1. What is InRiver PIM?
Robert Scholten
Estrix 1

2. Control your product information
enable the power of multi-channel publishing

3. PIM definition
PIM is a software product category and enterprise initiative for collecting, authoring, rationalizing, and publishing or syndicating product information across multiple internal systems and exposing it externally.
PIM includes tools for managing workflows, user permissions, and other controls to direct processes related to the product information. 
PIM typically takes product information from multiple internal systems and augments it with additional marketing and branding attributes that other enterprise applications like ERP systems don’t capture.

4. Testimonials
inRiver PiM has given us higher information quality and a more efficient product workflow. This have helped us reduce cost and given us a good opportunity and flexibility to expand our business In the future.
We would never been able to maintain so many websites with product information and use the same organisation without inRiver PIM!
New Wave Group
Haléns, mailorder company
Estrix has done a quick, fast and professional implementation at Bauwerk. Today we have reduced the lead times significant when publishing our product on the web. The system is user friendly which makes the organisation quick to adopt and work with the system. The lead time for publishing is much faster now and we are also sure that the information is correct which is a big benefit.
Manfred Lüthi Head of IT at Bauwerk Parkett AG.

5. What is product information?

6. What are Channels?

7. More channels… Catalogues Price Lists Product leaflets
Technical Documentation
Image Banks
Checkout System
Retail Computers
Mobile phones
….. 7

8. Demands for PIM e-Channel Frequency More Markets Multichanneling
New business,
M&A, brands, etc
Demands
e-Channel
Has exploded in recent years. Increasingly important channel for reaching the right audience with the right offer.
Frequency
Companies communicate more frequently with customers. Higher demands more production of marketing materials.
More Markets
Every company continues to expand geographically. The same products are saleable in many countries & regions.
Multichanneling
Success to process the customers more channels increases the loyalty and profitability of customers.
Product Lifecycle
Product life cycles are becoming shorter and shorter. The outcome is more products to handle per unit time.
Demanding Customers
Customers expect more and more information about the products they are considering buying / bought
Vadärdetdåföraffärsmässigafaktorersomleder till attföretagharettstörrebehovav PIM…

9. The Process

10. Product life cycle workflow
InDesign
CRM
Websites, e-com, portals, etc.
ERP
Excel
CRM
Photo
Text
Translations
Productsheet
In assortment
ERP
Excel
Out of assortment
A product
Feedback to prod. dev.
A possible product
PDM
PLM
PDM
PLM
Pre ERP
A sketch
Canvas
Illustrator
InDesign 10

11. Product Management ERP PIM PCM Channeling Publish Supply
ERP information:
Information needed to complete a transaction.
Weight
Size
Price
Channel specific:
Manage all aspects of the channeling :
Web layout
e-Commerce
InDesign layout
Publish
Supply
PIM Starts here..
Release
Enrich
Market related information:
Information needed to sell a product.
Sales arguments
Translations
Images
Product description
PCM starts here
Channel planning/Assortments:
Planning and grouping into the assortments to meet different requirements in different channels

12. Typical Marketing Process
Order
Create
Watch
Edit
Translate
Approve
Publish
Sourcing
Translator
Coordinator
Editor
Photographer
Product/Marketing Manager
Supplier

13. Information Layout Message
Productivity
Time to market
Status on campaign
New markets
Naming images
No meta-tagging
Relations product - image
Batch upload
Softer fabric
Sharper nails
Harder helmets
Which product is next
InDesign
Translate
New Product
Change images
New assortment
Campaign
Image quality
Tables
Heavy document
Assemble products
Plan catalogue layout
Information
Graphical Profile
Social engagement
Web 2.0
Interaction
Presentation
Web publishing System
Layout
e-Commerce System
Message
Transaction
Cross sell
New assortment
Segmentation
Offer/Campaign
Easy to find the right information
Not confusing – easier to make a decision to buy
Same message in all channels

14. The Solution

15. Standard scenario before PIM
Product development
Marketing
IMAGES
Suppliers
Sales
C:\My docs
ERP
FILE
SERVER
WCM

16. Photographer or Agency
PIM Suite overview
Manuals
Point-of-sale
Advertising
Print
Web
output
rules
metadata
workflow
Photographer or Agency
Product
Development
Marketing
Department
database
CRM
ERP
PLM
Continuous process 16

17. What does this mean?
PIM suite is an integrated part of your IT infrastructure
Integration between ERP, CRM and Exchange server is needed, to ensure future growth with the IT strategy
Solutions are generated modular, meaning that the PIM suite has an easy connection to all systems:
Web and e-com
Catalogue production (via inDesign)
PDF generating solutions (PDF lib, Pagemaker, etc)
ing services via CRM or Exchange, via for example PDF templates
Export and import (XML, XLS, etc)
In one sentense: PIM possibilites depends on the integration within the IT infrastructure and the needs of the organization. Each connection can be a modular system with their own input and output!

18. The Product as information carrier
The process
The product
offering
Produktenärinformationsbäraren? Varjekanalharolikaförutsättningar, olikainformationstypersom man villanv. Förattkunnaapliceraregelverksommöterupp mot respkanalbehöver vi brytanerprodinformation I småbeståndsdelar, Produktenäravgörandeinte plats (Kanal)

19. PIM suite – ControlRoom, to work on the information during the life cycle19

20. Clean & Lean Data model
Product
Item
Resource
File

21. Web based channels in one output
MSN,
Skype,
Cell phone
PIM
Content management
E-commerce
Image bank
Facebook,
Linkedin, etc 21

22. Print based channels in one output
3. to use in InDesign
2. to one repository
4. to save 90% in catalogue
production
PIM
1. from database

23. ERP integration, one point of entry
Product 1 in Movex
Hardcopy print
Product 1 in PIM (enrichment portal)
digital