1. Non Profit Town Hall

2. Ny Whitaker, MA President, NY WHITAKER INC Adjunct Faculty, NYU SCPS Moderator

3. Toby Boshak Executive Director Princess Grace Foundation-USA Panelist

4. Ann Dean Director of Special Events Joe Torre Safe At Home Foundation Panelist

5. Jim Samalis Managing Director Marketing, Communications & Events Robin Hood Foundation Panelist

6. Get ready to use your IML devices… Who’s In the Room?

7. Attendee Survey _____________ Question 1  Are you an: A. In house non profit event planner/fundraiser B. Independent event planner/fundraising consultant C. In house corporate meeting/event planner D. Student E. In Transition

8. IML Results

9. Attendee Survey _____________ Question 2  # of years in the events industry: A. 1 - 3 years B. 4 – 6 years C. 7 + years D. Other

10. IML Results

11. Attendee Survey _____________ Question 2  What types of events/projects do you produce/plan/consult on: A. Non Profit Galas B. Educational Events C. Meetings/Corporate Events D. Social Events E. Tradeshows/Roadshows

12. IML Results

13. Attendee Survey _____________ Question 4  Do you use social media to promote your events? A. Yes B. No

14. IML Results

15. Attendee Survey _____________ Question 4  Do you use social media to fundraise for your events/cause? A. Yes B. No

16. IML Results

17. In 2010, Cause Marketing was a $1.62 billion industry, up from $120 million in 1990. State of Non Profit Industry

18. Industry Summary ___________  North American corporate spending on cause sponsorships grew at the highest in 2010  83% of Americans want to buy products and services that support causes Source: IEG Sponsorship report Billion USD

19. Recent Campaigns ______________  Bloomingdales & BCRF

20. Recent Campaigns ______________  Fashion’s Night Out

21. Recent Campaigns ______________  Swish & Philanthroper

22. Recent Campaigns ______________  Go Red

23. Case Studies

24. Funding arts and culture through collaboration… Princess Grace Foundation

25.  Celebrity Philanthropy Award  $25,000 contribution to a non profit designated by celebrity  Advancing mission of PGF-USA Results

26. Hitting a home-run for LA effort to end domestic violence Joe Torre Safe At Home Foundation

27.  Netted $700,000  Created fully-funded Margaret’s Place in Los Angeles  Advanced mission of JTSAF Results

28. Making donors GAGA for online giving… Robin Hood Foundation

29. Donors go Gaga for Youth/Education

30.  Used crowdsourcing to raise $$  Helped to raise awareness  Leveraged celebrity partnership Results

31.  Engaging Audiences  Crowdsourcing & Social Media  Partnerships  Sponsorships & CCV  Celebrate Your Story! Driving Revenue

32. 2010 Best Fundraising Methods ___ Guidestar 2011

33. Online Giving __________________ Includes:  Donate button on your website  Donations through social media  Donations through portals: Charity Navigator, GuideStar and JustGive  Donations solicited by email

34. Mobile Giving _________________ By 2014 Mobile internet usage will exceed desktop and laptop usage. Includes:  Text to Pledge  QR Codes  Mobile/Electronic Auctions

35.  10 Million Dollars raised in only 3 years! Text to Pledge _________________

36. Sponsorships __________________ Includes:  Cause Marketing  Strategic Partnerships  Product Placement  Commercial Co-Ventures  Underwriters  In-Kind

37. ROI = IOC/ Impact on Community __

38.  In-Kind & Pro Bono Services  Partnerships  Donor-Managed Programs/Events Reducing Costs/Expenses

39. Pro Bono __________________

40. Donor-Managed Events ________

41. Donor-Managed Programs ________

42. Steps you can take _____________ Lessons  Celebrate your story - digitally  Targeted Demographics  Partner with other organizations  Explore commercial co-ventures  Consider product placements  Seek legal counsel

43. Steps you can take _____________ Lessons  Develop a process  Obtain Board buy-in  Partner to reduce expenses  Friend like groups  Tweet for your cause  Party with a purpose  Identify peer resources

44. Celebrate your success… Or Share your challenges Questions & Answers

45. Resources ____________________  BizBash.com  Ventureneer.com  Sponsorship.com  Philanthropy.com  GuideStar.com  Do Something Awards  StandUp2Cancer  Twitter  Facebook  Philanthoper.com  IML.com  TexttoPledge.com  NYU.edu  NYCAFP.org  @Twitter4Good  @Philanthroper  @CaringCause

46. Attend a FREE workshop at IML New York on December 1, 2011 to learn more about how IML’s event technology can make your fundraising event an even bigger success! Come see us in booth #551 and see IML representative Lindsay at the back of the room to get more information. IML Electronic Silent Auction Free Workshop @ IML New York

47. THANK YOU!