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By: Phil Ivacic. United States Target Market Age 10-30 Male or female Middle class or anybody that is hungry I targeted these people because these people.

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Presentation on theme: "By: Phil Ivacic. United States Target Market Age 10-30 Male or female Middle class or anybody that is hungry I targeted these people because these people."— Presentation transcript:

1 By: Phil Ivacic

2 United States Target Market Age 10-30 Male or female Middle class or anybody that is hungry I targeted these people because these people eat the most candy.

3 Size/Form –10 lbs –5lbs –3lbs –1lbs Ingredients Sugar, Chocolate, Cocoa butter, Cocoa Processed with Alkali, Milk fat, Lactose, Soy Lecithin, Vanillin, artificial flavor and milk Packaging –Wrapped like a Hershey bar –Has orange and black wrapping –Says “The Texan” on the outside

4 10lbs –$40.00 5lbs –$25.00 3lbs –$15.00 1lbs – $2.00 Based off of a 5lb Hershey Bar

5 Have an advertising commercial on TV from 5 pm to 7 pm –Cheaper –Larger –Better tasting than a Hershey bar Have samples in malls and airports Most people will be eating or hungry at that time of the night and a lot of people go in malls and through airports

6 Places that sell food Grocery Stores Malls Airports People can grab a snack in a mall or airport if they are hungry and it will be seen in grocery stores and places that sell food

7 Largest candy bar in the world Cheap for the sizes Great tasting It is cheap for the size yet one is the biggest in the world and it is great tasting.


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