1. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. University of Pennsylvania: “Interlocking initiatives to implement a multifaceted neighborhood improvement strategy to make West Philadelphia a viable and attractive community” CASE STUDY Author: Denise B. Clapp

2. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. University of Pennsylvania –Revitalization Strategies 1.Clean and Safe Neighborhoods Established a special services district 2.Excellent School Options Created Penn-assisted K-8 public school Funding from Penn reduced class size, increase resources 3.Retail Development Developed retail including art house cinema, specialty food market, structured parking (Fannie Mae assisted in financing) CASE STUDY

3. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. University of Pennsylvania –Revitalization Strategies 4.High Quality Housing Options / Homeownership Penn Provides $15,000 grants to new home buyers For existing home buyers, Penn provides matching grants up to $7,500 for home improvements Penn identified key multi-family properties and provided gap financing and technical assistance for building rehabilitation The grants for Penn affiliates covered dwellings within several blocks of campus CASE STUDY

4. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Seven New Site for Business School and Law School are Viewed as Positive Moves for the Development of College Town

5. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Law School Relocation

6. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Law School Relocation – Alternate

7. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Business School Relocation

8. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Gatton Center Relationship of Business School to Executive Education Center at MLK/High

9. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Gatton Center Locate Executive Education Building On Transit Center Site

10. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Gatton Executive Education Center Program SpaceCapacitySquare Feet Flat training room75/3002,250 U-shaped tiered training (lg.)351,900 U-shaped tiered training (sm.)35900 Large meeting (w/ divider)4004,000 Computer lab20700 Medium training / breakout20-35700 Small training / breakout10-15350 Board room20600 Dining hall 1,500 Kitchen500 Staff offices8 800 Director’s office300 File room150 Conference room300 Workroom 200 Storage and file room 300 17,400

11. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Eight Institute an Overlay Zone to Guide Urban and Architectural Character of Future Buildings and to Maintain Housing and Residential Stock

12. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. College Town Zoning Overlay

13. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. T1 T2T3T4 T5T6 T1 PRESERVET6 URBAN CORET5 CENTERT4 GENERALT3 SUB URBANT2 RESERVE

14. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Nine Broaden Use of Plus Account/ Pass Card to Include Retail and Restaurants in the College Town

15. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Retail Development Strategies Advantages: - Focuses student retail spending in college town - Promotes spending off-campus / retail market - Convenient and safe form of payment - Retailers eager to participate and promote specials through account management website - Parents control how student money is spent - Offers variety and more flexible hours Off – Campus Meal Plans

16. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Ten Limit Retail on Campus and Encourage Reduction of Retail Space on Campus – 35,000 sq. Ft.

17. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. On-Campus Retail Blazer Hall Convenience Store Student Center Starbucks Block and Barrel Bookstore Food Court Peterson Service Building Computer Store Patterson Office Tower Intermezzo Erikson Hall Starbucks Lemon Tree Block and Barrel W.T. Young Library Ovid’s Restaurant The Commons Convenience Store College of Agriculture Food Shop

18. TRANSPORTATION / TRANSIT RECOMMENDATIONS

19. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation One Convert all Streets to Two-Way Traffic

20. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Street dir Street Direction Existing

21. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Street dir prop Street Direction Proposed

22. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Two Transform Euclid Avenue to Feel Like a Campus Road, Not a City Street

23. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Ave of Champions Looking East

24. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Ave of Champions Looking East

25. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Coliseum Area Looking West

26. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Coliseum Area Looking West

27. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Three 1.Encourage Shared Parking 2.Reduce Surface Parking Lots 3.Convert Streets to Include Parallel On-Street Parking

28. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Existing Off-Street Parking

29. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Tree cover On-Street Parking Count 605 Spaces 145 MLK Blvd. 93 Limestone Ave. 78 Lexington Ave. 72 Ave. of Champions 59 High St. 57 S. Upper St. 55 Rose St. 48 Maxwell

30. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Proposed Parking Decks 300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY 400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY 300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY 400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY

31. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Four Extend Bus Transit System

32. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. University Transit System

33. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Five Straighten MLK

34. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Hospital & Church Property - Existing

35. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Hospital & Church Property - Proposed

36. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. MLK Blvd. Streetscape - Existing MLK zoom - proposed

37. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. MLK Blvd. Streetscape - Proposed MLK zoom - proposed

38. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. MLK Boulevard - Existing

39. ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. MLK Boulevard - Straightened