1. MP512 / MP522 Product Brief Jennifer PS Hsieh BQP MarCom May, 2008 Jennifer PS Hsieh BQP MarCom May, 2008 For Internal Use Only

2. BenQ Confidential (March/2008)  2008, BenQ Corporation 各項資料皆有其時效性的限制，演講者暨明基集團所屬公司，對於所提 供的資料不負任何明示或暗示的保證責任，也不負任何形式的賠償責任 。 The contents contained herein is time bound in nature; BENQ Corporation (and its affiliated companies) and the speaker do not make any express or/and implied warrant on the accuracy of the contents. Neither do indemnify any form of loss or damage occurred. Strictly confidential

3. Market Update

4. BenQ Confidential November  2007, BenQ Corporation Projector Resolution Trends (DTC, 2008- Feb). 54%63%68%67%64%60%57% 35%26% 15% 11% 9% 11% 12% 6% 8% 10%11% 12%

5. BenQ Confidential November  2007, BenQ Corporation Projector Brightness Trends (DTC, 2008-Feb.) 38%39%40% 49%50%54% 53% 20% 21% 19%17%12% 11% 21%18% 17%16% 25% 26% 10%9% 7% 6% 7%8%10%13% According to DTC forecast, projectors with brightness from 2,000 to 2,499 lumens will still stands for around 35 percent of total projector market till year 2009. 39% 33%28% 26%

6. STP and Value Proposition

7. BenQ Confidential November  2007, BenQ Corporation Segmentation InstallationMainstreamCommuter ProfessionalStandardPerformanceMulti-use (Best Value)MobilePico Segment TAM (est. 2006) 5 %10 %35% 10 %5 % AudienceLarge35+10-353-20 3-10 Scenario Projector be installed in the room of the site (Boardroom of Cooperation &, Government, Auditorium of Education institutes) Projectors be moving in between different meeting rooms 1. cross over (home + office) 2. SMB for several meeting rooms shared use 3. E/M education Presentation by road warrior Training held by consultant Application 1. Auditorium in high education, government, institution 2. Ceiling mount 100% 1. Big meeting room in government, large cooperate, Middle/High education, institute 2. Ceiling mount 95% 1. Corporate, Government, Education 2. Specialized request during presentation 1. SOHO (Personal), Home, SME Room to Room Luggable 2. Middle/Elementary Education 1. Business traveler (sales, managers, trainers), SOHO 2. SME room to room luggable Business traveler (sales, managers, trainers) Benefit Sought 1. High brightness for sizeable audiences 2. Versatile connectors 1. High brightness for sizeable audiences 2. Versatile connectors 3. Basic projection for communication 1.bright,vivid picture quality. 2.easy of use 3..Special features (Off line cooling, Dust Protection, No Signal Loss,) Digital zoom/PIP 1. Best value product 2. Basic projection for communication 3. Capability of multiple duties 4.Capability of short distance moving 1. Good mobility 2. Efficient operation 3. Basic projection for communication 1. Good mobility 2. Efficient operation Data PJ Market Segment Introduction MP512 / MP522

8. BenQ Confidential November  2007, BenQ Corporation MP512 / MP522 Target Customer High End Mid-Range H.T. Mainstream Multi-use Stationary Performance Entry Stationary Value Mainstream Performance Pico Entertainment Dignify Elegant H.E. H.C. Enjoyment MP512 : 60% for Home MP522 : 60% for Business Home Business Cross Over

9. BenQ Confidential November  2007, BenQ Corporation 2008 Models in Each Segments BusinessEducationPublic Display Stationary SP870 SP920 SP870 SP920 SP870 SP920 Main strea m High MP724 MP735 MP727 MP722 MP724 MP735 MP727 MP722 MP724 MP735 MP727 MP722 MP624 MP623 Low MP623 MP624 MP512 MP512ST MP522 MP522ST MP623 MP624 MP512 MP512ST MP522 MP522ST CommuterCP270 Usage Scenario Application

10. BenQ Confidential November  2007, BenQ Corporation Projector Segments / Benefit Sought BusinessEducationPublic Display Stationary Brightness Color Redundancy Brightness Color Central Control Brightness Color Long Operation Main strea m High Legibility Brightness Quietness Legibility Brightness Color Brightness Long Operation Low Good C/P Ratio Robustness Color Good C/P Ratio Robustness Color Commuter Portability ID Robustness Portability ID Robustness Usage Scenario Application MP512 / MP522

11. BenQ Confidential November  2007, BenQ Corporation Target Customer Profile  Who buys MP512/522: Soho Small- medium corporate Education under K12  Why do they use MP512/522: Business presentation in small meeting room Education classrooms  What do they care about MP512/522: Fashion ID design 26db quiet operation Sufficient brightness Easy operate & maintenance Easy Installation (Manual zoom)  Where do they buy MP512/522: Retail/ IT channel/ Online/ Tender

12. Quietness Campaign

13. BenQ Confidential November  2007, BenQ Corporation Quietness Campaign Q1Q2Q3Q4 2008 MP622 (07-M) XGA / 2,700 AL MP622c (07-M) XGA / 2,200 AL MP512(08-Aug) SVGA / 2,200 AL MP522 (08-Jul) XGA / 2,000 AL

14. BenQ Confidential November  2007, BenQ Corporation MP512 / MP522 Value Proposition 26dB Ultra-Quiet, Stylish Projector for Home Entertainment, SOHO, School, Small Corporate Stylish ID Design Great Image with great colors Convenient Features –Sufficient Brightness MP512: 2,200 AL MP522: 2,000 AL –Contrast Ratio MP512: 2,000:1 MP522: 1,000:1 –Brilliant Color –3D Color Management – Low noise level 26 dB –Presentation Timer –Panel Key Lock –Quick Auto Search –Closed Caption –HDTV Compatibility A Well-Defined Posterior – A Spectator’s Delight Its lines are soft and curvaceous; there are no sharp edges anywhere on the exterior.

15. BenQ Confidential November  2007, BenQ Corporation BenQ 26dB Whisper Quiet Design Component Design System Flow Anti-Vibration Absorb noise sponge Anti-vibration rubber Well-designed color wheel for maximum absorption of noise and vibration A damper is fixed between color wheel and bracket A smoother flow of air which lowers heat and allows exhaust fans to run at lower speeds for lower noise Advanced one-way flow User Benefit Anti-Vibration Advanced one-way flow 26dB low noise level Ensures stable operation of projectors Free from Blotted Light and Heat Ventilation Turn the fan away from the lens at a 45-degree angle, creating a daring "chopped" design, Enjoy the presentation and big visual without noise disturbance

16. Product Features Introduction

17. BenQ Confidential November  2007, BenQ Corporation Stylish ID Design The New MP5 Series A Beautiful Posterior

18. BenQ Confidential November  2007, BenQ Corporation Stylish ID Design A Well-Defined Posterior – A Spectator’s Delight Inspired by the Saab Aero X concept Its lines are soft and curvaceous; there are no sharp edges anywhere on the exterior.

19. BenQ Confidential November  2007, BenQ Corporation Stylish ID Design Barrel Lens – Outstanding Performance Leaflet Cooling Vents – Beautifully Integrated

20. BenQ Confidential November  2007, BenQ Corporation Product Specification of MP512  SVGA 0.55” 2xLVDS DMD  2200 ANSI Lumens  SVGA Native Resolution (800 x 600)  2000:1 High Contrast Ratio  Dimension(WxHxD): 255 x 90 x 214 (mm )  Philips 185W/150W x 1  2000/3000 hrs Lamp Life (Normal/Eco.)  50” @ 2m (Wide, 4:3 Diagonal)  Zoom ratio: Fixed  Projection distance: 1.2M~10M  Screen size: 37.5”~300”  Projection Offset: 120% ± 5%  Weight: < 2.3 Kg  Noise level(typ.): 31/26 dB(Normal/Eco.)

21. BenQ Confidential (March/2008)  2008, BenQ Corporation Product Specification of MP522  2000 ANSI Lumens  XGA Native Resolution (1024x768)  700:1 High Contrast Ratio  Dimension(WxHxD): 255 x 90 x 214 (mm )  Philips 185W/150W x 1  2000/3000 hrs Lamp Life (Normal/Eco.)  54” @ 2m (Wide, 4:3 Diagonal)  Zoom ratio: 1.10:1  Projection distance: 1.2M~10M  Screen size: 37.5”~300”  Projection Offset: 120% ± 5%  Weight: < 2.5 Kg  Noise level(typ.): 31/26 dB(Normal/Eco.)

22. BenQ Confidential (March/2008)  2008, BenQ Corporation Key Features of MP512/ MP522  BrilliantColor TM  3D Color Management  Wall Color Correction  Quick Auto Search  Panel Key Lock  High altitude mode  Blank (Eco mode)  Lamp Care  11 sets of picture mode  Security password  Resolution reminder  Presentation Timer  Closed Captioning  Baud Rate Change  Standby D-Sub Output  FAQ Function

23. BenQ Confidential (March/2008)  2008, BenQ Corporation Boost mid-tones by 50% BenQ 2007 BrilliantColor TM Regular 4 Segments CW(RBGW) Golden Ratio 6 Segments CW (RBGYCW) Not-So-Saturate & Greenish Color More Vivid & Natural Color BrilliantColor TM is a new cutting-edge technology that enables higher brightness levels by boosting mid- tone colors, resulting in more vibrant, precisely rendered colors.

24. BenQ Confidential (March/2008)  2008, BenQ Corporation BenQ 2007 Wall Color Correction Technology Have fun with consistent color in various environment / Light yellow 2174 / Pink 2138 / Light Green 2206 / Blue 2210

25. BenQ Confidential (March/2008)  2008, BenQ Corporation BenQ 2007 3D Color Management Original pictureALL Saturation Red Saturation

26. BenQ Confidential (March/2008)  2008, BenQ Corporation Still waste your time on searching source? Just turn on Quick Auto Search, plug in cable then get image in 2 seconds! Quick Auto Search BenQ

27. BenQ Confidential (July/2007)  2007, BenQ Corporation A thoughtful tool for presenters! Presentation Timer Set up Timer Easy to set up: Show “Timer is ON”Final count downShow “Timer is OFF” when it’s over BenQ

28. BenQ Confidential (March/2008)  2008, BenQ Corporation Press it for 5 seconds – Prevent the unnecessarily touch! Oops! Someone touched the keypad! Use remote control to unlock panel key! Focus on presentation, no worries on projector! or The panel keys are now unlocked! The panel keys are now locked! From keypad: press ▼ for 5sec From Remote: press right key for 5 seconds or “MENU” to release from OSD Panel Key Lock BenQ

29. BenQ Confidential (July/2007)  2007, BenQ Corporation Easy on screen help for users! No need to check user’s manual Built in FAQ in OSD BenQ

30. BenQ Confidential (July/2007)  2007, BenQ Corporation Closed Caption BenQ Allows people who are deaf or hard of hearing, learning a new language, beginning to read, in a noisy environment, or otherwise prefer to read a transcript or dialog of the audio portion of a video. deafhard of hearing - Wikipedia

31. BenQ Confidential (March/2008)  2008, BenQ Corporation 1. Power 2. Freeze 3. Left arrow/ 4. Blank 5. Digital Zoom buttons(+, -) 6. Menu/Exit 7. Up/Down arrows and Keystone 8. Auto 9. Right arrow/ 10. Source 11. Mode/Enter 12. Timer on 13. Timer set up 1. Power 2. Freeze 3. Left arrow/ 4. Blank 5. Digital Zoom buttons(+, -) 6. Menu/Exit 7. Up/Down arrows and Keystone 8. Auto 9. Right arrow/ 10. Source 11. Mode/Enter 12. Timer on 13. Timer set up Full Function Remote Contrl BenQ

32. BenQ Confidential (March/2008)  2008, BenQ Corporation RS-232D-Sub OutD-Sub InCompositeS-Video ConnectorConnector BenQ

33. Competitor Analysis

34. BenQ Confidential November  2007, BenQ Corporation MP512 Competitor Comparison Product BrandBenQ DellEpsonInFocusNECSanyoSonyViewSonic Model MP512MP511+1201MPPowerLite S5 Work Big IN2102 NP100PDG-DSU20VPLES4PJ513DB Brightness (Lumens) 2200 ANSI2100 ANSI2000 ANSI 2500 ANSI2000 ANSI 2200 ANSI Contrast (Full On/Off) 2000:12000:01:002100:01:00400:01:002000:01:001200:01:002000:01:00**2000:01:00 Speakers ** 2.0W Mono1.0W Mono2.0W Mono ** Audible Noise 26.0.0 dB30.0 dB36.0 dB35.0 dB **29.0 dB32.0 dB Weight 2.3 kg2.6 kg2.2 kg2.6 kg3.1 kg2.4 kg2.9 kg3.0 kg2.6 kg Size (cm) (HxWxD) 17.4x6.6x149.4x27.7x20.8 10.1x25.1x21. 3 10.9 x 24.4 x 32.8 10.9 x 29.7 x 24.1 8.4 x 27.2 x 20.6 8.6 x 103.7 x 22.1 9.9 x 31.1 x 26.9 10.7 x 26.2 x 21.8 Zoom Lens Fixed Manual, 1.15:1Manual, 1.35:1Manual, 1.10:1 Manual, 1.20:1 Manual, 1.10:1 Lens Focus Manual **Manual Lamp Type 185W UHP 200W UHP170W UHE** 180W UHP165W UHP** Maximum Resolution 1280x1024 1400x1050 **1280x1024 1400x10501280x1024 Display Type DLP(1) 3LCD0.6" DLP(1) 0.6" 3LCD0.6" DLP(1) First Shipment Jun-08Nov-07Mar-07Jun-07Feb-08PendingSep-07Jul-07Mar-08

35. BenQ Confidential November  2007, BenQ Corporation MP522 Competitor Comparison Product Brand BenQAcerBenQEpsonInFocusNECSanyo Model MP522X1260 MP620c PowerLite 77c Learn Big IN2104EP NP200 PLC-XW55A PLC-XW56 Brightness (Lumens) 2000 ANSI 2200 ANSI2500 ANSI2100 ANSI2000 ANSI Contrast (Full On/Off) 700:12000:1700:1400:12000:11300:1400:1 Speakers **2.0W Mono**1.0W Mono2.0W Mono 1.0W Mono Audible Noise 26.0 dB33.0 dB28.0 dB35.0 dB ** Weight 2.5 kg2.3 kg2.7 kg 3.1 kg2.4 kg2.9 kg Size (cm) (HxWxD) 17.4x6.6x147.9x26.7x18.89.4x27.7x21.89.1x24.4x32.810.9x29.7x24.18.4x27.2x20.67.9x33.0x23.6 Zoom Lens Manual, 1.10:1ManualManual, 1.15:1Manual, 1.20:1Manual, 1.10:1 Manual, 1.20:1 Lamp Type 180W Philip160W Osram**170W E-TORL** 200W UHP Maximum Resolution 1280x1024**1280x10241600x1200**1400x10501600x1200 Aspect Ratio 4:3 (XGA) Display Type DLP(1) 3LCD0.6" DLP(1) 0.6" 3LCD First Shipment Jun-08Oct-07Dec-07May-07Feb-08PendingDec-07