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Strategic Direction Women's Career Tops-Sidra Saiyed Spring 2012 Key Initiatives - For the 2012 season, Solid tops will represent approximately 58% of.

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Presentation on theme: "Strategic Direction Women's Career Tops-Sidra Saiyed Spring 2012 Key Initiatives - For the 2012 season, Solid tops will represent approximately 58% of."— Presentation transcript:

1 Strategic Direction Women's Career Tops-Sidra Saiyed Spring 2012 Key Initiatives - For the 2012 season, Solid tops will represent approximately 58% of the department, printed tops 22%, and button-front tops 20%. - Each class is projecting at least an 80% sell- thru for the season - 8 out of the 6 total skus will go down to all 900 stores and all skus will go down to at least 690 stores -Printed tops are a new business for this department so sales will be analyzed at the end of season to decide of they will continue into next season. Pricing Description# of SkusReg Solid Career tops2$10.00 1$10.20 Printed Career tops1$11.90 1$13.00 Button-front Career tops1$13.00 1$11.75 Sku / Choice Count 2012 Sku% to TotalChoice% to Total Solid Tops342.9%952.9% Printed Top228.6%423.5% Button-Front Tops228.6%423.5% Total7100.0%17100.0%

2 SPRING 2012 PLAN SkuSku Description # Colors OR Sizes Store Count Unit Cost Unit RetailMU% Total Receipt Units Total Receipt Cost $ Total Receipt Retail $ Proj Sales Units Proj Sales $ Proj ST% % Sales $ to Class % Rcpt $ to Class % Sales $ to Dept % Rcpt Units to Dept 1400Solid Crewneck3900$10.00$39.9974.99%65,350$653,500$2,613,34753,587$2,142,94482%35% 20% 1500Solid V-Neck3900$10.00$35.9972.21%74,020$740,200$2,663,98062,917$2,264,38385%37%36%21% 1600Solid Bateau Neck3900$10.20$35.9971.66%59,700$608,940$2,148,60349,551$1,783,34083%29% 17% Class: Solid Career tops 73%199,070$2,002,640$7,425,929166,055$6,190,66783%100% 58% Spring 2012 Plan72%200,000$2,000,000$7,198,000160,0005,758,40080% SPRING 2012 PLAN SkuSku Description # Colors OR Sizes Store Count Unit Cost Unit RetailMU% Total Receipt Units Total Receipt Cost $ Total Receipt Retail $ Proj Sales Units Proj Sales $ Proj ST% % Sales $ to Class % Rcpt $ to Class % Sales $ to Dept % Rcpt Units to Dept 2400Floral2900$11.90$45.9974.12%27,170$323,323$1,249,54822,551$1,037,12583%44%45%10%49% 2500Stripes2900$13.00$46.9973.91%32,450$421,850$1,524,82627,583$1,296,10285%56%55%12%59% Class: Printed Career tops 73%59,620$745,173$2,774,37450,134$2,333,22784%100% 22% Spring 2012 Plan72%60,000$750,000$2,700,00048,000$2,112,00080% SPRING 2012 PLAN SkuSku Description # Colors OR Sizes Store Count Unit Cost Unit RetailMU% Total Receipt Units Total Receipt Cost $ Total Receipt Retail $ Proj Sales Units Proj Sales $ Proj ST% % Sales $ to Class % Rcpt $ to Class % Sales $ to Dept % Rcpt Units to Dept 3400 Mid length Button up2900$13.00$49.9973.99%28,710$373,230$1,435,212.924,691$1,234,28386%57%56%12%11% 3300 Long Sleeve Button up2900$11.75$45.9968.49%24,530$288,228$1,128,134.720,605$947,63384%43%44%9% Class: Button-front Career tops 74%53,240$661,458$2,563,347.645,296$2,181,91685%100% 20% Spring 2012 Plan73%50,000$625,000$2,300,00040,000$1,840,00080% Total Career Tops 73.3%311,930$3,409,271$12,763,651261,484$10,705,81083.8% 100% Spring 2012 Plan72.3%310,000$3,375,000$12,198,000248,000$9,710,40080.0% Assortment Plan MDSE 4510 Buyer:Sidra Saiyed Department:Women's Career Tops Season:Spring 2012 Stores # of store in each tier Running store count Tier 1 stores:100 Tier 2 stores:240340 Tier 3 stores:250690 Tier 4 stores:210900(Total stores)

3 Order Sheet Store Tier 1234Total Stores Store Count 100240350210900 Cumulative Store Count 100340690900 TOTAL UNIT ORDER 311,930 # OF PACKS PER STORE IN EA TIER SkuDescriptionCOLORSSIZESSIZE BREAKDOWN PACK SIZESTORE COUNTTIER 1TIER 2TIER 3TIER 4TOTAL 1400SOLID CREWNECK CAREER TOPSBLACK CREWNECKXS-S-M-L-XL2-3-3-2-212900442127,240 WHITE CREWNECKXS-S-M-L-XL2-3-3-2-212900441123,040 GRAY CREWNECKXS-S-M-L-XL2-3-3-2-11169033115,070 0 0 0 Total Unit Order11 4265,350 Excel Assignment #6 Buyer :Sidra Saiyed Department:Women's Career Tops Season :Spring 2012 # OF PACKS PER STORE IN EA TIER Sku DescriptionCOLORSSIZESSIZE BREAKDOWNPACK SIZESTORE COUNTTIER 1TIER 2TIER 3TIER 4TOTAL 2400 PRINTED CAREER TOPSBLACKS-M-L-XL2-3-3-311900321114,740 REDS-M-L-XL2-3-3-31169032112,430 0 0 0 Total Unit Order642127,170 # OF PACKS PER STORE IN EA TIER SkuDescriptionCOLORSSIZESSIZE BREAKDOWNPACK SIZESTORE COUNTTIER 1TIER 2TIER 3TIER 4TOTAL 1500SOLID V-NECK CAREER TOPSBLACKXS-S-M-L-XL2-3-3-2-212900542128,440 WHITEXS-S-M-L-XL2-3-3-2-212900532125,560 GRAYXS-S-M-L-XL2-3-3-2-11169043220,020 0 0 0 Total Unit Order14106274,020 # OF PACKS PER STORE IN EA TIER SkuDescriptionCOLORSSIZESSIZE BREAKDOWNPACK SIZESTORE COUNTTIER 1TIER 2TIER 3TIER 4TOTAL 1600SOLID BATEAU NECK CAEER TOPSBLACKXS-S-M-L-XL2-3-3-2-212900442127,240 WHITEXS-S-M-L-XL2-3-3-2-212900431120,160 GRAYXS-S-M-L-XL1-3-3-2-11069042112,300 0 0 0 Total Unit Order1294259,700

4 # OF PACKS PER STORE IN EA TIER SkuDescriptionCOLORSSIZESSIZE BREAKDOWNPACK SIZESTORE COUNTTIER 1TIER 2TIER 3TIER 4TOTAL 3400BUTTON-FRONT MID LENGTH SLEEVEBLACKXS-S-M-L-XL1-2-3-3-211900331117,380 WHITEXS-S-M-L-XL1-2-3-3-21169022111,330 0 0 0 0 Total Unit Order552128,710 # OF PACKS PER STORE IN EA TIER SkuDescriptionCOLORSSIZESSIZE BREAKDOWNPACK SIZESTORE COUNTTIER 1TIER 2TIER 3TIER 4TOTAL 2500PRINTED STRIPED CAREER TOPSBLUES-M-L-XL 1190033115,070 BLACKS-M-L-XL 1169042217,380 0 0 0 0 Total Unit Order753032,450 # OF PACKS PER STORE IN EA TIER SkuDescriptionCOLORSSIZESSIZE BREAKDOWNPACK SIZESTORE COUNTTIER 1TIER 2TIER 3TIER 4TOTAL 3300BUTTON-FRONT LONG SLEEVEBLACKXS-S-M-L-XL1-2-3-3-211900321114,740 GRAYXS-S-M-L-XL1-2-3-3-2116903119,790 0 0 0 0 Total Unit Order632124,530


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