performance. High integration
Off-Line UPS (Sinusoidal Wave)
56F80xx
Med Cost / High Performance. High integration
Solar Inverter
Same requirements as digital SMPS

3. MAPS: POS Segment ePOS Applications Freescale Products
Freescale Differentiators
Stationary POS Terminals
MCF532X: V3 ColdFire Microprocessor with LCD driver, Ethernet, USB
MCF5445x: 32-bit processor with Ethernet, USB and PCI
MCF547x : V4e ColdFire 266MHz with Double-Ethernet, USB and PCI
MPC8544: PowerQuicc III with integrated Security Engine
Multiple Connectivity Peripherals
Integrated Security Engines
Mips portfolio range
Portable POS Terminals
i.MX27, iMX27L Application Processor
MC13883, MC33704A/B Integrated Power Management
MC34674, Li-Ion Battery Charger
MMA76xx, Accelerometers for anti-tamper
MPR083/4, Proximity Sensors
MC3470x: 9V-18V, Multi-output Integrated FET Regulator
MC3471x: 5V, General Purpose DC/DC Converters
MPC17C524 : Motor Control
Smart User Interface (Audio/Display) with flexible OS possibilities (CE, eLinux)
USB Battery Charger
Printers
MCF5208, High Performance V2 ColdFire® core MHz
MC9S08JMxx, 8-bit mcu with embedded USB
MC3492x: Stepper Motor Control
Cost effective, Low power controller with 10/100 Fast Ethernet
Large scalability and roadmap
Barcode Scanners
Low Power microcontrollers, USB Battery Charger
Card readers
MC347x0: 9V-18V, Multi-output Integrated FET Regulator
Biometrics
i.MX21, i.MX27, iMX27L Application Processor
MC33742, MC3470x, MC34704, MC3471x (DDR, …), MPC18730 (core & IO)
Low power ARM device
With inputs from :
Zaid Salman – Analog

4. MAPS: Medical Market Segment Medical Applications Freescale Products
Selling Points
Home Portable Medical
Diabetes Care (Blood Glucose Monitor BGM & Insulin Pumps)
Blood Pressure Monitor (BPM)
Telehealth / Telemonitoring
Heart Rate Monitor (HRM)
Digital Scale
Pulse Oximetry
Digital Thermometer
Fetal Heart Rate Monitor
Flexis™ Families:
QE – general purpose, low power
JM – USB, low power
MCUs w/ LCD control:
LL – low power, segment LCD
Ultra low end – 9RS08KA
User Interface – MPR08x, Prox IP
Wireless - MC13224, MC13213
Pressure sensors – MPX2300DT1, MPXV5050G, MPXM2053GS
Power Mgt. – MPC18730, MC13883, Litonya (MC3467x), Multi-channel PMIC (MC34704)
Accelerometers – MMA736xL, MMA745xL
Highest quality standards
Product life: longevity & stability
Low power consumption
Competitive price
Superior LCD controller IP
Connectivity: USB, Zigbee
Touch U/I suited for sterile handheld monitors
Biocompatibility sensors
Low cost, amplified, small form factor sensors with high sensitivity.
Diagnostics & Therapy
Implantable Devices
Clinical / Surgical Equipment
Infusion Pumps
ECG/EKG
Dialysis Equipment
Ventilator/Respirator
Electromyograph
Fitness / Wellness
Hospital Admission Machine
Clinical Patient Monitoring:
Anesthesia Monitor
Maternal/Fetal Monitor
Endoscope/Bronchoscope
Urometer
Flexis™ Family
Low end to high end pin to pin compatibility
ColdFire – MCF5221x
32bit, USB, Ethernet
i.MX Series (ARM core)
32bit, LCD, USB, Ethernet, Video
DSC – MC56F801x / 802x
High Performance
MPC8377, MPC8641
Power Mgt. – MPC18730, MC13883, MC34700, MC34712/713/716/717
Pressure sensors – MPXV5004G, MPXV4006G, MPXC2011DT1, MPX12GP, MPX5010DP, MPX2010DP, MPXV2053GVP, MPXV5100G
Breadth and scalability of portfolio
Low power (QE)
High level of integration
Connectivity
LCD control
Internal memory
High precision analog
Embedded high performance DSP functionality with integrated MAC
Touch U/I suited for sterile clinical equipment
Imaging
Ultrasound CT
MRI
X-Ray & related applications
fluoroscopy, angiography
PET Positron Emission Tomographer
Bone Densitometer
ColdFire MPU – MCF5227
32bit, USB, Ethernet, LCD
Wireless – MC132xx Zigbee
MPC83xx, MPC8610
High end image processing
MPC512x
High power RF amplifiers

5. MAPS: Factory Automation
Applications
Freescale Products
Freescale Differentiators
Industrial Control
Programmable Logic Controllers
Fieldbus to Ethernet Gateways
I/O Controllers
Industrial Networking (ruggedized)
Switches
Hubs
Gateways (routers)
Converters (bridges)
Processors with Industrial Ethernet Protocols
MPC8313 and MPC8360 PowerQUICC® processors for high-performance, 10/100 and GbE interface
MCF5445x and MCF532x ColdFire® controllers for mid-performance, 10/100 and CAN interface
MCF5234 and MCF52235 ColdFire controller for lower-performance, 10/100 and CAN interface
MC13224 wireless transceiver for process monitoring and control of SP100.11a and Wireless Hart networks
MMA736xL 3-Axis accelerometer detects orientation, enables tilt control, and motion detection
MC V multi-output integrated FET regulator and MC34713/717 5V DC/DC converter
Support industrial Ethernet protocols: PROFINET RT, EtherNet/IP™, CIP SYNC™, Modbus® TCP/IP, POWERLINK and EtherCAT Master
PowerQUICC offers up to DMIPS, 2 x GbE or 8 x 10/100 Ethernet MACs with HW timestamp (IEEE® 1588) and QoS, USB, PCI, SPI, UART, GPIO, on-chip security. Also supports PROFIBUS.
ColdFire offers up to 400 DMIPS, 10/100 Ethernet MAC, USB, PCI, SPI, UART, GPIO. Also supports CAN.
Small form factor, low current, sleep mode, high motion detection sensitivity
Human Machine Interface (HMI)
Wired Interface
Wireless Interface (Handheld)
MCF532x ColdFire controller with LCD, industrial Ethernet and CAN
MPC5121e mobileGT™ platform with LCD, industrial Ethernet, CAN, 2D/3D graphics
i.MX27 for handheld control devices with LCD and graphics core
Integrate 10/100 Ethernet, CAN and LCD controller
Support industrial Ethernet protocols
mobileGT offers up to 760 DMIPS on Power Architecture™ core and 2D/3D graphics core. Consumes <2W.

6. MAPS: Fire & Alarm Systems
Fire & Alarm Sys/ Applications
Freescale Products
Freescale Differentiators
Central Management System
- Bldg Auto System (BAS Manager/ Supervisor), Gateway Controller
High End with control panel interface
Device : i.MXS
Support of .net micro framework (MS RTOS) offering; Easy to use graphical development tools (Visual studio)
Web services support in the OS; Microsoft heavy investment into energy monitoring; Security IP allowing use of IP world without hacking risks; Product availability
Mid Range with web interface:
MCF5445x
Rich peripheral set : PCI, ENET, Serial Boot, SSI
Full linux O/S support
Strong family history in this market
Low End with multiple end node connections: Modelo MCF5341x
Dual Ethernet controllers with Switch; Real time clock for time based control; A/D and D/A for sensors and controls
PWM and GPIO for motion control; GPIO for panel buttons and indicators; Product available mid 2009
Supervisory Controllers (PLC or network node/gateway)
MC9S08LL, Low Voltage, Low Power, LCD controller
MCF521x, MCF520x, MCF5223x, MCF5484, MCF532x
i.MX
RF/Wireless – MC1321x/ MC1322x
Proximity Sensors – MPR083/4
Scaleable platform
Peripheral Mix for this application – CAN and Ethernet with internal memory
Competitive pricing
Excellent product reliability
The BAS Manager will primarily consist of a user interface for monitoring and configuring the supervisory and application controllers.
The HMI on this BAS could be driven several ways
via web interface a PC,
a graphical display on a wall mounted controller
or a panel consisting of a series of push buttons and switches
The BAS will typically communicate and updated the sub systems over Ethernet using either:
standard TCP,
an Industrial Protocol such as LonTalk
or finally by using a proprietary system.
Other communications medium are also used, such as CAN and RF
Variable speed drives for HVAC
Intelligent control for HVAC
HVAC accounts for approx 40 to 80% of total energy used in a commercial building.
By equipping a fan with an efficient form of flow control, we can drastically cut power consumption.
ABB estimates that if its drives were in operation worldwide, we would save about 115 million megawatt hours of electricity every year, the equivalent of 14 nuclear reactors.
Using a drive with a 30 kilowatt (kW) motor running 5,000 hours a year to control the air flow in a ventilation system brings an annual saving of 76,500 kW hours of electricity compared with regulating the flow rate by adjusting a damper.
Energy savings achieved can result in the investment to install drives being recovered in as little as a few months.
Allows the easy management and operations of HVAC systems, allocating the best use of energy.
Allows groups/zones of HVAC to be controlled (On/Off, Temp, Vent Mode…)
Provides direct feedback from each HVAC on its current status.
Intelligent Touch Controller from Daikin
Provide a simple interface via colour touch screen for small groups or web browser for larger groups.
Fan control (within HVAC) is another area where sensors are making a difference.
Manufacturers are now producing fans that “think” for themselves.
These fans continually monitor and adjust the fan speed based on the current conditions.
This leads to reduce running and maintenance costs.
Sensors are being implemented that can detect and measure; motion, air quality, temperature, humidity, CO2 content.
Based on the input from the sensor they adjust the fan activity level to extract or supply the demanded quantity.
The inclusion of intelligent sensors with the building will enable new building designs to comply with the latest legislation.

7. MAPS: Fire & Alarm Systems
Fire & Alarm Sys/ Applications
Freescale Products
Freescale Differentiators
Fire, Smoke and Gas Detectors (low cost, low power with several I/O and comms)
MC9S08QE
MC9S08QG4
MC9S08AW/AC
i.MXS
Excellent Low Power and Low Voltage
Scalability for product derivates and application growth.
Serial comms for inclusion into the BAS system
Package options include QFN for this space constrained application
Thermostats with LCD Interface : low cost with display and comms
MC9S08LC, MC9S08LL
Low cost with segment LCD interface
RTI/ RTC for time of day
Keyboard Interrupt for user inputs
MC9S08JM
USB interface for s/w upgrades
Low Power
Security Panels
MCF5445x
Excellent experience of 68K - long design cycles - long process to certify their products.
Having a part with a good future (or a good history of long lifetime) was very important
Best solution due to peripherals, especially DDR2 controller and Serial Boot.
DDR2 particularly important : see it as as a technology with more future (and longer lifetime) compared to DDR

8. MAPS: HVAC HVAC System/ Applications Freescale Products
Freescale Differentiators
Compressor Control - low end
MC9S08AC/AW
Low cost
Timers and ADC for motor control functionality
5V part -> more robust than 3v parts
Compressor Control - high end
MC56F802x/3x
Improved End System Performance
Energy savings through improved efficiency
Quieter operation via less torque ripple
Improved EMI performance
Improved system cost savings
Flow monitoring
MPXV5004 & MPXV7002 (positive & negative pressure)
Unique product with MPXV7002, performances vs. price
Mass production capability.
Air flap positioning
Accelerometer – MMA7361L
Why we could win the socket : small size, stress isolation.
Tilt measurement is very sensitive to temp change or shock
Estimated date for product availability : May 2008.
Thermostat control
MC9S08LL or MC9S08LC
Segment LCD Displays
Real Time Clock or Interrupt
Comms for sensor interfacing
Over pressure monitoring
MPX5500
Small size and price, automotive experience

9. MAPS: HVAC HVAC System/ Applications Freescale Products
Freescale Differentiators
Central Management System
- Bldg Auto System (BAS Manager/ Supervisor), Gateway Controller
High End with control panel interface
Device : i.MXS
Support of .net micro framework (MS RTOS) offering; Easy to use graphical development tools (Visual studio)
Web services support in the OS; Microsoft heavy investment into energy monitoring; Security IP allowing use of IP world without hacking risks; Product availability
Mid Range with web interface:
MCF5445x
Rich peripheral set : PCI, ENET, Serial Boot, SSI
Full linux O/S support
Strong family history in this market
Supervisory Controllers (PLC or network node/gateway)
MC9S08LL, Low Voltage, Low Power, LCD controller
MCF521x, MCF520x, MCF5223x, MCF5484, MCF532x
i.MX
RF/Wireless – MC1321x/ MC1322x
Proximity Sensors – MPR083/4
Scaleable platform
Peripheral Mix for this application – CAN and Ethernet with internal memory
Competitive pricing
Excellent product reliability
The BAS Manager will primarily consist of a user interface for monitoring and configuring the supervisory and application controllers.
The HMI on this BAS could be driven several ways
via web interface a PC,
a graphical display on a wall mounted controller
or a panel consisting of a series of push buttons and switches
The BAS will typically communicate and updated the sub systems over Ethernet using either:
standard TCP,
an Industrial Protocol such as LonTalk
or finally by using a proprietary system.
Other communications medium are also used, such as CAN and RF
Variable speed drives for HVAC
Intelligent control for HVAC
HVAC accounts for approx 40 to 80% of total energy used in a commercial building.
By equipping a fan with an efficient form of flow control, we can drastically cut power consumption.
ABB estimates that if its drives were in operation worldwide, we would save about 115 million megawatt hours of electricity every year, the equivalent of 14 nuclear reactors.
Using a drive with a 30 kilowatt (kW) motor running 5,000 hours a year to control the air flow in a ventilation system brings an annual saving of 76,500 kW hours of electricity compared with regulating the flow rate by adjusting a damper.
Energy savings achieved can result in the investment to install drives being recovered in as little as a few months.
Allows the easy management and operations of HVAC systems, allocating the best use of energy.
Allows groups/zones of HVAC to be controlled (On/Off, Temp, Vent Mode…)
Provides direct feedback from each HVAC on its current status.
Intelligent Touch Controller from Daikin
Provide a simple interface via colour touch screen for small groups or web browser for larger groups.
Fan control (within HVAC) is another area where sensors are making a difference.
Manufacturers are now producing fans that “think” for themselves.
These fans continually monitor and adjust the fan speed based on the current conditions.
This leads to reduce running and maintenance costs.
Sensors are being implemented that can detect and measure; motion, air quality, temperature, humidity, CO2 content.
Based on the input from the sensor they adjust the fan activity level to extract or supply the demanded quantity.
The inclusion of intelligent sensors with the building will enable new building designs to comply with the latest legislation.

10. MAPS: Metering Market Metering Applications Freescale Products
Freescale Differentiators
Concentrator
i.MX27/L (for smart meters),
Secure Encryption IP, High Performance, RTOS support
PLM (Power Line Modulation)
MC56F801x + Freescale Library
Flexible Solution
Easy Interoperability, Price Competiviness, Proven robustness in field
Wireless Communication
MC1319x/20x, MC1321x, MC1322x (Zigbee),
MC33696 (IMS band)
Leader in Zigbee technology, Zigbee stack designed in hous, Low Power Consumption, Fully integrated solution (MCD+RF transceiver)
Antitamper
MMA76xx (Accelerometers)
Low Power Consumption, Low Cost, Reduced Mechanical dimensions

11. MAPS: Motor Control Motor Control Apps Freescale Products
Freescale Differentiators
Universal Motor
MC9RS08KA,
MC9S08QD,QE,SH,AW,AC
Low Cost/High Performance
Broad Product Portfolio for Solutions Continuum
Stepper Motor
MC56F80xx
MCF51QE, MCF52xx/MPC55xx
MPC175xx, MC3492x
Low Cost / High Performance
Dedicated Motor Control Peripherals/ High Energy Efficiency / Extensive Motor Control Library
Complete BLDC motor driver system in one chip
BLDC (Brushless DC Motor),
MC9S08AW,AC
MC56F80xx/83xx
ACIM (AC Induction Motors),
PMSM (Permanent Magnet Synchronous Motor)
eTPU as motor control co-processor
Sensorless Switch Reluctance Motor Drive

12. Appliance Applications
MAPS: Large Appliance
Market Segment
Appliance Applications
Freescale Products
Selling Points
Large Appliance
Major 6:
- Dishwashers
- Washers
- Dryers
- Ranges
- Refrigerators
- Freezers
Focus Application Areas
- Motor Control
- User Interface (UI)
- Main Controller
Ultra Low End MCUs: Simple motor control and user interface
MC9RS08KAx: 1K Resale starting at $0.35
MC9S08QDx: ADC, 8 pin, 8-Bit MCU, 125 C
MC9S08SHxx: 4K to 32K, 16 to 28 pin
Flexis MCUs: Motor control and user interface
MC9S08AWxx, MC9S08ACxxx: True 5V MCUs, Used in major appliance today around the world
MCF51ACxxx: Flex Timer for advance motor control, True 5V 32-bit MCU, Large Flash for SPI LCD modules
DSCs (Digital Signal Controller – DSP with Flash): Low cost motor control solutions
56F800x, 56F801x, 56F802x, and 56F803x: 8K to 64K, 28-pin to 64-pin
MPUs w/ LCD Control: High End User Interface with QVGA and higher resolution
MCF5227x, MCF532x/7x: ColdFire with SVGA LCD controller, Ethernet, USB, CAN
i.MX21S, 27: ARM based LCD controller with Windows CE support
Proximity – Touch Panel User Interface, Water leveling Sensing, Pan Detection, Frost Detection:
Proximity SW: Use with any S08 or V1 MCU
MPR08x: Touch Panel Drop in IC
E-Field: High Sensitive
Pressure Sensors – MPXV5004G, MPX12
Wireless - MC132xx Zigbee
Ultra Low End MCUs:
Breadth and scalability of portfolio
Competitive pricing
Flexis MCUs:
Broad Product Portfolio that is scalabilty
True 5V operation to maximize system reliability
Certified SW Library to help with EN60730 compliance testing
DSCs
Dedicated Motor Control Peripherals
Extensive SW and App Note Library
Unique High speed PWMs (96Mhz) and ADCs for power supply applications.
MPUs w/ LCD Control:
Product life: longevity & stability
Superior LCD Controller IP used in automobiles
One of the largest LCD portfolios in the market
Proximity:
Large range of product options to meet any application need
Pressure Sensors
Low cost, amplified, small form factor with high sensitivity
Wireless
Leading Provider of ICs
Highest level of integration in a package