1. Detailed Design Style – De Stijl Background
Defined by the architect H.P. Berlage as “unity in plurality”.
Taking its name from a magazine edited from 1917 to 1931
by the Dutch painter, designer and writer Theo van Doesburg.
Characteristic
Based on rectangle and the use of black, white, gray, and
the primary colors.
Famous Artists
Gerrit Rietveld
Vilmos Huszar
Theo van Doesburg
Piet Zwart

2. Example :

3. Detailed Design Style – Bauhaus Background
By 1914 a reform had begun in Germany to change
the method and quality of art education.
In 1919 the architect Walter Gropius was appointed director
of an institution that merged the Weimar Academy of Fine Art
and the Weimar Kunstgewerbeschule.
His first action was to reconstitute the school, to be called
Das Staatliche Bauhaus.

4. Characteristic Famous Artists
Order, asymmetry, and a basic rectangular grid structure
Decoration was limited to the use of heavy rules, circles,
and rectangles of type metal.
Photography and montage replaced realistic drawing as
illustration.
The sans-serif typeface was regarded as essential.
Drop capital letters from all printed matter.
Famous Artists
László Moholy-Nagy
Oskar Schlemmer
Herbert Bayer
Joost Schmidt
Marcel Breuer
etc

5. Example :

6. Detailed Design Style – New Typography Background
Defined as a rejection of the classical rules of typographic
symmetry.
In 1928, Jan Tschichold formulated and codified the
fundamental principles of asymmetry in Die Neue
Typographie (The New Typography).
Characteristic
Purified De Stijl typographics
Emphasis on horizontal and vertical lines
Use of the rectangle
Primary colors arranged in masses

7. Famous Artist Jan Tschichold Ladislav Sutnar Ljubomir Micić Piet Zwart
etc

8. Detailed Design Style – French Art Deco Background
An exhibition that unite artists, manufacturer, and craftman
at a major decorative art exposition held by Paul Poiret
in 1925.
The Expo was accused of demonstrating the vaculty of
decoration for the sake of decoration, despite the presence
of Le Corbusier’s and Melinkov’s Modernist pavilions.
Characteristic
Combined the decorative frenzy with Neo-classical and
Cubist elements.
Decorative and anti-Impresionistic.

9. Famous Artist
Charles Loupot
Bolin
A.M. Cassandre
Jean Carlu
etc