1. POPULAR CULTURE
CHAPTER 27, SECTION 3

2. THE ERA OF MASS MEDIA Mass Media: Define: Television becomes powerful
The means of communication that reach large audiences
Examples?
Television becomes powerful
Why?
Novelty of televisions & TV shows
F.C.C. expands licenses granted to new TV stations
Define: “F.C.C.”
Affordability of TV sets
Popularity of TV shows; Examples:
I Love Lucy
Ozzie and Harriet
Father Knows Best
1952 – 56: “The Golden Age of Television”

3. THE ERA OF MASS MEDIA (CONT’D.)
RADIO & MOVIES
Post-War prediction: Movies and Radio would disappear due to TV popularity
Reality: It didn’t happen
Why Not?
Both forms of entertainment were still popular w/many people
Both forms of entertainment made adjustments to their operations that allowed them to survive
Examples?
Radio:
Radio didn’t try to compete w/TV for nation-wide audiences
Radio stations start to focus on local news, shows, etc.
Movies:
Movies take advantage of weaknesses in TV images
Movies could use color, large size & “stereophonic” sound; TVs couldn’t
Famous movies:
Ben-Hur
North by Northwest
Famous movie personalities/actors/directors:
Alfred Hitchcock
James Dean
Cary Garnt

4. BIRTH OF A COUNTERCULTURE
The “Beat” Movement
When? Mid-late 50’s
Where?
San Francisco
New York (Greenwich Village)
Los Angeles
Why those areas?
Did What?
Attempted to express views, philosophy in a more non-conformist way
Wanted to reach a “higher consciousness” through non-Western religious ideas, unconventional music & drugs
“Coffeehouses”: Where Beat followers, called Beatniks, would gather to recite poetry, play music, etc.
Pros?*
Cons?*
See bottom, p. 815

5. BEATNIK GROUP

6. JACK KEROUAC

7. ARE YOU
KIDDING ME?

8. ROCK AND ROLL
Origins:
African-American rhythm & blues (R&B)
Some “Rockabilly” influence
Introduction of the electric guitar
“Rock ‘N Roll” : – Alan Freed, Cleveland, OH “DJ” (“disc jockey”)
Who?
Musicians:
Chuck Berry
Little Richard
Buddy Holly
Elvis Presley
TV Show Hosts:
Ed Sullivan
Dick Clark – American Bandstand

10. Rock & Roll Hall of Fame Museum Cleveland, Ohio

11. CHUCK
BERRY
AT UVa

12. ELVIS PRESLEY THE KING OF ROCK ‘N ROLL

13. DICK CLARK’S AMERICAN BANDSTAND

14. LITTLE RICHARD

15. WOLFMAN JACK, 1966