2. The Essence We have developed a prototype of a new generation interface for searching, sorting and managing large amounts of data from different sources in a natural way. The prototype can be customized into various applications within a 4 to 16 months timeframe depending on client’s specific data processing and interface requirements if any. Standard application programming interface (API) for dynamic integration of structured client’s data is available. Prepared to enter into a strategic partnership, develop an application or engage in new company formation.

3. Gravity Control™ Implementation Scope

4. Target Clients Producers of: – Major Database Management Systems – Operating Systems – Device Firmware Providers of database services: – Existing service – New service Any company that works with data visualization on a computer device

5. Business Models Logic Section 1 – Primary Target – Global scope business models Section 2 – Secondary Target - Product-related business models

6. Gravity Control™ Product Family Potential

7. Current State of Development A.Patent Application - “Method for visualization, grouping, sorting and management of data objects through the realization of a movement graphically representing their level of relevance to defined criteria on a device display” PCT/BG2013/000001 B.Scientific Research Program a)Interface - partially EU financed (ongoing) b)Algorithms - partially EU financed (ongoing) c)Multiuser Environment d)Operations C.Research and development of an operational concept model a)Currently works with more than 1 000 000 objects b)Three ways of “finding what you are looking for” c)Demonstrates the potential of the method for the purposes of the scientific research

8. Global Scope Business Models – Section 1 Model E: Implementation in the Core of a Major Database Management System Model F: Implementation in the Core of an Operating System Model G: Implementation in Device Firmware Examples of client type:

9. Product-related Business Models – Section 2 Model A: Data Web Interface on Existing Service Model B: Data Web Interface for a New Service Model C: Data Integration in Large Social Networks or Cloud Ecosystems Model D: Web Based User Created Content Applications Examples of client type:

10. V V

11. The Business Models in more details Business model essence Revenue stream Application examples

12. A. Data Web Interface on Existing Service Section 2 Business Model: Creation of interface for Service providers with established client base Added value for our customers (the SPs) – better, faster, easier search capabilities on similar databases Revenue Stream: - Direct from service providers Application Examples: Patent Search Press Clipping Trade Mark Search

13. A. Data Web Interface on Existing Service Applications potential A01 IP Search A02 Press Clipping A03 Trade Mark Search A04 Nutrition A05 Warehouse A06 Music and videos A07 Books A08 Football A09 Job hunters A10 Prototypes A11 Education

14. B. Data Web Interface for a New Service Section 2 Business Model: Application set-up on either existing database (public or private) or a newly-built database Gravity control team is involved in database creation and support Revenue Streams: Sale to a service provider “Ad” revenue collection Direct user subscription fee Application Examples: Nutrition Warehouse Project Management

15. B. Data Web Interface for a New Service Applications potential B01 Office Pack - Emails - Text processing - Spreadsheet B02 Matchmaking System

16. C. Cloud Ecosystems/Social Network Data Integration Section 2 Business Model: Application set-up Possibility to obtain a user base of over 2 million in just a couple of months Revenue Streams: Sale of patent Subscription fees – paid apps –e.g. via Google Play, Facebook Collection of “ad” revenue – free apps Best case scenario examples: Instagram deal - worth $977 000 000 BeatThatQuote.com (Price comparison service) £37,700,000 PushLife (Service provider) $25,000,000

17. C. Cloud Ecosystems/Social Network Data Integration Applications potential C01 Social Networks Layer C02 Gdrive layer C03 LinkedIN based

18. D. Web Based User Created Content Applications Section 2 Business Model: Creation of various web services Providing database support Content creators input data and receive remuneration from users subscriptions Advertising is involved Revenue Streams: Fixed fees from large content creators “Ad” revenue collection Examples: Real Estate, Sport, News Similar well-known business models: YouTube, GoogleMaps

19. D. Web Based User Created Content Applications Applications potential D01 Real Estate D02 Sports D03 News

20. E. Major Database Management Systems Implementation Section 1 Business Model: Development of standardized solutions compatible with major databases like: Oracle, MS SQL Server, DB2, Sybase (SAP) Gravity interface layer will be a part of the respective database system Application developers will obtain the know-how from the Gravity control team Revenue Stream: Direct from the Database Management System provider/owner Potential Customers: Oracle, MS SQL Server, DB2, Sybase (SAP)

21. F. Implementation in the Core of an Operating System Section 2 Computer Operating Systems Mobile Operating Systems

22. G. Implementation in Device Firmware Section 1 GPS Mobile Devices 3D Goggles

23. H. Distributional Web Development Tools Business Model: Distribution of the Gravity Control™ concept model set of results and procedures as web development tools. Turns into a promotion “campaign” for a global producer/provider. Substantial amount of revenue which could be used to further finance the project or even as an exit strategy. Revenue Stream: Commercial Licence - $100-150 approx. price per licence

24. I. Service Integration Business Model: Integration of commercial services into the freely accessible system databases. Advertising in the framework of the Gravity Control work plane. Revenue Stream: Commission based “Ad” revenue collection Go back to Product Family

25. Gravity Patents™ A01 Gravity in Patent search Takes а significantly reduced time Can be used with a self-educating mechanism Offers multi-criteria search options Can be integrated with various operations on the data files included Can be combined with: o public information sources o scientific libraries o stock quotes o book markets

26. Gravity Press Clipping™ A02 Gravity in Media Monitoring Services Multi-source, multi-criteria management of information Event horizon, timeline capabilities – overtime changes Keeping results and adding to them List Report tools

27. AntiGravity Nutrition™ A04 Gravity in Nutrition AntiGravity Nutrition™ tools: A richer database Easy import of recipes from different sources Menu Builder/Menu builder for specific nutritional needs Recipe search and recipe generator Pantry management

28. Gravity Warehouse™ A05 Gravity in Warehouse and Logistics Gravity Warehouse™ tools: Product tracking (quantities, perishing products) Invoices Locations/storages Timetable management

29. Gravity Music™ A06 Music with Gravity Gravity Music™ offers: Multiple sources integration Music and music videos management New depth of music collections and playlists Social Networks Penetration

30. Gravity Book Piles™ А07 GravityBookPiles Gravity Book Piles™offers: Online library Quotes search Scientific database E-book trade integration

31. Gravity Football™ A08 Gravity in Football Gravity Football™ offers: Statistics Transfers Tracking/monitoring of fixed matches Increased media exposure capabilities

32. In Conclusion… Gravity Control: Is, in our opinion, better than all the current solutions on the market Can be implemented anywhere where data is visualized on a computer screen Could become a new standard for data visualization Multiple paths for business development in order to minimize the risk

33. About the Developer Elido JSC’s (founded 2006) key team members have over 20 years of experience in the field of IT innovations. Experienced in: Databases Logistics and SAP compatible systems Internet resources Content Management Systems IT Consultancy Customers : Bulgarian Academy of Sciences, National Library, Council of Ministers (Republic of Bulgaria), Bulgarian Red Cross, Bulgarian Olympic Committee, Ministry of Transport, Ministry of Finance, Bulgarian Patent Organization, European Patent Organization, World Intellectual Patent Organization (too many remove some?)

34. Documents available on request Project Units Calculation – cost projection Evaluation of intellectual property Asset evaluation