1. Developing human resources for electronic commerce Mr. Michael Baker Executive Director Asia Oceania Electronic Marketplace Association (AOEMA) michael.baker@aoema.org Joint UNCTAD-UN ESCAP Asia-Pacific Regional Conference “E-commerce Strategies for Development” Bangkok, 20-22 November 2002

2. Today’s discussion  Interactive  AOEMA EC Awareness seminars  EC Best Practice report  Protecting yourself in today’s internet society  Observations

3. History of the EC Seminars 06/96 Philippines 11/96 New Zealand 12/96 Malaysia 06/97 Philippines 06/97 Korea 07/97 Thailand 11/97 Taiwan 02/98 Korea 05/98 Malaysia 09/98 Indonesia 02/99 China 02/99 Korea 06/99 Vietnam 06/99 Thailand 08/99 Brunei 11/99 Australia 05/00 Hong Kong 06/00 Korea 08/00 India 09/00 Thailand 12/00 Malaysia 4/01 Sri Lanka 5/01 Thailand 5/01 Korea 9/01 Vietnam(3) 12/01 Philippines(3) 12/01 India 06/02 Indonesia(3) 06/02 China(3)

4. Seminar Content  Based on the EC Best Practice report – seven barriers to entry  Access  Knowledge and skills  Trust and confidence  Language  Security  Legislation  Financial

5. Seminars during June 02  Indonesia  Partners  Indonesia ICT Watch  Atmajaya University and ICT Community in Jogjakarta, and ASEAN Law Student Association (ALSA)  ICT Community in Padang

6. Indonesia Seminar Sites Padang Yogyakarta Surabaya Map by courtesy of the CIA

7. Survey Results - Indonesia  Purpose for attending:  (43%) to apply what I learn to my business activities  (39%) because the topics were of interest to me  Usefulness of seminar:  (91%) useful or very useful  (92%) would attend future seminars  Topics of primary interest:  (35%) business issues related to IT and EC  (21%) education and awareness  Access to and use of Internet in work environment:  (67%) have access to Internet at work  (41%) company currently has a presence on the Internet  Access to and use of Internet in home environment:  (33%) have access to Internet at home  (28%) have bought something over the Internet

8. Seminars since TEL 25  China  Partners  BUPT  Xi’an Jiaotong University  Huazhong Science and Technology University  Zhongshan University..

9. China Seminar Sites Wuhan Xi’an Guangzhou

10. Survey Results – China  Purpose for attending:  (36%) to apply what I learn to my business activities  (43%) because the topics were of interest to me  Usefulness of seminar:  (77%) useful or very useful  (79%) would attend future seminars  Topics of primary interest:  (39%) business issues related to IT and EC  (14%) viable business models and case studies  Access to and use of Internet in work environment:  (84%) have access to Internet at work  (32%) company currently has a presence on the Internet  Access to and use of Internet in home environment:  (69%) have access to Internet at home  (38%) have bought something over the Internet

11. Summary of Seminar Findings  The importance of a local host:  The opportunity for non-capital cities:  The need to educate SMEs/MEs:  The opportunity for a two-way experience:  Building on other activities in the economy:  Tailoring the content to local requirements:  Involving local speakers:  Bringing in International Speakers:

12. Summary Statistics Show:  Most people attended because (1) the topics were of interest and (2) they intended to apply what they learned to their business  80-90% of all attendees found the seminars to be useful/very useful and indicated they would attend future seminars  A two-thirds majority have access to the Internet at work, but far fewer have access at home

13. We couldn’t have done this without…  FMMC (Japan)  MPHPT (Japan)  DFAT (Australia)  Critical Path HK  All supporting organizations in local economies

14. SME’s and the New Economy  Need to adopt the Internet  Need to implement EC  Why have SME’s been slow to adopt?

15. EC Best Practice  Review body of existing global research  Distill and summarize barriers to adoption of EC by SME’s  Focus on positive developments in the region and highlight best practice examples  Provide viable business models  http://www.aoema.org/EC-Best-Practice/ http://www.aoema.org/EC-Best-Practice/

16. AOEMA’s Seven Barriers  Access  Knowledge and Skills  Trust and Confidence  Language  Security  Legislation  Financial (payment mechanisms)

17. Protecting Yourself in Today’s Internet  “Safety Net” Booklet  Build on the work of the E Japan forum  Funded by FMMC  Supported by most government

18. AOEMA’s “Safety Net”  To build trust and confidence in the online environment  To help users understand the issues and learn how to prevent trouble  Written in simple, non-technical, manner with specific “take action” steps  Specifically intended for use by SMEs, even MEs

19. Safety Net  What is in it?  2 minute “Safety Net” test  4 questions:  How do I secure my computer?  How do I protect personal data?  How can I trust online transactions?  How do I avoid trouble  Guidelines

20. Safety Net  2 minute “Safety Net” test  4 questions:  How do I secure my computer?  How do I protect personal data?  How can I trust online transactions?  How do I avoid trouble?

21. 2-min “Safety Net” Test (page 4)  Anti-virus software & updated definitions  Personal firewall installed  Effective passwords  Latest version all software programs  “Auto update” selected  Cookies setting on browser

22. How do I secure my computer? (page 6)  Personal Firewalls  Monitoring family and business activity  Passwords  Software Updates  Protect against Trojans  Anti-virus software

23. How do I protect my personal data? (page 6)  Cookies  Chat rooms, instant messaging, file sharing  Privacy  Public access  Spam  Spyware

24. How can I trust online transactions? (page 6)  Consumer Protection  Digital Signatures  Legal Issues  Online Dispute Resolution  Secure Web Pages

25. How do I avoid trouble, etc? (page 6)  Identity theft  Intellectual Property Rights (IPR)  Dumping  Scams  Defamation  Stalking  Spoofing

26. Safety Net Guidelines (page 33)  Email messages  Mailing Lists  Consumer-friendly websites  Safe online buying  Online auctions

27. Reviewed  SME’s and ME’s and individuals  Subject area experts  Government departments

28. Economy-specific pages  Websites for more information and help  Government laws and recommendations  Additional resources such as consumer advocacy groups  www.aoema.org/SafetyNet\Economy- Specific-Information\index.htm www.aoema.org/SafetyNet\Economy- Specific-Information\index.htm www.aoema.org/SafetyNet\Economy- Specific-Information\index.htm

29. SafetyNet Training  Customized week-long program  Train the trainer workshop – 1 full day  Booklet translated and 10,000 copies  Hands-on experience with users  2 half-day sessions for users

30. Observations  We are encouraging people to get on line but what are we doing to prepare them for the experience.  Do we send young drivers onto the road without teaching them the ways to avoid accidents?  Even if we tell people about the problems, do we do it in ways that are too technical for them?  What will we do to spread the word and how much are we willing to spend on the effort.

31. Conclusion  The information is available.  No one needs to recreate this  People need to be made aware of its existence.  We must do it in such a way that ensures people that it can still be a good experience to go on-line

32. Thank you Michael Baker michael.baker@aoema.org