1. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca High School Business Heroes Research Resources Innis Library (Business) KTH-108 Ines Perkovic Business Librarian February 2013

2. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Your Challenge Decide on a charity of your choice and develop a marketing strategy that will raise funds for this non-profit organization.

3. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Session Outline Primary and secondary sources How to access, find and search for these sources How to get more help!

4. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Primary Sources Materials containing first-hand information Direct, personal observations Original materials that do not analyze or interpret other materials Examples ? Diaries & Letters Photos & Videos Interviews Speeches Laws Data Art

5. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources Second-hand account, taken from someone or something else Usually describing, summarizing, analyzing, evaluating, derived from, or based on primary source materials Examples ? Journal, Magazine & Newspaper Articles Books Textbooks Encyclopedias Reviews (Movies, Art, Theatre, etc.)

6. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Primary or Secondary?

7. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources @ McMaster Books cannot be borrowed by high school students and other visitors, but items may be consulted and/or photocopied in the library. Use our Library Catalogue to find books http://library.mcmaster.ca/cataloguehttp://library.mcmaster.ca/catalogue

8. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources @ McMaster Magazines, newspapers and reference materials (directories, etc.) are for in library use only Use our Library Catalogue to find these materials by title http://library.mcmaster.ca/cat alogue http://library.mcmaster.ca/cat alogue

9. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources @ McMaster Online resources such as databases are only accessible to current McMaster users with a MAC ID. Given some of these access restrictions, you may want to supplement your research with Hamilton Public Library resources.

10. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources @ HPL Access to all types of library materials is available for free to anyone with an HPL card. Don’t have a card? Apply!Apply! Use the HPL library catalogue to find books, DVDs and other materials held in all branches of the HPL systemHPL library catalogue CBCA (Canadian Business & Current Affairs) Canadian Periodical Index BusinessFile ASAP Academic OneFile Access via Discovery Tools page: http://www.hpl.ca/discovery- tools http://www.hpl.ca/discovery- tools Key Online Sources @ HPL

11. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources on the Web Trade associations and government web sites for industry trends, statistics, census data, analysis & links Use an Internet search engine to find these materials. For a list of web tools go to: http://library.mcmaster.ca/find/web-search http://library.mcmaster.ca/find/web-search

12. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Search Tip #1 Use quotes “” to find phrases Will retrieve materials with words in the exact order specified Examples: “charitable organization” “marketing strategy”

13. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Search Tip #2 Use synonyms or alternate search words for key concepts Charity Non-profit, Not-for-profit, etc. Funds Fundraising, Money, Donations, Gifts, Contributions, etc. Marketing Advertising, Promotion, Selling, etc.

14. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Search Tip #3 Use a wildcard symbol to retrieve plurals and alternate endings an asterisk * is the most common wildcard symbol fund* will retrievefund funds funding fundraising fundamental wildcards expand your search, useful when you have too few results; can also retrieve unwanted words

15. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Search Tip #4 Combine search words using AND and OR AND = all of these words narrows search, useful when you have too many results e.g., charities and fundraising OR = any of these words broadens search, useful when you have too few results e.g., marketing or promotion or selling

16. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Putting all the Search Tips Together (charit* or “non-profit organization*”) and (fund* or gift* or m oney or donation* or contribution*) and (market* or promot* or sell*) NOTE: Use parentheses ( ) when using AND and OR in a single search statement

17. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Need Help? Get in touch with the Innis Library Location: Kenneth Taylor Hall (KTH), Room 108 eMail: library@mcmaster.ca Phone: 905-525-9140 x22081 Hours: –Monday to Thursday: 8:30am-10:45pm –Friday: 8:30am–5:45pm –Saturday: CLOSED –Sunday: 1:00pm-7:45pm