3. SFUSATO LEMONS Main Characteristics Origin: only from Amalfi Coast
PGI status (Geographically protected indication)
Organic lemons
Hand picked on the hillsides of the Amalfi Coast
Main Characteristics
Tapering shape
The skin is thin and very rich in essential oils
Very light yellow color
Very strong perfume and aroma
The flesh has a very nice acidity
Average weight per lemon: 100 gr.
The harvest happens throughout the year,
however the best lemons are picked 2 or 3 times
per year in Spring and Summer

4. PHISICAL AND CHEMICAL PROPERTIES
and Chemical ies
PHISICAL AND CHEMICAL PROPERTIES
High Quality Ingredients
Costa D’Amalfi PGI Organic lemons infusion
Pure neutral alcohol from sugar beet molasses
Alcoholic content 26%
Sugar content 25%
Italian Sugar
Gluten Free
Genetically modified organisms: FREE
ALLERGENS (milk, nuts,egg, seafood): FREE
Contains Yellow #5 (for color stability purposes)
This refreshing lemon liqueur is crafted from an authentic family recipe created more
that 100 years ago by the Pallini family

5. Production Process Lemon skin Sugar Infusion Alcohol Lemon oil
Mixing tank
Quality assestment
Bottling
Infusion
Lemon skin
Production Process
Sugar
Alcohol
Lemon oil
extracted
from
skin
Coloring

6. Tasting notes Tasting Notes
Appearance
Clarity: Opaque
Length: Long
Color: Light gold
Nose
Condition: Open, powerful
Development: Complex, balanced
Character: Fresh lemon zest, reveals slight bitterness and alcohol with time
Palate
Sweetness: Medium.
Body: Full-bodied
Intensity: Powerful
Mouthfeel: Full and chewy
Character: Full spectrum of lemon zest, with light earth
like tones and very faint anise.
Alcohol: Balanced, evident in the finish.
Finish: Long, complex and balanced.
Conclusions
Quality: Outstanding
Type/style: Italian limoncello liqueur
Origins: Italy
A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering.
A full, rich mouthfeel awakens the senses with delicius, chewy flavours of freshly zested lemons developing a hint of soft, earthy flavours beyond, and a faint indication of dried spices.
The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello.
Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general.
Every ounce of the distiller’s art is on display in this superb marriage of fresh flavour,
alcohol and sugar, each element enhancing the others, and all in perfect balance.

7. Tasting notes Tasting Notes
A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering.
A full, rich mouthfeel awakens the senses with delicius, chewy flavours of freshly zested lemons developing a hint of soft, earthy flavours beyond, and a faint indication of dried spices.
The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello.
Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general.
Every ounce of the distiller’s art is on display in this superb marriage of fresh flavour,
alcohol and sugar, each element enhancing the others, and all in perfect balance.
A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering.
A full, rich mouthfeel awakens the senses with delicious, chewy flavors of freshly zested lemons developing a hint of soft, earthy flavors beyond, and a faint indication of dried spices.
The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello.
Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general.
Every ounce of the distiller’s art is on display in this superb marriage of fresh flavor,
alcohol and sugar, each element enhancing the others, and all in perfect balance

8. Key facts Pallini Limoncello
Sells more than , 9 litre cases world wide
Grows by 30% vs LY (ecluding US)
Is the nr 1 premium limoncello world wide
Is widely available in more than 30 domestic markets
Is the leading limoncello brand in DF, sell more than , 9 litre cases
Best tasting limoncello: 9 out of 10 people prefer Pallini!
Pallini is the only Limoncello that is good also at room temperature

9. Activities on the Brand
DF success
Activities on the Brand
Pallini Limoncello has grown in DF by 36% vs 2011
Rome Airports: Nr. 1- best selling brand in the wine and spirits category, and 2° best selling item after brands of cigarettes
New 2012 listings: Heinemann, Dubai, DFA (USA), UETA (USA)
Nr 1 premium limoncello in the USA DF
Listed at Nuance, Aelia, Dufry USA and Italy, Schiphol, Brussels , Carnival Cruises (mediterranean COSTA),
Listed in the US with: Starbord Cruises, Pac Can Duty Free, Northwest DF (28 board stores), International Shoppes, several shipchandlers
Own Yellow for all our activities Above and Below the line
Continuous support on and off premise
Comparative tastings when possible
Tastings activities (DF, Off premise main markets,
promotions on premise with free bottles or ice buckets)
Execution of simple programs with signature cocktail
P.L.B (Pallini, Lemon and Bitters) developed by
Philip Duff easy to do, easy to drink, works worldwide
Social media: Facebook page

10. Our Awards
The product has won several prizes for its quality and design:
Diffords Guide Rating: 4.5/5, 2011
Gold Medal – BTI International Review of Spirits, 2009
Gold medal ISW, 2006
Super Highly Recommended Best Buy Wine Enthusiast Magazine, 2006
Gold Medal for packaging (full Pallini range) liqueurs, Class Magazine, 2006

11. Recipes booklets and table tents to be adapted locally
ON TRADE POS
Recipes booklets and table tents to be adapted locally

12. Pallini Vintage Poster
ON TRADE POS
Pallini Vintage Poster

13. OFF TRADE POS
Deruta glass , bottles display, shopping bag, luggage tag (for DF only).

14. Some activities carried out in 2012

15. Pallini Gift Packs
Pallini is the only company offering DF exclusive limoncello deruta cups (50 cl and 70 cl), long drinks pack & minipacks

16. DF activities in Rome Fiumicino Airport

18. DF activities 2013: New display
Pallini Ape & Pallini Display

19. DF activities Rome 2012

20. DF activities Schiphol and Bruxelles

21. Some numbers …..

22. US market: sales volume (Shipments on CY)

23. Volume development of Pallini Limoncello
Duty Free 9L cs
ROW (excl. Italy) 9L cs

24. Total Volume development Pallini Limoncello

25. In the end
Why Pallini?

26. 1. It is made with lemons

27. 2. It smells of lemons

28. 3. It tastes of lemons

29. 4. It is good!!!

30. Grazie 5. Because Pallini tastes better than roses
(let this be your Valentine)
Grazie