1. Problem to Solve Which customer segment are you creating value for? What customer pain/problem do you address? What gain do you create for customers? Week #2 EL name (Entrepreneur Lead) AL name (Academic Lead) Mentor name (Mentor) Insert picture Team # Interviews Completed This Week: [insert number] Total Interviews Completed: [insert number]

2. Lessons Learned Team # Lessons Learned: Look at your interviews over the past 6 weeks in aggregate. What have you learned about your customer segment? What key features do your customers have in common? What did your customers tell you about their problems? Have you been able to confirm any specific value proposition hypotheses? Include a direct customer quote if it is illustrative of what you learned. Iterate: What are you going to do during your last week in I-Corps? What do you still need to learn? What loose ends need tied up?

3. Market Research Team # What did you learn about your market and its features? Define your TAM, SAM and target market by name. What is the approximate customer base or value of your TAM, SAM and target market? Are there any other features, like competitors, growth rate, or maturity that are of interest? Feel free to insert charts, graphs or tables that you found useful.

4. Business Model Canvas Revise to reflect what you learned this week: What customer need are we satisfying or what customer problem are we solving? What value to we deliver to the customer? Why will the customer choose our product/ technology over others? Team # Revise to reflect what you learned: Who does our technology create value for? What traits do they have in common? Have you found any customer segments that will not buy?