1. Valerie Dominguez Josh Kern Chris Phelps Monique Yniguez PRODUCT LAUNCH: MOSCOW, RUSSIA 01.02.14 source

2. OVERVIEW ● Red Bull Lifestyle ● About Red Bull ● Timeline ● Product (4P's) ● Price (4P's) ● Place (4P's) ● Old Advertising vs. New ● Promotion (4P's) ● Conclusion

4. RED BULL LIFESTYLE

5. ABOUT RED BULL ● Created in Austria in the mid 1980s ● First can sold in 1987 ● Red Bull created a new market category for energy drinks ● Available in over 165 countries ● Sold over 35 billion cans of Red Bull.

6. TIMELINE

7. January 2nd-5th: Russian New Year January 7th: Orthodox Christmas February 7th-23rd: Winter Olympics March 7th-16th: Winter Paralympics March 17th: St. Patrick's Day Festival EVENTS Plan

8. PRODUCT Original Red Bull Sugar Free Red Bull Source

9. PRICE ●List Price (8.4 oz)~ $2.99 o 95 Roubles ●Discounts- None ●Payment period- 60 days ●Credit Terms- 2/10 net 60

10. PLACE ● Moscow, Russia ● Average winter temperature: 48°F ● Introduce bars, liquor stores, sporting events

11. BARS & NIGHTCLUBS ● 8 Ball (Shooter) ● Jagermeister + Red Bull Energy Drink ● Absolut Bull (Cocktail) ● Absolut Vodka + Red Bull Energy Drink ● Agwa Bomb (Cocktail) ● All Nighter (Cocktail) Source

12. LIQUOR STORES Source

13. EXTREME SPORTING EVENTS

14. PROMOTION Red Bull 2000Red Bull 2013

15. PROMOTION Host Major Sporting Events Environmental Promotion Athlete Endorsements

16. INTERNET PROMOTION ● 30 Million “likes” on Facebook ● Twitter is an up and coming digital marketing channel in Russia. ● 2011-2012 Russian Twitter users tripled. ● Over 33 million views for their project stratos video. ● Red Bull shares videos of sponsored athletes from around the world in many different sports.

17. CONCLUSION

18. WHAT WE LEARNED ● Introducing a Product globally involves extra research about the culture to implement ● Brands that transcend through time are about a lifestyle ● Red Bull builds relationships with extreme athletes they sponsor and in turn those extreme athletes serve as brand ambassadors ● Promotion is more than just about advertising

19. REFERENCES http://www.mos.ru/en/index.php http://www.ukessays.com/essays/marketing/red-bull.php https://www.facebook.com/redbull http://www.ewdn.com/2012/02/06/russian-twitter-users-triple-in-one-year/ http://www.redbull.com/us/en http://codeboxr.com/blogs/timeline-for-brands-and-how-red-bull-uses-it-so-successfully http://www.youtube.com/watch?v=FHtvDA0W34I http://www.redbull.ru/cs/Satellite/ru_RU/Article/Red-Bull-Jump-And-Freeze-2013-021243339274318 http://energydrink.redbull.com/