1. Round Table Discussion Promoting Brands with Social Media: Top Ten To Do’s Bob Brooks WEGO Health bobb@wegohealth.com September 26, 2009

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3. Brand Manager Core Marketing Objectives Increase market share Know the customers Increase Brand awareness, knowledge & recall Enhance Brand image Build loyalty Create brand extensions Create relationships/conversations Competitive analysis

4. Promoting Brands with Social Media: Top Ten To Do’s 1.Define success 2.Listen to the buzz and identify Brand advocates 3. Define the team and who owns the social media channel 4.Provide value – “Cocktail Party Principle” 5. Define which tools (e.g. twitter, blogging, etc.) serve goals best 6. Be transparent 7. Be ready to respond to what customers are saying 8.Create policy for responding and publicize 9.Develop a feedback system to encourage engagement 10.Integrate social media into your marketing plan vs. creating a stand alone social media plan

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6. Thank you Great Social Media Marketing Resources: www.scottmonty.com www.marketingpilgrim.com “Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo- Charge Your Business!” By Paul Gillin