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Poster Composition (Aesthetics, techniques and layout) Combining text and images Introducing colour Overall composition K. Davis, School of Ocean and Earth.

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Presentation on theme: "Poster Composition (Aesthetics, techniques and layout) Combining text and images Introducing colour Overall composition K. Davis, School of Ocean and Earth."— Presentation transcript:

1 Poster Composition (Aesthetics, techniques and layout) Combining text and images Introducing colour Overall composition K. Davis, School of Ocean and Earth Science, NOCS SOES2007

2 Three Most Important Points Simplicity Structure Flow

3 Combining text and images Area constraints Check if space is portrait or landscape Aim of the poster Backdrop for a talk Permanent display Simplified version of scientific paper Structure of poster Non confusing

4 Combining text and images Use a balanced approach 30% text : 70% images Varies with objective Font point sizes and combinations Headings 100pt; Sub-headings 40pt; Text 18pt References 12-14pt Keep to one font e.g. Helvetica/Arial choose one that is easy to read avoid excessive bold, italics, underline

5 Combining text and images Heading and sub headings Keep main heading short / use total width Sub-heads help to emphasise text blocks Clear labelling of all images / figures Provide links with text (by colour, lines and location) Acknowledge/cite sources (if not yours) Include logos (if appropriate) For joint projects with others To acknowledge sponsors

6 Combining text and images Imported elements text photos (from digital camera or scanned) maps line drawings e.g. schematic figures tables graphs / plots images from web

7 There are 2 basic types of files: – vector graphics: e.g. postscript, windows metafile, HPGL infinite resolution, scales up smoothly produced by GMT, MATLAB, Illustrator, Corel Draw, Freehand, AutoCAD smaller files, smaller memory demands – bit-mapped graphics: e.g. gif, tiff, bmp, Jpeg (or any compression file) fixed resolution, grainy on magnification photos, web images, paint programs large memory requirements if big Combining text and images

8 A Vector vs Bitmap ? Vector graphicBit mapped Scanned photos need to be at least 300dpi for scaling up to A4 or larger The larger the magnification the more jagged the edges become Combining text and images

9 Introducing Colour Importance of colour Provides impact, draws immediate attention Highlighting key elements Linking items, e.g. images, plots or text Colour within text Draws attention to an important section

10 Colour in plots Use larger fonts/larger data points/thicker lines Scale up as much as possible Avoid clashes and over-use of colour Can become confusing & too fussy Attention span reduces Detracts from subject Introducing Colour

11 Overall Composition Continuity of text Obvious flow from 1 section to next Consider length of lines for readability Form should follow function Equal distances between elements Total layout becomes tidier & easier to look at Consider balance and symmetry

12 Uncluttered simplistic approach Uncluttered simplistic approach –Applies to any presentation Providing sufficient impact / Final review Providing sufficient impact / Final review – Solicit comments from colleagues – 1 Metre test – Test print at a small size to check ink colours match screen phosphors before you ‘go to press’ screen phosphors before you ‘go to press’ Overall Composition

13 http://www.noc.soton.ac.uk/soes/ information/internal SOES 2007 - Poster Session slides Web-site

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