1. Creative Tourism in Isfahan, Istanbul, and Zanzibar 1 st winter summit at the anatolian summit Erzurum, 22-26 Feb. 2012 Dr. Amir Bahram Arabahmadi Teheran University

2. Elements and approaches of Creative Tourism Hardware development of creative spaces and infrastructures Software development of experiences “Orgware”: Mediating the two extremes

3. Isfahan Hardware Creative architecture: masterpieces + structures that change disapproval to admiration Heritage protection City services Software Centralization & Decentralization Global reputation Food Events Hardware& Software history& heritage Creative architect ure Reputati on Food & Fashion Events City services

4. Istanbul (a popular touristic cross road) Hardware Heritage protection Unique geography City Infrastructures & services Software Connecting East& West Culture& economy High tolerance hardware& software history& heritage infrastruc tures East& West tolerance culture& economy geography

5. Zanzibar (“ever green island”) Hardware Architecture Software Geography & climate Historical sites Customs hardware& software Geography & climate Trade Customs Architecture

6. strong points of the cities Isfahan Continuity of history Cultural power Urban branding High competitive approaches Istanbul High cultural tolerance Meeting place of East and West Diverse tourism Urban branding Future planning & competitive approaches Zanzibar Unique architecture Historical sites Business center Eco tourism

7. Commonalities Heritage protection Culture & Economy Competition Prosperous Tourism Cultural distinction and paying attention to preserve history and heritage Convergence of culture and economy Competitive policies and approaches

8. Elements and approaches of Creative Tourism Hardware development of creative spaces and infrastructures Software development of experiences “Orgware”: Mediating the two extremes

9. Conclusion Creative mediation of the software and hardware of tourism industry through partnerships of public and private sectors Isfahan: the first tourist destination in the world Istanbul: “ the fastest growing tourism destination in the world” (the European Culture Capital of the year 2010+ the European Capital of Sports in 2012) Zanzibar: one of the major tourist centers in Africa continent

10. thanks Wish you all the best