1. Business Analysis: A Business Unit Perspective International Institute of Business Analysis January 18, 2012

2. Agenda Introduction Business Analysis Stages Business Analysis Techniques Questions 2

3. Who …am I? Customer Service Business Unit Non-technical Performance Measures Box vs. Service …are you? Centralized / Dispersed Business Unit E-business / IT Engineer Project Management Management 3

4. E-Business Operations General Counsel 1 3 2 Business Units Chairman, President & CEO Customer End Product / Service Life Cycle Value Stream Corporate Development Finance Human Resources Engineering & Technology 4 Organizational Alignment

5. Business Analysis Stages 5

6. Build relationships Internal consulting Understand the direction of our internal and external customers Support decision making with data and market analysis Identify trends for growth opportunities and industry shifts 6 Strategic Planning

7. Assess business needs to support road map Market Analysis and Trending Investigate context Compliance Integration Export, Regulatory, Tax, Legal Certifications – ISO, AS9100, OHSMS Forecast and Plan High level system impact assessment Case for change 7 Business Model & Policies

8. Documentation Lean Events System and team interaction Problem definition Challenge the status quo Ask questions Provide gap analysis, identify risks Engage cross functional teams Within and across business unit Develop and implement measures of success Ongoing monitoring and managing Scorecards and metrics 8 Process Definition & Design

9. Build detailed requirements with E-business Application development, administration, and support Non-infrastructure Proprietary tools Reporting solutions User education and training Testing and Validation Functionality Usability Implementation 9 Technical Systems

10. Business Analysis Techniques 10

11. Questions 11