1. © 2008 Eyeblaster. All rights reserved Presented by: Mick O’Brien● 30 th July 2009 APAC Strategic Update EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint

2. © 2008 Eyeblaster. All rights reserved Agenda APAC Major Initiatives Korea, Japan, China The Million Dollar Idea Current Challenges & Opportunties

3. © 2008 Eyeblaster. All rights reserved APAC Major Initiatives 44pt bold all text is lower case make the bold text tight Animation if needed Is “Fade - very fast”

4. © 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved APAC Major Initiatives Korea  New partner established in Souel, Korea  Opportuntity to work with global brands such as Samsung, LG, Kia, through Cheil – largest agency in Korea Japan  Presented to DAC independent option so Eyeblaster can be exposed to larger opportunities  Should be established in Q1 2010  Presented rich media solutin to Yahoo! Japan  Power their homepage rich media formats  Allow them to offer new formats to the market  Opportunity to work with Yahoo! JP and their Premium Rich Media Network

5. © 2008 Eyeblaster. All rights reserved Who Is Dentsu? Dentsu Inc., founded in 1901, is the largest advertising company brand and the fifth largest marketing and communications organization in the world. Based in Tokyo, the group has more than 6,000 clients and more than 17,503 full-time employees* in both Japan and in its offices overseas. Consolidated billings (net sales) for fiscal year 2007 were recorded at $20,536 million. Dentsu is publicly quoted on the Tokyo Stock Exchange Presented to Dentsu  Clients include, H&M, Japan Airlines, Canon, Toyota and many more..  Outlined our independent objectives  Were very impressed with our product overview - they did not realise the full extent of our offering  Welcomed the localisation of the new Japanese interface  They are very interested to start working with us on a local level  They would like to expand their international operations either through setting up new offices or M&A – want ownership of their clients APAC Major Initiatives

6. © 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved APAC Major Milestones China (338M Internet users – growing at 8M/mth > 93.5M are broadband connections)  Looking to create independent operations  Take better control of China market and growth  Develop a service centre in Guangzhou to support the APAC region  Opportunity to work with Sina – top 10-15 sites globally  New strategist started, Shane Crombie – presented to management 3 rd party adserving option for global agencies  Shane presented Eyeblaster to Sina CEO as their preferred rich media partner  Eyeblaster has a creative approval process – will offer Sina a workflow due to government regulations with creative  Have discussed running 2 trial campaigns scheduled to run next two months  Big opportunity for direct business - 8% of Media  Opportunity to become their excluvise 3 rd party ad server – preventing Doubleclick or Atlas from ad serving  Integrate with Baidu to grow CC4S

7. © 2008 Eyeblaster. All rights reserved The Million Dollar Idea 44pt bold all text is lower case make the bold text tight Animation if needed Is “Fade - very fast” $86m

8. © 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Million Dollar Idea – The Problem ACM - How do we sell right now?  We pitch to an agency the ACM solution Do you know how long the ACM presentation goes for?  1.5-2hrs At what stage did they turn off and zone out?  Each media buyer is different, maybe 5 of the 50 slides are of value to him/her What do we expect from an ACM presentation  The agency to commitent their ad serving business to us? And when the agency has a global agreement with Doubleclick or Atlas?  The opportunity is lost – "thanks but no thanks – come back in 12 months"

9. © 2009 Eyeblaster. All rights reserved A Solution is what the agency requires! Are we all competing on technology?  Who has the most innovative format? The best trafficking tools? The best re-targeting tools? The best creative tools? What are we missing as a company when we sell?  Not understanding the challenges the agency has with their clients  Not offering a tailored solution for specific clients We are competiting on technology…when… 44pt Bold Million Dollar Idea – The Problem

10. © 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Million Dollar Idea – The Idea! Not suggesting we should stop talking with agency groups  Should continue these discussions at a senior level – very important. But they take time to land Not suggesting we don't build a P&B, Ad Exchange/Trading platform  These are important products to help win agency group agreements Not saying we should stop innovation with rich media  We do need to be competitive – and require specialist sales people to sell rich media So what is the Million Dollar Idea? We've already slightly touched on it…

11. © 2008 Eyeblaster. All rights reserved We create Vertical sales opportunities – 44pt bold all text is lower case make the bold text tight Animation if needed Is “Fade - very fast” it's as simple as that !

12. © 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Million Dollar Idea – Problem Solvers Travel, Automotive, Entertainment, Computers, FMCG, Finance etc… A vertical sales approach will allow us to walk back into an agency when there is a global agreement with a competitor It will position Eyeblaster as a different company – solution specialists, problem solvers of digital marketing We create tailored, vertical sales presentations that can be easily customised for different advertisers for example, Expedia;  Might have a global agreement with Atlas - but the agency still has many challenges with this advertiser including:  Managing Search and Display separately, duplication with affiliates, limited creative oppportunities, no creative optimisation or re-targeting  But they are buying 100's of millions of impressions each month

13. © 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Million Dollar Idea – Problem Solvers We can build a tailored Travel-Vertical presentation that consists of a solution to address their customer needs; Drive more sales, more creative options, smarter targeting, clearer picture about search & display etc… Our Travel solution can offer them: Universal Tags & DeJaVu Tags, Smart Versioning, Creative Optimisation, Channel Connect for Search, GCM,(Channel Connect for Mobile – TBC) Does the agency really need to know all about the technology that solves their problem? Do IBM sell technology or sell a solution?

14. © 2009 Eyeblaster. All rights reserved...A new way of selling Become more like IBM Solution Sales Specialists 44pt bold all text is lower case make the bold text tight Animation if needed Is “Fade - very fast” Million Dollar Idea – Problem Solvers

15. © 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Million Dollar Idea – How? It will change the image of Eyeblaster forever – Dean Donaldson is leading the charge with high level marketing challenges Change the perception from our competitors Eyeblaster will be viewed as Marketing Solution Specialists – Problem Solvers Our ACM sales force concentrates on speaking with Account Directors and addressing their individual clients needs Create prospect lists targeted by Vertical Back this up by CRM tracking and reporting

16. © 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Million Dollar Idea – How? We start selling solutions not technology What else does this require?  We already have the technology – it will require complete buy in from Eyeblaster management  It will require product & marketing support  We re-package our sales presentations and sales materials (word documents, proposals, research) so the sales person does not need to waste time developing these themselves  ACM solution specialist will be provided with relevent sales information – not a 50 slide presentation

17. © 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Million Dollar Idea – What Do We Charge? Consultancy fees Set up and support costs Creative production services Data services CPM I'm sure there's lots to discuss – but I see this as a change we can make without too much financial investment – but the change it could make in the industry… is… ENORMOUS!

18. © 2009 Eyeblaster. All rights reserved You’ve been a great audience...how’d I go for time? (Davis Cup / Israel sweeps Russia 3-0 on way to historic semifinal... 12 th July 09) Thank you!