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Design h.d.mabuse | Design | Staff | Process | Clients | Cases Created in 1996, C.E.S.A.R gathers a highly qualified team of professionals,

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Presentation on theme: "Design h.d.mabuse | Design | Staff | Process | Clients | Cases Created in 1996, C.E.S.A.R gathers a highly qualified team of professionals,"— Presentation transcript:

1 Design h.d.mabuse | mabuse@cesar.org.br

2 Design | Staff | Process | Clients | Cases Created in 1996, C.E.S.A.R gathers a highly qualified team of professionals, and invests a great deal in infrastructure and also in the qualification of its collaborators. The organisation’s Design Department develop interfaces for web sites, software, mobile applications and games. C.E.S.A.R’s Design Department

3 Design | Staff | Process | Clients | Cases We work with the state-of-art of Usability, Information Architeture and Process development, to offer user-centered solutions that enhance the company's relationships with its clients. C.E.S.A.R’s Design Department People come first. We always have this in mind.

4 Design | Staff | Process | Clients | Cases We have in the core of our staff 5 Graphic Designers graduated by the UFPE,1 Graphic Designer graduated in Publicity by the UFBA and 1 designer graduated in Arts by the USP. The Design Manager works with web projects since 1994, and has experience with large company’s projects. In his portfolio there are companys like Carlsberg Company, Skol, Brahma, Tam, Universo Online and Fundação Roberto Marinho. Considering the demand of the project we can count with a wide range of other professionals: PhDs in Human-Machine interface, Cognitive Psychology and even in Anthropology. All the staff have large experience creating interfaces for content management systems We all work under the same Interative Design Developing Process. Staff

5 Design | Staff | Process | Clients | Cases The Interactive Design Developing Process consists in a adaptation of RUP – Rational Unified Process, divided in a series of Micro Cycles. This Micro Cycles are formed by Cycles of –Catching Requirements –Prototype Production –Prototype Aprovement This Micro Cycles are part of a bigger Workflow, all this process is documented on the Extranet Website of the project: 1.Administrative Set-up 2.Discovery 3.Planning 4.Wireframes 5.Production 6.Success Measurement How we work

6 Design | Staff | Process | Clients | Cases Identify and meet with key stakeholders Plan communication system Plan authority matrix Set-up project applications and documents 1. Administrative Set-up

7 Design | Staff | Process | Clients | Cases Background research Heuristic evaluation of existing site Competitive analysis (benchmarking) User research Analyze and present user and task data Content assessment Technology assessment Preliminary IA analysis and design Consult on content migration 2. Discovery

8 Design | Staff | Process | Clients | Cases Information architecture: Strategy report Consult on success metrics Contribute to Creative Brief Content Requirements Technical Specifications Functional Specifications Content Inventory Content Models Content Classification (taxonomy) 3. Planning

9 Design | Staff | Process | Clients | Cases Proposal of graphic design Functionality and key user paths Navigation: global, local, contextual, supplemental Revise IA, wireframes as required 4. Wireframes

10 Design | Staff | Process | Clients | Cases Prodution of templates Consult on IA, UI Development of Style Guide Consult on search engine optimization 5. Production

11 Design | Staff | Process | Clients | Cases follow-up usability tests 6. Success Measurement

12 Design | Staff | Process | Clients | Cases Clients

13 Design | Staff | Process | Clients | Cases ArqBR www.arqbr.com.br Cases

14 Design | Staff | Process | Clients | Cases Wide www.wide.org.br Cases

15 Design | Staff | Process | Clients | Cases Alberto Cavalcanti www.albertocavalcanti.com.br Cases


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