4. Account Map Friends Swarms

5. The Team Founders Marco De Nichilo Founder/CEO Technical/Developer/Keeper of the vision Product/Strategy/Business David McNabb Founder/CTO Technical/Engineering/Server/iOS Platform/Architecture/Development BAE Systems/Lloyds/nPower Iain McDougall, CEO @ Taragenyx Serial Entrepreneur / Raising / Growth Jim Duffy, CEO @ Entrepreneurial Spark Serial Entrepreneur & Mentor Brian McGuire, Co-Founder @ Entrepreneurial Spark Serial Entrepreneur & Advisor Advisors Why us? Wealth of experience and history of combining new technologies to extract value. Anticipated incoming co-processing technology to ensure platform groundwork was in place for the new enabling location tech. Excellent support network of entrepreneurs and advisors facilitated by E-Spark. Advantage in understanding of current location technologies and what is possible. Aidan Smeaton Android Dev (Glasgow Bus Finder App) Marek Siupik Server Dev (MSc CS Warsaw UoT) Jordan Wright Server/Front-End Dev

6. What is Swarmly? Swarmly is the worlds first live public location sharing & communication platform. -iOS & Android Apps -Proprietary Location API -Strong Trademarked Brand/Logo & Brand Recognition -5+ years experience & know-how in latest location tech -2+ Man years development work in platform -Validation Our Mission To help you discover and get the best of the world around you with a real time map of the globe. Friends, people, places and crowds – as it happens – on your smartphone.

7. Validation 12.7k+ signups, 5-15 unmarketed downloads per day 100-500 concurrent continuous daily live sharers 1.57m venue pollinations 110m+ location updates Multiple marketing requests Multiple 3 rd Party API requests 3 rd party use for location based competitions TechCrunch called Swarmly ‘Waze for People’ Featured on Dragons Den Featured on CNN Mexico Featured on VentureBeat Featured Startup @ Dublin Web Summit 2013 Checkins Concurrent UsersConcurrent Live Sharers

8. Hardware [Monitoring Hardware] Software [Smartphone app] Private [siloed data] Public [visible data] Swarmly: Location Sharing Platform  Life 360: Family Tracker Service  Not focused on a small group of family Foursquare: Checkin Service  Automated check-in Euclid: Hardware foot traffic reporting  Wider coverage Placed Foot traffic reporting  Network/Country /Platform Agnostic Competition

9. Seed Round Year123 Sales£ 212,595.99£1,041,623.15£3,934,108.56 Cost of Sales£ 67,544.32£115,151.51£465,789.47 Overheads£78,450£579,000£1,394,000 Profit/Loss£66,601.67£347,471.64£2,074,319.08

10. Route to Market - Activity Swarmly is distributed via iOS App store Google Play store Payments for in-app subscription will be paid via app store Payments for advertising campaigns will be taken via a web based campaign management interface We intend to reach our target market (initially students) via PR Campaigns Club/Pub Venue Partnerships [CPL first partner] University Student Union PR & Event Sponsorship [Ideally, Strathclyde] Twitter/FB/Google & Social Media Campaigns Reaching out to location sharing communities (ex google latitude for example) Interacting with users and requesting product feedback directly within the app Marketing App Install Ads [Facebook/Twitter] - Targeting growth locations and demographics – Approx 25p per user acquisition

11. Route to Market - Product We will also grow interest and business through product innovation: Product  Web based product – no sign in required – aimed at piquing curiosity from non-users and giving existing users desktop access  User Communication & Interaction  Ad unit capabilities - On Map/Proximity Notifications  Marketing & analytics dashboard Business  Simple self-service interface for proximity based campaigns.  Branded Marketing partnerships / Promoted Swarms  In-app purchases  Swarmly As A Platform – 3 rd party data supply/display

12. In the next 3-5 years we aim to: Grow to 5M Registered Users 3M Simultaneous Logged in Users 1M Simultaneous Live Sharers Grow as an independent location data provider or Seek Exit, Potential Acquirers Google - Augment their private location sharing features Twitter - Augment their tweet geo-location functionalities Placed - Augment their location-collection capabilities Euclid - Augment their location-collection capabilities Exit