1. Ecotourism The New Travel Style
Stacy Polkowske
BA506

2. Tourism Typology

3. Ecotourism Defined
“Responsible travel to natural areas that conserve the environment and improve the welfare of local people” (TIES 1990)

4. Aspects of Ecotourism Local Economics More $ to the people
Natural World Connection
Conservation & Protection
Outdoor Recreation
Cultural Emergence
“Off the beaten track”
Educational
Language, Food, Festivals, Sports, History

5. Ecotourist Profile Experienced travelers Higher education
Higher Income Bracket
Age: middle to elderly
Opinion leaders
Ask & tell friends about trip
Important source of travel information

6. Consumer Demand & Operator Support
62% - Cultural learning is important
59% - Support protecting the environment
38% - Willing to “pay more” to use eco-travel companies
49% of British tour operators have a responsible tourism policy

7. Let’s Go to Jamaica! Mass Tourism Options “matured market”
“projected flat growth”
Ecotourism Options
“growing 20-35% a year”

8. Ecotourism On-line Resources

9. Ending Thoughts & Numbers…
In 2004, tourism generated $5.49 trillion for global economy.
Tourism is a top money maker for 83% of developing countries.
Ecotourism growing 3 times tourism industry as a whole.
Ecotourism options puts up to 95% of money into local economy.