1. Madrona Solutions Revolutionizing Reunion Management

2. Madrona Solutions The Problem: Complex reunion needs require custom solutions.

3. Madrona Solutions The Problem: Custom solutions take too much time and money to build and maintain.

4. Madrona Solutions Unique Solution - custom system flexibility - standardized service offering - predictable cost of ownership

5. Madrona Solutions ASP Event Management - leverage the Internet - save time - automate tasks - outsource maintenance

6. Madrona Solutions Platform Validation - AYA ’00 and ’01 reunions - sales at business-oriented ASPs

7. Madrona Solutions % Online Registrations By Class (2001)

8. Madrona Solutions Madrona’s Competitive Advantage - completely customizable - advanced planning - innovative solutions

9. Madrona Solutions Incremental Reporting - proprietary technology - eliminates report redundancy - improves communication with outside providers

10. Madrona Solutions Business Event Management - standard events/meetings - short planning timeframes - no integration with other affinity services

11. Madrona Solutions Reunion Management - intricate multi-day events - unique reporting needs - improved by integrating other affinity services

12. Madrona Solutions Publishing Concepts? - developing an offering - not a proven system - very disruptive innovation

13. Madrona Solutions Madrona’s System - proven, 3 rd generation - advanced queries & reporting - online registration is a continuous innovation

14. Madrona Solutions PCI’s System: A Bridge Too Far - no gradual upgrade path - 1 st version inadequate for complete reunion management

15. Madrona Solutions Madrona’s Upgrade Path - online registration without disruption - one-click upgrade at any time

16. Madrona Solutions Business Model - annual subscription service $495/month for Registration $995/month for Resource Planning - custom report programming

17. Madrona Solutions Great Opportunity - defensible niche - multimillion $ annual market - reoccurring revenue - lever for other affinity services

18. Madrona Solutions Small Window of Opportunity - too late to build de novo -‘02-‘03 will determine reunion management market leader - niche market leadership is critical

19. Madrona Solutions Harris-Madrona Partnership - established direct-sales force for Madrona’s services - lever for Harris’s existing online services

20. Madrona Solutions Harris-Madrona Partnership - structured as an acquisition - Eric would join Harris’s team - Harris-branded version in Jan 02

21. Madrona Solutions Estimated Client Growth

22. Madrona Solutions Core Values Honesty Honesty Tenacity Tenacity Loyalty Loyalty Rigor Rigor

23. Madrona Solutions Great Opportunity - defensible niche - multimillion $ annual market - reoccurring revenue - lever for other affinity services

24. Madrona Solutions Madrona’s System - proven, 3 rd generation - advanced queries & reporting - online registration is a continuous innovation

25. Madrona Solutions Unique Solution: - custom system flexibility - standardized service offering - predictable cost of ownership

26. Madrona Solutions Madrona’s Upgrade Path - online registration without disruption - one-click upgrade at any time

27. Madrona Solutions Revolutionizing Reunion Management