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Yoon-Sun Cho, Protection of IP Brand & Technology May 29, 2004 2004 Global Summit of Women
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1 / 6 Patent Protect Your Technology by Patent. Build up your patent portfolio. Value of Korean patents has increased. Korean market has enlarged. Develop your R&D plan based on patent search. Protect your R&D result with patent. Enforce your patent aggressively. Civil & criminal remedies available. Damages awards for patent infringement have been expanded.
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2 / 6 Trade Secret Protect Your Technology by Trade Secret under the Unfair Competition Prevention and Trade Secret Protection Act (UCPA). Maintenance Efforts Required. Reinforce internal regulation. Systemize management of confidential information. Execute confidentiality agreement with employees. Criminal & Civil Remedies Available.
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3 / 6 Brand & Trademark Protect Your Brand by Obtaining Trademark or Service Mark Registrations. Build up Your Trademark Portfolio. Build up trademark portfolio prior to launching a product and brand. Use/Maintain Trademarks. Make efforts to prevent your trademark from becoming generic. (e.g., Vaseline, Jeep, Aspirin) Use your trademark to avoid cancellation due to non-use. Use your trademark as registered. Enforce Your Trademark Aggressively
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4 / 6 Trademarks Enforce of Trademark Warning Letter/Warning Advertisement Criminal Raid and Prosecution Civil Injunction/Damage Compensation Preliminary Attachment Border Enforcement measures Register your mark with Customs Office.
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5 / 6 Design & Trade Dress Source of Protection Registration :Design Act Fame :Unfair Competition Prevention Act Conduct a Right-to-use Search before launching a product. before launching a promotional item. Register Your Design Novelty requirement
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6 / 6 Design & Trade Dress Protection of Trade Dress under UCPA Identifier (mark, design, product container, packaging, etc.) is well known IN KOREA as source identifier. The infringing identifier is confusingly similar. Protection from Dead Copy under UCPA from July 21, 2004 Shape (Appearance, Color, etc.) 3 years from first created
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