1. { American Eagle Application Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek

2. SURVEY RESEARCH Adobe 2013 Retail Apps & Buying Habits (511 smartphone shoppers) Google 2013 Mobile In-Store Shopping Survey (1507 smartphone shoppers) AE Survey monkey (21 smartphone users) Influenced by friends. (social media) Use phone in-store for help. (location) Favor buying Style Mixer outfits. (added feature) Value money saving offers on app. (emphasize deals) 95% Like the idea of a pick-up in store option

4. Scenarios

5. Pick up in-store option Axure Prototype Users can make purchases on app and pick them up at a store 95% we surveyed favored having this option available Save on shipping costs Give users mobility on when and where they can receive purchases

6.  After opening the app, Jenny begins shopping  She clicks on the “Women” section, and locates, “tops”.  She then find the shirt and adds it to her bag and continues to check out  Since, she already has an account and is in a hurry, Jenny decides to purchase the top. Instead of shipping it to home, she chose the option to “Pick Up-In-Store” Scenario 1

12.  Our survey results indicated that 81% of like the idea of buying outfits made in the Style Mixer.  87% of those surveyed indicated that they would like social media to be incorporated into the app.  67% of those surveyed said that they would like the app to feature coupons and special savings.  Many said in comments that they would like to see savings done through the use of Instagram Style Mixer & Instagram

13.  Sally is using the Style Mixer  She finds a shirt and jeans that she likes, so she chooses them for her outfit  She then finds a pair of boots and a scarf that complements her shirt and jeans, so she adds them to her outfit  After completing her outfit, she shares it on Instagram to enter the #Sweaterweather contest Scenario 2

14. AE INSTAGRAM STYLE MIXER COMPETITION

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21. AE LOCATION PUSH NOTIFICATIONS

22. Receive notifications when you are close to an AE store Ping Mobile Location-Based Text Message Ads Get a Major Boon

23. Get a mystery coupon when you walk in. With the location services enabled, the app will automatically know when you enter an AE location

24.  We found that the Instagram contest idea was well-liked by many because it would provide customers with a chance to win extra deals and promotions.  We found that our app was easy to navigate through, and the design was simple, yet tasteful. FINAL RESULTS