1. Division of Applied Social Sciences Community Survey Research Class 2013 Contact: Professor David O’Brien – obriendj@missouri.edu

2. Presented by: Jessi Gordon, Nancy Holloway Greg Morrow and See Yang

3. 54 200

4. Does the survey sample accurately represent the population? American Community Survey (OSEDA) —5 year average —2007 to 2011 Compared gender, age, education, and income

9. Census MO Census 65010 Survey Data 65010 Census 65039 Survey Data 65039 Median family income $47,202$58,176 $60,000 to $89,999$67,103 $60,000 to $89,999 Mean family income $62,979$65,206$76,269$74,691$77,159

10. Trends between survey respondents and the surrounding population: –Gender: slightly higher percentage females –Income: higher mean income –Age: skewed to older individuals –Education: higher percentage with graduate degrees

11. Presented by Stephanie Link, Fridah Mubichi, Lisa Newton, Susan Webb

12. A group and/or location with shared values, goals and/or habits among its members. Community identity is therefore subject to: —Social organizations & institutions —Economic organizations & institutions —Political institutions, affiliations & law

13. Average residency duration is 17 years 69% are married 26% are retired 57% are female 51% have a bachelors degree or higher 88% own their home 38% have children under the age of 18

21. Respondents identified family, friends & school as their strongest social connections Community safety was ranked most important aspect of community Shared community activities – church and community events - were ranked least important

22. Presented by: Allie Grotts, Mandy Sims, Marilynn King and Mark Porth

23. Two Part question: Please Select Never, Once in a while, Most of the time or Always – to best describes how often you use the following Ashland services. And If you select “Never” or “Once in a while”, for any item please indicate where you usually go for service.

25. Where else?

28. Please Select Quality of Product/Service, Convenience, Price – to best describe what is most important when making purchasing decisions.

29. Restaurants

30. Grocery

33. QUALITYPRICE

34. CategoryFrequencyPercent Community Garden102.8 CSA51.4 Convenience Store4412.1 FM: Ashland12634.7 FM: Columbia4813.2 FM: Jeff City133.6 Food Pantry62.3 Grocery store35196.7 Local producer4111.3 Church164.4 Restaurants21860.1 Roadside349.4 U-pick164.4

40. Residents are largely seeking services in Columbia Convenience is a large factor determining consumption choices –But what is convenient? Ashland? Columbia? Residents believe they can make a difference in their community with their purchasing dollars City Limit Residents would participate in curbside recycling

41. Presented by: Gary Glass, Lucas Lopez, Lindsey Saunders, Maria Rodriguez- Alcala and Andrew Vanengelenhoven

42. * Two variables with same percentages were bundled Community Family Education Gender Income Econ Inactive

43. Attached to Ashland as a community. Family matters. Are highly educated. Slightly more females responded. High HH earnings (>$60k) Economically active population.

45. Note: OLS used to test 7 predictors (2 dummy variables created) (only those significant are depicted in table). All three depicted in table tested significant at.05 level.

47. Note: Regressions were run for 7 predictors (only those tested significant depicted). 1.People with children’s mean = 2.88; People with no children’s mean = 3.44; N=155 at.038 level. 2.Women’s mean = 3.70 ; Men’s mean = 2.82; N=140 at.041 level. 3.People >65’s mean = 3.59; People 35-44 yrs’ mean = 2.86; N=140 at.002 level. 4.Income $90k’s mean = 3.23; N=142 at.021 level. 5.People >65’s mean = 3.80; People 18-34 yrs’ mean = 3.31; N=142 at.063 level. 6.Income $90k’s mean = 3.06; N=140 at.076 level. 7.People >65’s mean = 3.66; People 34-44 yrs’ mean = 3.06; N=140 at.089 level. 8.Income $90k’s mean = 3.13; N=143 at.060 level. 9.Income $90k’s mean = 2.66; N=141 at.002 level. 10.Income $90k’s mean = 3.23; N=142 at.021 level.

48. Note: Percentages are rounded so may not add to exact total. *Includes those that "somewhat support" and "strongly support.” **Includes those that "strongly oppose" and "oppose."

49. Note: Pearson correlation used for all except #2 for which two independent samples t-test was used; 10 predictors were tested (only significant ones are depicted) 1.Two variables tested significant: Sense of community is important (p<.01) and Shopping choices can change my community (p<.05). For both N=195. 2.Females mean = 3.54 and Males mean = 3.07 for values 1 through 5. N=196 and p<.05. 3.Only one variable tested significant: Sense of community is important (p<.01;with N=195). 4.N=179; p<.01. 5.Two variables tested significant: Sense of community is important and Shopping choices can change my community. For both N=196 and p<.05. 6.Two variables tested significant: Sense of community is important (p<.05) and Shopping choices can change my community (p<.01). For both N=195.

50. Lower income respondents show a higher interest in sidewalk improvement, landscaping and parking (based on ANOVA with p<.05).

51. We analyzed respondents from within the city limits. Respondents generally agree the city needs more revenue to maintain or improve services, but are unwilling to pay for it. However, when asked about specific services, there is support for paying taxes for street maintenance, parks & rec, storm water, and police, particularly among women, lower-income groups and older people. Respondents in general support funding commercial development. They are particularly interested in downtown development, but don’t want to invest around the airport. – Downtown focus is on: improve roads, sidewalks & parking.