1. FONTS

5. Social Grades NRS/JICNARS: Based on income of chief income earner in home Social Grade/Social StatusCIE's Occupation AUpper Middle ClassHigher managerial, administrative or professional BMiddle ClassIntermediate managerial, administrative or professional C1Lower Middle ClassSupervisory or clerical and junior managerial administrative or professional C2Skilled Working ClassSkilled manual workers DWorking ClassSemi and unskilled manual workers EThose at lowest levelsState pensioners (no other earnings), those on social security benefit, casual workers

6. SERIF OR SANS SERIF? In typoraphy, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. A typeface that has serifs is called a serif typeface (or seriffed typeface). A typeface without serifs is called sans-serif, from the French sans, meaning “without”. Some typography sources refer to sans-serif typefaces as "grotesque" (in German "grotesk") or "Gothic," and serif types as "Roman." In typoraphy, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. A typeface that has serifs is called a serif typeface (or seriffed typeface). A typeface without serifs is called sans-serif, from the French sans, meaning “without”. Some typography sources refer to sans-serif typefaces as "grotesque" (in German "grotesk") or "Gothic," and serif types as "Roman."

10. Why? Why use sans serif font for mass market dailies (a.k.a. Red Top newspapers)? Why use sans serif font for mass market dailies (a.k.a. Red Top newspapers)? Research sans serif and serif font and their uses. Look, in particular, at the use of fonts for poor readers and for headings. Research sans serif and serif font and their uses. Look, in particular, at the use of fonts for poor readers and for headings.