1. Best Practices for PTRC Web Pages and Social Media Julie Mason and Jared Hoppenfeld Round Table #4 PTRCA – Seminar 36 March 27, 2014

2. Goal – Best Practices Document for PTRC Web Pages and Social Media Objective: Collect data on current practices by library type, format, policies, etc. to develop best practices document Survey PTRCs for PTRC or IP Web page and Social Media practices and features (post-seminar) Review Web Pages and select outstanding examples from state, public, and academic libraries (pre-seminar) Round Table Discussions – collect feedback from PTRCA members (PTRCA meeting – seminar)

3. Review of PTRC Web Pages

4. PTRC Web Page Best Practices Best Practices (Draft) Review and update your PTRC Web pages annually Review your pages and update from PTDL to PTRC Link from USPTO Web page should link directly to your PTRC Information Web page, not your institution’s home page (Please email daphne.joseph@uspto.gov with updated link)daphne.joseph@uspto.gov

5. PTRC Web Page Best Practices (cont.) Minimum features to include on the PTRC page General information about PTRC What PTRCs can and cannot do Materials and services provided PTRC Logo Contact Information Directions/Parking instructions Hours General information about patents & trademarks Include explanation of a patent and the types of patents available Include explanation of federal trademark What can and can’t be patented Links to detailed subject guides, tutorials, USPTO resources, etc.

6. PTRC Web Page Features (and Cool Stuff!) Links to USPTO Resources Inventors Assistance Center Fee Schedule Patent term calculator Education and Information Scam Prevention Pro Se/Pro Bono Current Events State Resources Inventors Eye Newsletter IP Awareness Assessment

7. PTRC Web Page Features (cont.) Additional Resources for consideration on the PTRC web page or IP subject guides IP Books Available at your library Links to other PTRCs in your state or region Help avoid scams Links to attorneys or patent agents in your area Foreign patent search tools Example image of patent/trademark Advertise workshops

8. PTRC Web Page Features (cont.) Costs of filing and maintaining a patent Widgets for Patent searching, i.e. Google Patents pre- populated search for your city or university List of patents issued from your city, state, or university State trademark information Inventors Associations

9. PTRC Web Page Features (cont.) Front page of patent Foreign patent search tools Other IP such as trade secrets and copyright Advertise Patent and Trademark Workshops PTRC Map Example of official granted patent certificate

10. State Library PTRC Web Page

11. Public Library PTRC Web Pages

16. Academic Library PTRC LibGuide

22. Academic Library PTRC “Landing” Web Page

24. Need Help? Please send us an email: Julie Mason, jmason@ucr.edu or julie.mason@uspto.govjmason@ucr.edujulie.mason@uspto.gov Jared Hoppenfeld, jhoppenf@tamu.edujhoppenf@tamu.edu