Download presentation
Presentation is loading. Please wait.
Published byMyron Marshall Modified over 9 years ago
1
Radio Formats / Operations RTV 453
2
How to program locally Local, live DJ Live Assist Some local, some syndicated Automation / voice tracking 24/7 network (ABC Radio / Cumulus) PD, MD, GM, GSM, NSM, LSM
5
Radio Music Formats music radio format basics--legal ID, elements (liner / sweeper / stager / jingle), music sweep, front selling and backselling, segué rotation (horizontal and vertical) DJ breaks, stop sets, order of spots in stop set, number of spots per set inventory by hour ('units'),
6
Selling radio radio script formats and approaches TA: radio formats, radio dayparts, radio 'prime time' (7a-7p vs. daypart ranks) Stop sets / spots sets (TV: pods) spec spots, Nielsen Audio (Arbitron) ratings and markets, :30s vs. :60s selling packages vs. flights, ROS/BTA/specified rates calculating gross revenue per hour, daypart, day and week, sellout rate, selling CPM/CPP vs. 'good will', make goods
7
Sales / Programming Terms ADI (Arbitron) DMA (Nielsen) Metro TSL CUME AQH ‘the book’ ‘sweeps’ (TV), ratings periods
8
DST (Differential Survey Treatment) B- Black ethnic controls H - Hispanic ethnic controls BH- Black and Hispanic ethnic controls
11
Local vs. national Local direct Local agencies Rep Firm (Katz) Local station sales vs. syndicated shows (how does a national product get onto your local station?)
12
Later, creative writing Target audience Copy platform Knowledge of client and competition Use of production tools for an effective message
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.