1. DTP Notes

2. Introduction

3. Evolution of DTP Movable type: Gutenberg; 1437
Lino type: Mergenthaler; Late 1800’s
Xerography: Carlson; 1959
Desktop Publishing: Brainerd; 1985

4. Using a computer and software program to produce high quality, printed documents that combine text and graphics.
Desktop Publishing

5. Features of DTP Incorporate word processing files Add graphics
Delete, revise, and move text
Use templates

6. Kinds of Publications Books Magazines Flyers Newletters Business Cards
Business Form
Billboards
Ads
Letterhead
Etc.

7. DTP Process Create a sketch of your idea Add graphic design
Put it on the computer
Print

8. Why Use DTP Saves time and money Ease of revision
More control of content
Confidentiality
Ease of distribution
More publications

9. Image of Organization
Implements good design techniques and improves communication
Looks more professional thus greater credibility
Read up to 27% more than typewritten documents

10. Evolution of DTP Movable type: Gutenberg; 1437
Lino type: Mergenthaler; Late 1800’s
Xerography: Carlson; 1959
Desktop Publishing: Brainerd; 1985

11. Requirements for DTP Computer Mouse Laser Printer
Software: InDesign CS
Graphics
Optional: Scanner

12. Typography

13. Typography
Arrangement of printed type to convey a message.

14. Typeface or Font
A group of letters, numbers, and symbols that share a distinct appearance
To distinguish the difference in fonts look at letters such as: T g G M

15. Typestyle
Refers to modification of typefaces to add emphasis or contrast
Bold
Italics
Underline
Bold and Italics

16. Anatomy of Type Ascender -letter stroke above the x-height.
Descender -letter stroke below the x-height.
X-Height -height of lowercase letters with no ascender or descender
Baseline -invisible line on which the body of a character rests.
Counter -white space that appears trapped inside a letter form.
DRAW AN EXAMPLE.—Next slide!

17. Ap
Ascender
Counter
X-height
Descender
Baseline

18. Size of Type Measured in points 72 points = 1 inch
Type can vary among fonts.

19. Weight of Type Refers to the thickness of letters Light Regular Book
Demi
Heavy

20. Width of Type Horizontal measure of type
Three widths most commonly used are: Condensed, Normal, and Expanded

21. Define leading.
Vertical distance between lines.

22. Typeface Categories Sans Serif Serif Script or Decorative
No finishing strokes; No feet
Used for headlines; Attract Attention
Serif
Has finishing strokes; Feet
Used for body text; Lots of reading
Script or Decorative
Looks like handwriting or something unusual
Used for invitations; Formal short documents
Label the “Hello’s” in your notes!

23. ACTIVITY Find three fonts in each category http://www.fontface.com
Font Examples with Words (Handout)

24. Text Alignment
Flush left -good for narrow columns, body text, captions, and short lines.
Justified text -conveys formality and orderliness; good for long works.
Flush right -good for special effects; use sparingly.
Centered -used for headlines; very formal announcements, pull quotes, captions.

25. QUIZ 1
Open Notes

26. Design Principles

27. Basic Design Principles
Planning is the most important process.
Convey your message without overpowering it.
No design principle is concrete.

28. Purpose of Publication
Know the purpose
Know the audience
Be consistent page to page
Be organized

29. The Graphic Element Mix
Keep a good balance of graphics and text
Too much text is boring
Too many graphics distract from the message
Remember to use other techniques as white space, text effects, and bullets instead of a lot of graphics
Keep your page balanced.

30. Cost and Time
Remember costs and time constraints when developing a publication.

31. Developing Your Design
Always sketch your idea
Create a page dummy
Choose a typeface that matches your message
Think about readability when choosing fonts!
Stay within the same type family
Use no more than 2 or 3 fonts per publication

32. Body Text Use serif type fonts like Times New Roman More readable
9-12 point size

33. Headlines Choose simple sans serif fonts
Should be a minimum of 24 points
Left-aligned, justified, or centered alignment
Be careful about breaking up a headline

34. Page Orientation Portrait – tall or vertical
Landscape – wide or horizontal

35. Facing Pages Two pages that face each other like a book
Keep continuity; a feeling of unity
Be sure graphics touch all four margins at some point

36. Focal Point DOT EXERCISE
Create a focal point on your layout about 2/3 up the page
Will catch the reader’s eye and draw attention

37. White Space Important for effective design
Used to set off text or graphics without distracting its readability
Margins and columns can be used for effective white space

38. Columns Makes page easier to read and adds interest
One column is good for smaller page sizes
Two columns are good for brochures, reports, and catalogs
Three columns are the most common in DTP because they are more readable and flexible

39. Define Gutter or Alley
Space between columns

40. Ruled Lines (Rules)
Horizontal or Vertical lines used to separate columns or text.
Make sure there is enough white space on each side of the line
Text should NEVER TOUCH THE LINES

41. ACTIVITY Magazine Activity Introduce the NOTEBOOK PROJECT
Begin INDESIGN CS
Desktop
ToolBox
Measurement Activity
Drawing Activities

42. QUIZ 2
Open Notes