1. FONT, TYPEFACE AND TEXT ATTRIBUTES

2. Letter case  minuscule  majuscule  some register based text effects / variants  ALLCAPS  S MALLCAPS  Equal height  E QUAL HEIGHT SMALLCAPS  Uppercase is not the same as superscript  lowercase is not the same as subscript

3. Font  Font characteristics  Weight ( Bold is not enough : ))  Slope (Cursive, Italic, Oblique)  Width  compressed, condensed, narrow;  wide, extended or expanded;  Proportional fonts, monospaced  Size  Metrics  Serifs (serif, sans-serif)

4. Font metrics

5. Typeface / Font family  Obviously, some typefaces characteristics are the same as font charatceristics (width, metrics, serifs)  Typeface classification  Roman Typfaces serif  sans-serif  script  ornamental / dipslay / novelty  monospaced  proportional  mimicry  symbol

6. Letter spacing / kerning  Letter spacing is not the same as MONOSPACED  Letter spacing is not the same as kerning  Kerning example: Wake

7. Font variations / font effects / text- decorations  underline  double underline  strikethrough  allcaps  smallcaps