1. SOCIAL MEDIA SECRETS with expert, Mike Magolnick © Magolnick 2012. Reproduction prohibited.

2. Mike Magolnick, Ph.D.  Recognized Direct Selling Industry Executive  Bestselling Author / Public Speaker / Trainer on Social, Digital & Mobile Media  30 million + social contacts Twitter @magolnick Facebook / magolnick LinkedIn / magolnick Pinterest / magolnick YouTube / mmagolnick © Magolnick 2012. Reproduction prohibited.

3. WEEK 1 – INTRO TO SOCIAL  Social Media History  The Evolution of Communication  Top Social Media Sites  Social Media for Business  Secrets to Social Success  First Steps  What NOT To Do  What TO Do  Next Steps © Magolnick 2012. Reproduction prohibited.

4. Social Media History 1990s: AOL, Geocities and Classmates.com launch 1996: ICQ 1999-2000: Pandora, Friends Reunited, Livejournal 2002: Friendster 2003: LinkedIn, MySpace, Hi5, Delicious 2004: Facebook, Flickr, Digg, Orkut, Vimeo 2005: YouTube, Ning, reddit 2006: Twitter 2007: Tumblr, FriendFeed, Gowalla 2009: Foursquare, Vevo 2010: Instagram 2011: Pinterest © Magolnick 2012. Reproduction prohibited.

5. The Evolution of Communication © Magolnick 2012. Reproduction prohibited.

6. Top Social Media Sites  Facebook: 900 million users  Twitter: 500 million users  LinkedIn: 200 million users  Pinterest: 70 million users © Magolnick 2012. Reproduction prohibited.

7. Social Media for Business  Smart, progressive companies  Marketing and communication  Provides immediate information  Helps with branding  Control the public perception of your business  Build relationships © Magolnick 2012. Reproduction prohibited.

8. Secrets to Social Success 900 million users Simple signup Emotional, not commercial Learn about people Build friendships CAN be a big time waster © Magolnick 2012. Reproduction prohibited.

9. AMATEURS Share too much information Controversial comments/posts Post whatever comes to mind Put up too many business posts Posting non-relevant content PROFESSIONALS Share engaging information Stay neutral Post nuggets Even mix of business/personal Content relevant to friends © Magolnick 2012. Reproduction prohibited.

10. First Steps Set up accounts with Facebook, Twitter, and Pinterest Start with Facebook as your foundation Get the accounts with Twitter, LinkedIn and Pinterest opened and stay tuned for detailed instruction on how to use them in the upcoming trainings Consistent pictures and biography info WHAT NOT TO DO © Magolnick 2012. Reproduction prohibited.

11. WHAT NOT TO DO DO NOT include your home address or detailed personal information such as when you will be away from home DO NOT post or participate in controversial conversations DO NOT start posting things about your business haphazardly – remember that you also represent FVN and we want you to be successful so we will give you tools DO NOT post things on other people’s pages without their permission DO NOT get overwhelmed – we are here to help you! WHAT TO DO © Magolnick 2012. Reproduction prohibited.

12. WHAT TO DO Find friends and connect with people you know Add posts about what you are doing Add tasteful pictures Add funny and witty comments Add nice comments on other people’s posts Wish people a Happy Birthday every day WHATS NEXT © Magolnick 2012. Reproduction prohibited.

13. WHAT’S NEXT… WEEK 2  How to use the key social sites  Facebook  Twitter  LinkedIn  Pinterest  Blog  Tweeting/re-tweeting, pin boards, personal and professional profiles  Connecting to other people  Establishing new relationships © Magolnick 2012. Reproduction prohibited.

14. SOCIAL MEDIA SECRETS - WEEK 2 with expert, Mike Magolnick © Magolnick 2012. Reproduction prohibited.

15. WEEK 2 – GETTING STARTED  Facebook  Twitter  LinkedIn  Pinterest  Blog  Personal and professional profiles  Connecting to other people  Establishing new relationships © Magolnick 2012. Reproduction prohibited.

16. Facebook 1 Billion users “Emotional” social network Personal vs Business Halloween pics or Resume? How often to post What NOT to post Adding / Managing Friends Groups © Magolnick 2012. Reproduction prohibited.

17. Twitter 500 million users Micro-blog Follow / Follow-back rules Top 5 Search Engine How often to post What NOT to post Adding / Managing Friends & Followers Lists and Topics © Magolnick 2012. Reproduction prohibited.

18. Twitter Anatomy of a Tweet Tagging a topic with Hashtags Tagging a person with @ Direct Messaging Promoting your business using the #Hashtag Lead generation Increasing your follower-base Why Twitter is extremely important © Magolnick 2012. Reproduction prohibited.

19. LinkedIn 200 million users Professional social network Maximizing LinkedIn’s features for: Brand management Lead generation SEO Optimizing your profile Adding and communicating with contacts © Magolnick 2012. Reproduction prohibited.

20. Pinterest Fastest growing social network Cross-over between emotional and commercial Why it started and what it is today How to pin, repin, like and comment © Magolnick 2012. Reproduction prohibited.

21. Pinterest Adding / Managing Friends Follow – Follow back strategy Using Pinterest to generate leads and sales © Magolnick 2012. Reproduction prohibited.

22. Blog Wordpress vs Blogger vs Tumblr Foundation for all social activity Connecting everything through blog How often do you post Effective tagging Cross promotion of posts SEO advantages © Magolnick 2012. Reproduction prohibited.

23. Personal vs Professional Social media can be both personal AND professional © Magolnick 2012. Reproduction prohibited.

24. Personal vs Professional Understanding WHY you use a particular site and what you want from it How to differentiate what you post on what sites to get the best possible result © Magolnick 2012. Reproduction prohibited.

25. Connections “Cold call” vs referral Friend of a friend etiquette What you can and cannot say to someone on social media Effectively building your followers and fans © Magolnick 2012. Reproduction prohibited.

26. Relationships Understanding needs and wants Build relationships by addressing what people like and dislike © Magolnick 2012. Reproduction prohibited.

27. Relationships Commenting on and liking posts Offering solutions to challenges helps build new relationships and drive possible business leads © Magolnick 2012. Reproduction prohibited.

28. WHAT’S NEXT… WEEK 3  Using Social Media Effectively  Connecting Social Profiles  Messages  Social Games  Applications  How to Get Leads © Magolnick 2012. Reproduction prohibited.

29. SOCIAL MEDIA SECRETS - WEEK 3 with expert, Mike Magolnick © Magolnick 2012. Reproduction prohibited.

30. WEEK 3 – USING SOCIAL  Using Social Media Effectively  Connecting Social Profiles  Messages  Social Games  Applications  How to Get Leads © Magolnick 2012. Reproduction prohibited.

31. Connecting Social Profiles Facebook.com/Twitter Twitter posts to personal FB page FB fan page posts to Twitter Add all profiles to blog Post from LinkedIn to Twitter Social management tools © Magolnick 2012. Reproduction prohibited.

32. Messages What to say and how often Inspirational quotes Bible verses/Proverbs Business one-liners Personal Facebook vs Twitter vs LinkedIn Identify your goal Types of messaging on each © Magolnick 2012. Reproduction prohibited.

33. Social Games Time allocation Real money / fake crops Acceptance of friends Constant invitations © Magolnick 2012. Reproduction prohibited.

34. Lead Generation Building relationships Understanding Likes, Dislikes, Challenges Join groups Get involved in conversations Send direct messages addressing something real Facebook/Twitter/LinkedIn Ads LinkedIn Question/Answer feature Contests DO NOT try to sell through social media © Magolnick 2012. Reproduction prohibited.

35. Representing Use the product/service Share personal success stories Just share, don’t sell Put things out there that you WANT people to know Understand that you represent a larger brand so make sure you stay in compliance © Magolnick 2012. Reproduction prohibited.

36. WHAT’S NEXT… WEEK 4  Recap and Immediate Takeaways (Action Points)  Social Media is Interactive  Q&A © Magolnick 2012. Reproduction prohibited.

37. SOCIAL MEDIA SECRETS – WEEK 4 with expert, Mike Magolnick © Magolnick 2012. Reproduction prohibited.

38. WEEK 4 – RECAP  Recap and Immediate Takeaways (Action Points)  Social is Interactive  Q&A © Magolnick 2012. Reproduction prohibited.

39. Recap & Immediate Takeaways Overview of weeks 2 & 3 5 things you can do today to make an immediate impact: Optimize your profiles Connect Facebook & Twitter Create a post category schedule Join a group on Facebook and LinkedIn Like and comment on several friends’ posts © Magolnick 2012. Reproduction prohibited.

40. Social Media is Interactive You cannot sell anything through social media You build relationships Understand what someone likes Understand what someone dislikes Understand challenges people have Address challenges, likes and dislikes by providing a solution in a success story format Just like with offline relationships, you need to interact with people on THEIR level to build the relationship © Magolnick 2012. Reproduction prohibited.

41. Q&A To be filled in © Magolnick 2012. Reproduction prohibited.