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United States Power Squadrons Strategic Plan Guiding the Way for USPS
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Elements of the Plan Mission Vision Beliefs Issues
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Elements of the Plan Strategic Goals Guiding Statements Strategies
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Elements of the Plan Organizational Goals Measurements
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Process to Develop the Plan March 2000 - The National Bridge and the Operating Committee committed to an 18- month process to develop a plan “All members of USPS must have the opportunity for input into the plan.” Operating Committee
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Member Feedback and Input Opportunities Fall and Spring District Conferences Squadron Commanders and Executive Committees National Committees Web site Articles in the Ensign
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Chief Commander Lance J. Jensen, SN “USPS needs a strategic plan to help direct our efforts and to keep our focus.” “We need tools to help us choose which projects best fit our mission and vision.”
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Mission USPS Mission is ….. to promote recreational boating safety through education and civic activities while providing fellowship for our members.
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Vision USPS will be ….. recognized as the leader for improving boating safety through outstanding educational programs and civic activities; and strong, with a growing membership and increased member satisfaction.
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Organizational Beliefs: Educated boaters are safer boaters USPS must maintain a quality educational program Membership in USPS enhances boating enjoyment
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Organizational Beliefs: Participation fosters creativity, accomplishment, and member satisfaction Together everyone accomplishes more Change is necessary for continuing success
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Organizational Beliefs: Members need to be recognized for their contributions and accomplishments Civic activities provide substantial benefits to the boating public
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Organizational Beliefs: USPS social activities enrich members’ lives and foster lifelong friendships
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Strategic Issues Awareness Education Communications Leadership
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Strategic Issues Member Involvement/Retention Membership Government
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Awareness Strategic Goal …. Expand awareness of USPS through increased public relations and marketing
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Awareness Guiding Statements Focus on awareness activities with special emphasis at the squadron level Activities need to target the general public and recreational boating interests
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Awareness Organizational Goal…. Increase public awareness of USPS
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Education Strategic Goal…. Address the diverse educational needs of members and potential members
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Education Guiding Statements Develop materials and programs that address the individuals’ styles of learning (visual, auditory, hands-on) Publish the materials in a variety of modes (print, video, electronic, Internet, etc.)
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Education Organizational Goals…. More than 22% of members complete an internal education course per year Teach one public boating student per active member per year
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Communications Strategic Goal…. Improve, simplify and expedite two-way communications throughout the organization
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Communications Guiding Statement Focus on…. dissemination of information consolidation and simplifications of forms develop and expand electronic information (forms, educational materials, etc.)
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Communications Organizational Goals…. Maximize the use of information technology Simplify USPS procedures
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Leadership Strategic Goal…. Better prepare officers and encourage leadership skills
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Leadership Guiding Statement Focus on improving on going leadership development especially at the squadron level
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Leadership Organizational Goal… To foster leadership interest throughout the organization
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Member Involvement Strategic Goal…. Evaluate member activities and benefits to promote member satisfaction
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Member Involvement Guiding Statement Focus on the areas of…. social and on-the-water activities educational opportunities civic involvement family participation committee involvement member services
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Member Involvement Organizational Goals…. Maximize the involvement of families in USPS activities Expand fellowship opportunities
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Membership Strategic Goal…. Evaluate the definition of membership to promote growth and retention
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Membership Guiding Statements Examine to simplify membership classifications Evaluate our membership prerequisites for relevance Look to promote a broader demographic membership mix.
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Membership Organizational Goals…. Net active membership growth greater than 3% per year
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Government Strategic Goal…. Be proactive on governmental issues and regulations that affect USPS and the boating public
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Government Guiding Statement Taking a leading role in monitoring and responding to proposed recreational boating legislation and memorandums of understanding.
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Strategic Planning Task Force 20 members representing all aspects of USPS Met at the Fall GB in Baltimore to produce the first draft Produced 4 drafts in 7 months
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Strategic Planning Task Force Members Stf/C Darrell Allison, APD/C Steven Johnson, AP R/C John Alter, SNP/D/C Scott Keeney, AP D/C William Bellinger, SNP/C/C Richard Miner, SN Mary Catherine BerubeP/D/C Alta Mullins, SN R/C Frank Dvorak, SNR/C Currie Munce, SN Stf/C Ronald Friedman, APP/V/C Lorin Myers, JN D/C Robert Fries, JNStf/C Robert Rayburn, SN Stf/C Patricia Governale, SND/Lt/C Marilyn Rose, P P/D/C David Hinders, SNP/D/C Donald Stark, SN D/C William Husted, SNP/R/C Warren Stevens, SN Facilitator P/D/C Roby Schottke, SN
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USPS Strategic Plan What do we stand for as an organization? Where do we want USPS to be in the future? How do we get there from here?
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Strategic Planning Phases Phase I – Development (2000 - April 2001) Phase II – Implementation ( Spring 2001) Phase III – Monitor and Adjustment (Spring 2002) Phase IV – Renewal (Spring 2005)
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USPS Strategic Plan Guiding the Way into the Future
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