1. WAFERMAKER CRISIS PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill

2. Problem  India pesticide gas leak  Wafermaker fire  Dangerous chemicals used on-site  Plant located next to Elementary School  Parents and community fearful

3. Situation Analysis  Good standing in community  Silicon wafer manufacturer  Company follows safety protocols  Many employees live in Oakleaf  Excessive media coverage  -Wafermaker Fire  -India gas leak

4. GOAL  For Wafermaker to be perceived as a safely operating plant.

5. Primary Focus  Parks Elementary School  PTO / Parents of Parks’ students  Community  Employees  Media  Government Agencies  Stockholders / Investors

6. Objective 1: Parks Elementary School  To communicate effectively and efficiently with the Parks Elementary school so they are equipped with accurate information regarding the Wafermaker plant's safety procedures.

7. Objective 1: Strategies  Strategy 1: Private School Meeting  Strategy 2: Public School Meeting  Strategy 3: Chip’s Video  Strategy 4: Chip’s Art Contest

8. Objective 2: PTO / Parks Elementary Parents  To diffuse negative emotion about Wafermaker’s use of chemicals to the parents so they believe Wafermaker is a safely operating plant.  Strategy: Luncheon with speech

9. Objective 3: Community  To demonstrate safety procedures to the community to alleviate concerns about the plant's impact on Oakleaf.  Strategy: Open plant tours

10. Objective 4: Employees  To inform employees about the consequences of the fire so they support Wafermaker's image of being a safely operating plant.  Strategies:  Company meetings  Complaint avenues

11. Objective 5: Media  To provide complete information to the media so they accurately report the facts regarding the Wafermaker plant.  Strategies:  Press Conference  Media kit

12. Objective 6: Government Agencies  To address the plant's use of chemicals to the various government agencies so they reduce anxiety related to the procedures used at Wafermaker.  Strategies:  City Hall Meeting  Media Kit

13. Objective 7: Stockholders/ Investors  To communicate that Wafermaker is not a high-risk investment to the company's stockholders so that they will maintain their current stock portfolio with the company.  Strategy:  Information packet

14. Thank you!