1. HOMEWORK Chapter 19 Section 3 Pages 652- 657 Main Ideas A – E
SkillBuilders:
Page 653 #1 – 2
Page 656 #1 – 2
Chapter 19
Section 4
Read Pages
Main Idea Questions A – C
SkillBuilder: Page 661 #1 – 2

2. Opening Assignment: Turn in your homework to the front folder.
Have you ever heard music called “The Oldies”?
What did you think of this style of music?
If you think you haven’t it was playing as you came into class.

3. Essential Learning Goal:
The Post World War II Boom (1946 – 1963)
The economic boom and social transformation of post–World War II America helped shape the next 60 years of American culture and economics.
Learning Targets:
I can identify; elements of pop culture, the FCC, the growth of television, the Beat Movement, White Flight, and their impact on American society.

4. SECTION 3: POPULAR CULTURE
A new era of mass media led by television emerged in the 1950s
In 1948, only 9% of homes had T.V
In 1950, 55% of homes had T.V.
By 1960, 90% of American homes had T.V.

5. THE GOLDEN AGE OF TELEVISION
The 1950s was known as the “Golden Age of Television”
Comedies were the main attraction as Milton Berle, Lucille Ball and Desi Arnaz were very popular
Desi Arnaz and Lucille Ball starred in I Love Lucy

6. The Federal Communications Commission (FCC)
The Federal Communications Commission gave permission for 500 new television stations to be created by 1956.
The FCC, a federal government agency, regulates and licenses television, telephone, telegraph, radio, and other communications beginning in the 20th Century.

7. TELEVISION EXPERIMENTS WITH VARIOUS FORMATS
Television innovations like on-the-scene-news reporting, interviews, westerns and sporting events offered the viewer a variety of shows
Kids’ shows like The Howdy Doody Show and The Mickey Mouse Club were extremely popular

8. TV ADS, TV GUIDES AND TV DINNERS EXPAND
TV advertising soared from $170 million in 1950 to nearly $2 billion in 1960
TV Guide magazine quickly became the best selling magazine
Frozen TV dinners were introduced in 1954 – these complete ready-to-heat meals on disposable aluminum trays made it easy for people to eat without missing their favorite shows

9. A SUBCULTURE EMERGES
Although mass media and television were wildly popular in the 1950s, dissenting voices emerged
The “Beat Movement” in literature and rock n’ roll clashed with tidy suburban views of life

10. BEATNIKS FOLLOW THEIR OWN PATH
Centered in San Francisco, L.A. and New York’s Greenwich Village, the Beat Movement expressed social nonconformity
Followers, called “beatniks”, tended to shun work and sought understanding through Zen Buddhism, music, and sometimes drugs
Beatniks often performed poetry or music in coffeehouses or bars

11. MUSIC IN THE 1950s
Musicians in the 1950s added electronic instruments to traditional blues music, creating rhythm and blues
Cleveland DJ Alan Freed was the first to play this music in 1951– he called it “rock and roll”
FREED

12. ROCK N’ ROLL
In the early and mid-fifties, Richard Penniman, Chuck Berry, Bill Haley and the Comets, and especially Elvis Presley brought rock and roll to the forefront
The driving rhythm and lyrics featuring love, cars, and problems of being young captivated teenagers across the country

13. THE KING OF ROCK AND ROLL
Presley’s rebellious style captured young audiences
Girls screamed and fainted, and boys tried to imitate him

14. SECTION 4: THE OTHER AMERICA
In 1962, nearly one out of every four Americans was living below the poverty level
Most of these poor were the elderly, single women and their children, and/or minorities

15. WHITE FLIGHT
In the 1950s, millions of middle-class white Americans left the cities for the suburbs
At the same time millions of rural poor African Americans migrated to the cities
The so-called “White Flight” drained cities of valuable resources, money and taxes

16. Urban Renewal
The Department of Housing and Urban Development sprang out of this idea to aid and improve conditions in the inner city.
The proposal to provide “ a decent home and suitable living environment for every American family” involved tearing down rundown neighborhoods and building low-income housing in their place.

17. Discussion In a group of three discuss the topic of “white flight”.
Consider how segregation by choice (De Facto Segregation) affects our communities.
Have one group member write all members names on a piece of paper.
Write the majority opinion of your group as it pertains to “white flight” is it good or bad, does it have an affect on your community?
How can the problems created by White Flight be addressed by our communities?