1. Cinnimin Avena UWSMC Session 3

2.  Who’s buying SMM tools?  42.9% SM mgr 10.7% sm bus mgr 36.4% agencies/consultants  How much to companies spend?  54.7% $100/m or less 19.7% $100-$500/m 19% $500 - $5000  How happy are people with tools?  60.1% tool is okay, but would consider something else  34.1% couldn’t be better  5.8% frustrated and looking to switch  Top Reasons Unsatisfied  Fails to provide reliable data  Bug, confusing, lack of innovation  Too pricey to justify

3.  Find the best SMM tools  Depends ▪ Business – industry, competitors, customers ▪ Brand - name ▪ Presence – blog, FB, Twitter, YouTube  Trial and error  Resources  Budget

4.  Google Alerts - email alerts, easy, good way to figure out key words  Wildfire Social Media Monitor – brand performance on Facebook and Twitter, interactive campaigns – contest giveaways, incentive based surveys, sweepstakes – some services require payment.  Social Mention – searches keywords, provides graphics and charts of mentions over time. Also have APIs for coding monitoring widgets.  Google Reader, Bloglines, Netvibes – RSS feeds, Twitter, Flickr, YouTube searches.  BlogPulse – trend discovery system for the blogoshere (similar to Technorati, Google Advanced Blog Search, Ice rocket)  Plancast – monitors upcoming events  WatchThatPage – watches webpage changes – watching competitors, blogs,  Addict-o-matic – instant page with latest buzz on a given topic.

5.  Hupspot Marketing Grader – Top of Funnel (interesting content), Middle of Funnel (traffic to leads), Analytics (success/failure)  Compete – looks at two of your competitors vs. your performance.  Google Trends, Board Reader – monitors comments and forums  Engagio – tracks online conversations Facebook, Twitter, Goggle+, LinkedIn, Foursquare from 1 inbox  Assorted  Facebook Search  Twitter Advanced Search – keywords, location, date, filterable. Track – keyword alerts to mobile  TweetBeep, Twilert – sends email  Topsy – keyword search on Twitter, Google+  Contaxio (formerly MyTweeple) – contact management  MentionMap – people you connect with most on Twitter and how people get to you  Twazzup, Twitscoop, Sideline – desktop app monitor Twitter public feed in real-time  TweetDeck, Hootsuite  Monitter  PeerIndex – who you influences visa versa

6.  Less than $100 per month  SproutSocial – target, discover new customers or supporter by monitoring brand ▪ Beevolve – sentiment, demographic filtering  Trackur – Google Alerts on steroids. Delivers results delivered to inbox, RSS feed or web-based dashboard  SugarCRM – Salesforce, social CRM, plugins, customizable reporting  Thismoment Brand Monitor $? – social engagement monitoring, alerts, real-time, filterable, influencers

7.  More robust reporting, multi users, storage  Listen, engage, monitor, analytics  UberVu  ViralHeat  Awareness Networks  Argyle Social - ROI

8.  Free is not free  Staff time and analysis  Affordable options may save time  Try out different tools to see what is most useful to your business  Listen, learn, engage, act and measure

9.  http://infographiclist.files.wordpress.com/201 2/03/socialmediainfographics_4dd13134badd 9.jpg http://infographiclist.files.wordpress.com/201 2/03/socialmediainfographics_4dd13134badd 9.jpg  http://www.socialbrite.org/2011/01/11/guide- to-free-social-media-monitoring-tools/ http://www.socialbrite.org/2011/01/11/guide- to-free-social-media-monitoring-tools/  http://socialmedia- listening.wikispaces.com/Tools http://socialmedia- listening.wikispaces.com/Tools