1. Sjon-Paul Conyer External Innovation Senior Scientist 1 1

2. Click here for Story of Mars video
Overview
At a glance
Private, family-owned company for more than 100 years
Headquartered in McLean, Virginia, USA with annual net sales of more than $33 billion
More than 72,000 Associates in 74 countries who are guided and united by its Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom that span generations, geographies, languages and cultures
Diverse global business comprised of six segments: Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience
Global iconic brands that include PEDIGREE®, WHISKAS®, M&M’S®, SNICKERS®, MARS®, EXTRA®, ORBIT®, UNCLE BEN’S® and many more.
Helpful Slide Notes
Our objective as a company is to create a mutuality of benefits for all of our stakeholders through performance. We strive to do this by putting our Principles into action every day to make a difference to people and the planet through our performance.
We are proud of the fact that we make some of the world’s best-loved chocolate, but we are much more than a chocolate company
We are a diverse business encompassing Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. Although we operate in 74 countries, our 72,000 Associates are guided and united in our approach to work by The Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom that span across generations, geographies, languages and cultures
With headquarters in McLean, VA, USA, our products include global iconic brands such as: PEDIGREE®, WHISKAS®, M&M’S®, SNICKERS®, MARS®, EXTRA®, ORBIT®, UNCLE BEN’S® and many more. To learn more visit mars.com, facebook.com/mars or twitter.com/marsglobal 2
Click here for Story of Mars video 2

3. Billion dollar brands
At a glance
Our portfolio of brands offer quality and value to consumers around the world and includes 11 billon dollar brands. 3

4. Product & Packaging Needs
Additives to extend product shelf-life (prevention of mold, oxidation, bacteria growth)
Environmentally-friendly packaging solutions
Improved barrier films for moisture and oxygen migration
Technology to reduce flavorant ingredients without loss of consumer delight (sugar and salt)

5. Processing Needs Methods to reduce process water usage
Cooking and drying processes with reduced energy requirement
Low energy method for producing fine particle mixtures

6. Detection & Control Needs
Detection of foreign materials in high speed applications beyond density classification
In-line control technique for moisture and fat in heterogeneous systems
Techniques to convert low value streams to high quality pet food ingredients

7. Reduce Tastants Without Reducing Taste
Sugar & Salt Reduction
Reduce Tastants Without Reducing Taste
Motivation:
Consumer desires the taste of a conventional savory or sweet snack with reduced salt and sugar
The Need:
Find ingredients, methods & equipment that:
Prevent the loss of tastant efficacy or masking
Enhance tastant at a reduce level
Provide for more uniform coating/mixing of tastant
Replace tastant without negative impact

8. In-Line Detection Systems
Process Control / FS & Q
In-Line Detection Systems
Motivation:
Improvement of product quality and safety via in-line testing equipment
The Need:
In-line detection equipment that can:
Measure moisture in heterogeneous systems
Measure moisture in multi-layer systems
Identify or remove contaminants from a product stream

9. Recovery of High Value Ingredients from Low Value Streams
Sustainable Sourcing
Recovery of High Value Ingredients from Low Value Streams
Motivation:
Reduce the cost, improve the quality, and provide a more sustainable footprint for petfood raw materials
The Need:
Processes, additives and low value ingredient sources that can be refined, concentrated, modified to create a high value pet food ingredient:
Provide macronutrients and additives at lower cost
Reduce the competition over human food chain while providing human food grade quality
Reduce the environmental impact of pet food ingredients

10. Improvements in Barrier Films & Coatings
Barrier / Shelf-Life/ Environmental
Improvements in Barrier Films & Coatings
Motivation:
Next generation films & coatings that allow for high barrier properties with added benefits
The Need:
Develop film material than can:
Improve clarity and printability
Provide high barrier properties and interact synergistically with product attributes
Deliver a responsible and environmentally-friendly footprint