1. Wahaha- Taking the Fizz out of the Giant Cola Brand

2. Wahaha, as a homegrown Chinese beverage brand had given a tough competition to global big bosses in beverage (Coco-Cola & PepsiCo).
Its has started by Zong Qinghou, a Chinese farm worker with two retired teachers in 1987.
Joint Ventures:
In 1991, it merged with the state-owned Hangzhou Canning Factory
In 1996, with DANONE Group.

3. Its is a Goal Oriented Company
Launch its trademark brand the
“Future Cola” in 1998 to compete against the global cola giants.

4. Today Wahaha’s portfolio includes

6. Strategy

7. Marketing Strategy based on
“ Patriotism”
Come with different products, customizing its consumer’s wants/ needs & Serving it
Wahaha to brand has carved out a clear positioning in the market against the global giants.

8. Problems

9. Problems
Till now China has focused on rural and semi-urban Chinese areas. NOT IN CITIES
Chinese consumer’s are Fashion Conscious.
Patriotism in marketing strategy which is successful in home country, not global markets.

10. Alternative Solutions

11. Alternative solution:
Its has to be Fashion Conscious.
It has to follow global standards of consumer’s behavior, customizing each country & knowing the taste if each group dwelling in different states/country.
It is successful in China, because it know the wants/need his people, similarly it has to know the needs of other countries people if planning to expand his product
Note: Wahaha has a good strategy within its country, it could even go beyond to other places provided knowing consumer wants/ needs of different countries.

12. Team Members Vineeth(260) Sargi(243) Prathyusha Deepa Deepthi
Annapurna