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E-Z MENU INTERACTIVE Presentation By Team: Team Name
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E-Z Menu Interactive LOGO
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Introduction get audience interest connect with audience to highlight commonalities pitch BY: Cat
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Mission Statement E-Z Interactive is dedicated to providing an enhanced dining experience through the use of innovative technology while improving our customers' business operations.
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Product Introduction introduce two tiers introduce software BY:
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MARKETING ANALYSIS US Market UK Market
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U.S. Market places to be marketed to demographics target market/ restaurants limitations BY: Mike
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U.K. Market GDP Purchasing Power Parity 7 th in the world 2.149 Trillion (CIA, 2010) Internet Users – ca 49 million – 7 th in the world (Total population ca 61 million) Internet Host – 11 th in the world ca 10 million (Infrastructure exists) BY: Amalia
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United Kingdom, London Fast growing economy Leading trading power and financial center 90 % of total population live in Urban areas Technology savvy 70% of UK has access to Internet Social networking is on the rise Few social differences Low context culture Future oriented and competitive
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Potential Customers Gondola Group More than 580 restaurants Pizza Express, ASK, and Zizzi The Restaurant Group Annual revenue grew $ 38.1 million in last 3 years More than 350 locations Frankie & Benny’s, Chiquito, Bluebeckers, and Brunning & Price http://contentadmin.livebookings.com/dynamaster/image_archive/original/820c097dbb15d17168b 91ee5c9c4dcc6.jpg
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Potential Customers Prezzo Annual Revenue grew 18.2 millions in last 3 years More than 130 restaurants in UK Chimichanga, Jonathan’s, and The Ultimate Burger Whitbread One of UK's leading hospitality and leisure groups Owns Premmier Inn (more than 570 locations) Beefeater, Table Table, Taybarns, Brewers Fayre restaurant chains http://www.fluidnetwork.co.uk/gfx/venues/19769/photo001.jpg
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Reference List Center Intelligence Agency. (2010, April 7). Europe United Kingdom. The World Fact Book. Retrieved April 13, 2010 from https://www.cia.gov/library/publications/the-world- factbook/geos/uk.htmlhttps://www.cia.gov/library/publications/the-world- factbook/geos/uk.html Hoover’s database… Pictures: Pizza restaurant view. Retrieved April 5, 2010 from http://contentadmin.livebookings.com/dynamaster/image_archive/original/820c097dbb15d 17168b91ee5c9c4dcc6.jpg http://contentadmin.livebookings.com/dynamaster/image_archive/original/820c097dbb15d 17168b91ee5c9c4dcc6.jpg Prezzo restaurant view. Retrieved April 5, 2010 from http://www.fluidnetwork.co.uk/gfx/venues/19769/photo001.jpg http://www.fluidnetwork.co.uk/gfx/venues/19769/photo001.jpg
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COMPETITOR ANALYSIS What’s Out There? Current products and concepts that relate to EZMenu
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IDS Menus http://www.idsmenus.com/digitalexamples_qsr.php Ian BY: IAN
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IDS Menus Sells “Digital Menu Board Systems” Pros Central control Prices updated Cons Not portable Designed for one location http://www.idsmenus.com/index.php Ian
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Business Plus Accounting RapidServer http://www.businessoftware.com/ipaq.asp Ian
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Business Plus Accounting RapidServer “Increase the speed of service” “Increase the accuracy of sales” “Improve the quality of transactions” “Decrease time sending orders to your cooks” http://www.businessoftware.com/ipaq.asp Ian
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Aygness http://www.ubergizmo.com/15/archives/2009/06/aygness_digital_men u_card.html Ian
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“…conceptual digital menu card…” Multiple languages Images of menu items “…direct order placement to the kitchen…” Entertainment news while waiting Aygness http://www.ubergizmo.com/15/archives/2009/06/aygness_digital_menu_card.html Ian Luria
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SWOT ANALYSIS
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dynamic media tool for branding, promotional activities and special offers for customers. system operates through a network which connects customer tables to a centralized management station Easy marketing opportunities by reaching only targeted audience through blogs, social networks, blogs http://www.news.com.au/travel/restaurants-try-e-menus-e-waiters/story-e6frfqh9-1111115666025 BY: Fredricke
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save money for printing new menus 30% increase revenue per patron increase in new and repeat customers * changes to menus easily uploaded within seconds collectively cut out middleman by sending orders directly to bar and kitchen proves to be environmentally friendly by reducing paper waste Customer surveys for instant CRM be interactive with your meal and kitchen lets then create their “own” dish and preview items create your own dining experience review nutritional information stay in touch with favorite restaurants to get new information about promotions, new additions to the menu, etc. Benefits to RestaurantsBenefits to Diners
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Too innovative for restaurants; industry not ready to conform to digitized menus Customers unfamiliar with technology and may scare them off- possible revenue loss repairs, maintenance more expensive than paper Repairs can be pricy and tablets can be expensive to replace Implementation & Installation phase longer than paper Training of staff necessary to Menus have to be re-charged at end of day, however, they last up to 24 hours and longer.* *http://www.freshpatents.com/System-and-method-for-restaurant-electronic-menu- dt20060420ptan20060085265.php
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Opportunities Mostly untapped markets Opportunity to grab majority of market share Contracts with large chain restaurants Mergers with other electronic companies Create needs for complimentary products BY: Chris
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Threats Current competitors Emerging competitors Substitute products Advancing technology Knock off products
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INVESTMENT ANALYSIS Payback Schedule and ROI Rate Unit Sold Projections Income Statement - 5 year Projection
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Investment Analysis BY: Sylvia
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Investment Analysis
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ROI = 11%
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Closing Closing statements / conclusion More Information can be obtained on our website under Investment Opportunities. Contact Info: investor@ezmenu.com BY: Cat
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Q&A
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