1. Culture

2. Culture  As we go through each decade we will discuss three different parts of their culture  Popular fads  Entertainment  “The American Dream”

3. The 1950s  Truman and Eisenhower’s domestic policies allowed for an “economy of abundance”  GI Bill  More goods and services were being produced than ever before  Income increased  Home ownership increased  White collar jobs increased

4. The 1950s  With increased money came increased spending  People now had a desire to buy the “luxury” items  Advertising became an extremely important and influential position  Suburban Life became more popular  Levittown

5. The 1950’s family  hanges also caused a change in the “typical 50s family”  All these changes also caused a change in the “typical 50s family”  Baby Boom  1945-1961- 65 million babies were born  Women  The role of “homemaker” was more emphasized The role of “homemaker” was more emphasized The role of “homemaker” was more emphasized  Despite this, more women were working in the 50s   Had to support luxurious lifestyles

6. Technological Breakthroughs   Transistors made small radios and calculators possible.   The earliest computers built.   ENIAC and UNIVAC   Medical advances   Polio vaccine   Salk, Sabin   Television

7. 50s Culture  New technological advances also came through in the entertainment industry  Television  One in most houses- 80%  News  Reached everyone  Programs  Entertained everyone  The Lone Ranger, Dragnet, Ed Sullivan, Quiz Show The Lone Ranger The Lone Ranger

8. 1950s Culture  Hollywood adjusts to the TV Boom  After a drop in viewers, they adapted  Bigger screens  Produced TV shows  Sold movie rights to TV  TV and movies portrayed the ideals of the time  No lead roles for African Americans  Showed the “typical” family life

9. 1950s Culture  Not everyone followed main stream culture  Rock n’ Roll  Stemmed from African American rhythm and blues songs  Very popular among teens  Elvis Presley, Chuck Berry, Buddy Holly Elvis Presley Elvis Presley  Adults did not like this music  Generation gap

10. 1950s Culture  The Beat Movement  Artists who were “beat” down from society  Wrote about conformity and emptiness of popular culture  Alan Ginsberg, Jack Kerouac  African Americans  Found an outlet again through entertainment  Musicians Chuck Berry, Little Richard, and Ray Charles Little RichardLittle Richard  Gained notoriety and respect among white society

11. Assignment  Create a travel Brochure for the 1950s  Highlight all the areas that would make people want to live in the 50s  Technology, higher wages, better family life, etc.  Brochure must include  5 pieces of information about the 50s  5 pictures with color