1. ADAMANTIUM Project: WP6: Dissemination, Standardization and Business plan

2. WP 6: Dissemination, Standardisation and Business Plan WP6 Leader EHU Duration [M1-M30] Status Ongoing  D6.1-F Dissemination Report M30  D6.2 Report on Standardization M30  D6.3-F Report on Bussines Plan M27

3. WP6- Main results achieved so far ADAMANTIUM has performed significant dissemination activities during [M13-M24], including general audience dissemination (web, press, videos…), a considerable number of scientific publications in journals and conferences, participation and organization of workshops. ADAMANTIUM has advanced on Business Plan towards the exploitation of the project results. More specifically, indicative business cases have been defined, which could be possibly accommodated by project architecture. ADAMANTIUM partners have been involved in ETSI TISPAN, Open IPTV Forum, 3GPP-CT3 and DVB-MG standardization bodies in order to monitor their activity and propose ADAMANTIUM-related contributions.

4. WP6 Task 6.1 Dissemination

5. ADAMANTIUM Web Site http://ww.ict-adamantium.eu Mainly updated sections  News  Deliverables  Publications  Future Internet  Project Results

6. ADAMANTIUM Web Site Geographical sources of accesses during 8th quarter Total number of visits [M13-M24] = 9585 [M1-M12] = 4430 Total number of downloaded pages = 16336 Number of hits = 56760 Total downloaded traffic = 9.48 GBytes [M1-M12] = 2.41 GBytes 45% of page visits are either direct or from bookmarks

7. Press Release 1/4  La Vanguardia - Special Monograph on Technological Research and Innovation  La Vanguardia, 13 July 2009, page 11

8. Press Release 2/4  BOUSSIAS COMMUNICATIONS  netweek's NetFax  No 1943, September 2009, page 5

9. Press Release 3/4  Kathimerini' newspaper  I Kathimerini, 9 October 2009

10. Press Release 4/4  NetWeek magazine interview  Issue 229, 24 October 2009

11. channel www.youtube.com/ictadamantium

12. ADAMANTIUM Deliverables

13. Journal Papers  4 published papers  5 accepted papers  2 under-review papers Conference Papers  13 published papers  3 accepted papers  1 under-review paper Book Chapters  2 published chapters 8 citations so far (non self-citations) 8 collaborative works Publications: overview

14. Journals: Published Type-2 fuzzy logic control of PQoS driven adaptive VoIP scheme Emmanuel Jammeh (UOP), Is-Haka Mkwawa (UOP), Lingfen Sun (UOP) and Emmanuel Ifeachor (UOP) IET Electronics Letters, 46 (2), pp.137-138, January 2010 JCR Impact Factor: 1.140 / 5-Year Impact Factor: 1.152 A framework for end-to-end video quality prediction of MPEG video Harilaos Koumaras (DEM), C.-H. Lin, C.-K. Shieh, Anastasios Kourtis (DEM) Journal of Visual Communication and Image Representation, Elsevier, 21 (2), pp. 139-154, February. 2010 JCR Impact Factor: 1.342 / 5-Year Impact Factor: 1.376 Video Quality Assessment as Impacted by Video Content over Wireless Networks Asiya Khan (UOP), Lingfen Sun (UOP) and Emmanuel Ifeachor (UOP) International Journal On Advances in Networks and Services, IARIA, 2 (3), pp. 144-154, 2009 Content-based Video Quality Prediction for MPEG4 Video Streaming over Wireless Networks [1] Asiya Khan (UOP), Lingfen Sun (UOP) and Emmanuel Ifeachor (UOP) Journal of Multimedia, Academy Publisher, 4 (4), pp. 228-239, Aug 2009 Cited by: [1] Korhonen, J., You, J, “Improving objective video quality assessment with content analysis”, Proceedings of the fifth International Workshop on Video Processing and Quality Metrics for Consumer Electronics (VPQM) Scottsdale, USA, 2010

15. Journals: Accepted QoE-driven dynamic management proposals for 3G VoIP services Jose Oscar Fajardo (EHU), Fidel Liberal (EHU), Is-Haka Mkwawa (UOP), Lingfen Sun (UOP) and Harilaos Koumaras (DEM) Computer Communications, Elsevier, Special Issue on “Multimedia Networking and Security in Convergent Networks” JCR Impact Factor: 0.884 / 5-Year Impact Factor: 1.005 Learning Models for Video Quality Prediction over WLAN and UMTS Networks Asiya Khan (UOP), Lingfen Sun (UOP) and Emmanuel Ifeachor (UOP) IET Communications JCR Impact Factor: 0.345 / 5-Year Impact Factor: 0.345 QoE-driven Adaptation Scheme for Video Applications over Wireless Networks Asiya Khan (UOP), Lingfen Sun (UOP), Emmanuel Jammeh (UOP) and Emmanuel Ifeachor (UOP) IET Communications, Special Issue on "Video communications over wireless networks" JCR Impact Factor: 0.345 / 5-Year Impact Factor: 0.345 Video Quality Prediction Models based on Video Content Dynamics for H.264 Video over UMTS Networks (in press) Asiya Khan (UOP), Lingfen Sun (UOP), Jose-Oscar Fajardo (EHU), Fidel Liberal (EHU), Harilaos Koumaras (DEM )and Emmanuel Ifeachor (UOP) International Journal of Digital Multimedia Broadcasting, Hindawai, Special issue on "IP and Broadcasting Systems Convergence (IPBSC)", 2010 Quality of Experience (QoE) Driven Adaptation Scheme for Voice/Video over IP Emmanuel Jammeh (UOP), Is-Haka Mkwawa (UOP), Asiya Khan (UOP), Mohammad Goudarzi (UOP), Lingfen Sun (UOP) and Emmanuel Ifeachor (UOP) Telecommunication Systems, Springer, Special Issue on the 'Quality of Experience issues in Multimedia Provision' JCR Impact Factor: 0.396 / 5-Year Impact Factor: 0.780

16. Conferences: Published Uso de IA en una arquitectura IMS para la Optimizacion de la PQoS en servicios multimedia Monica Gorricho (ERC) TELECOM I+D 2009.XIX Jornadas Telecom I+D November 24-26, 2009, Madrid, Spain Impact of the video slice size on the visual quality for H.264 over 3G UMTS services Jose Oscar Fajardo (EHU), Fidel Liberal (EHU), Nagore Bilbao (EHU) BROADNETS 2009. Sixth International Conference on Broadband Communications, Networks, and Systems September 14-17, 2009, Madrid, Spain Content classification-based and QoE-driven Video Send Bitrate Adaptation Scheme Asiya Khan (UOP), Lingfen Sun (UOP) and Emmanuel Ifeachor (UOP) MobiMedia 2009, 5th International Mobile Multimedia Communications Conference (Poster session) September 7-9, 2009, London, UK Adapted IPTV Service within novel IMS Architecture Julien Arnaud, Daniel Negru, Mamadou Sidibe (VIO), Julien Pauty (VIO), Harilaos Koumaras (DEM) MobiMedia 2009 Workshop: 3rd European Symposium on Mobile Media Delivery (EUMOB) 2009 September 7-9, 2009, London, UK An Experimental Approach of Video Quality Level Dependence on Video Content Dynamics [2] Harilaos Koumaras (DEM), Julien Arnaud, Daniel Negru, Anastasios Kourtis (DEM) MobiMedia 2009 Workshop: 3rd European Symposium on Mobile Media Delivery (EUMOB) 2009 September 7-9, 2009, London, UK Content Classification Based on Objective Video Quality Evaluation for MPEG4 Video Streaming over Wireless Networks Asiya Khan (UOP), Lingfen Sun (UOP) and Emmanuel Ifeachor (UOP) World Congress on Engineering, track on International Conference on Wireless Networks (ICWN) 1-3 July 2009, London, UK PESQ and 3SQM measurement of voice quality over live 3G networks Mohammad Goudarzi (UOP), Lingfen Sun (UOP), Emmanuel Ifeachor (UOP) International MESAQIN Conference 2009 June 11-12, 2009, Prague, Czech Republic Cited by: [2] M. Atenas, A. Canovas, M. Garcia, J. Lloret, "IPTV Transcoding to Avoid Network Congestion," icns, pp.36-41, 2010 Sixth International Conference on Networking and Services, 2010

17. Content Clustering-based Video Quality Prediction Model for MPEG4 Video Streaming over Wireless Networks [3] [4] Asiya Khan (UOP), Lingfen Sun (UOP) and Emmanuel Ifeachor (UOP) IEEE International Conference on Communications (ICC 2009) 14-18 June, 2009, Dresden, Germany Impact of Video Content on Video Quality for Video over Wireless Networks [5] Asiya Khan (UOP), Lingfen Sun (UOP) and Emmanuel Ifeachor (UOP) Fifth International Conference on Autonomic and Autonomous Systems, ICAS 2009 April 20-25, 2009 - Valencia, Spain Open IMS Core with VoIP Quality Adaptation Is-Haka Mkwawa (UOP), Emmanuel Jammeh (UOP), Lingfen Sun, Asiya Khan (UOP) and Emmanuel Ifeachor (UOP) Fifth International Conference on Autonomic and Autonomous Systems, ICAS 2009 April 20-25, 2009 - Valencia, Spain An Enhanced IMS Architecture Featuring Cross-Layer Monitoring and Adaptation Mechanisms [6] Lemonia Boula (DEM), Harilaos Koumaras (DEM), Anastasios Kourtis (DEM) Fifth International Conference on Autonomic and Autonomous Systems, ICAS 2009 April 20-25, 2009 - Valencia, Spain Web QoE Evaluation in Multi-Agent Networks: Validation of ITU-T G.1030 [7] Eva Ibarrola (EHU), Fidel Liberal (EHU), Ianire Taboada (EHU), Rodrigo Ortega (EHU) Fifth International Conference on Autonomic and Autonomous Systems, ICAS 2009 April 20-25, 2009 - Valencia, Spain Study of the impact of UMTS Best Effort parameters on QoE of VoIP services Jose Oscar Fajardo (EHU), Fidel Liberal (EHU), Nagore Bilbao (EHU) Fifth International Conference on Autonomic and Autonomous Systems, ICAS 2009 April 20-25, 2009 - Valencia, Spain Cited by: [3] MN Garcia, R Schleicher, A Raake, “Towards a Content-Based Parametric Video Quality Model for IPTV”, Fifth International Workshop on Video Processing and Quality Metrics for Consumer Electronics, Scottsdale, Arizona, U.S.A, January 13-15, 2010 [4] Shaji, B. and Juliet, A.V. and Jeni, P.R.J., “QOSC (Quality of Service Control) in MPEG-4 Adaptive Video Streaming”, European Journal of Scientific Research, 39 (4), pp. 613-617, 2010 [5] A. Talari and N. Rahnavard, “'Unequal Error Protection Rateless Coding for Efficient MPEG Video Transmission,” 2009 Military Communications Conference (MILCOM), Boston, October 2009 [6] Skorin-Kapov, L. and Matijasevic, M., “Modeling of a QoS Matching and Optimization Function for Multimedia Services in the NGN”, Proceedings of the 12th IFIP/IEEE International Conference on Management of Multimedia and Mobile Networks and Services: Wired-Wireless Multimedia Networks and Services Management, Venice, Italy, October 26-27, 2009. [7] Oana Dini, Pascal Lorenz, Abdelhafid Abouaissa, Hervé Guyennet, "Dynamic Feedback for Service Reputation Updates," icas, pp.168-175, 2010 Sixth International Conference on Autonomic and Autonomous Systems, 2010

18. Conferences: Accepted Impact Of RLC Losses On Quality Prediction For H.264 Video Over UMTS Networks Asiya Khan (UOP), Lingfen Sun (UOP), Emmanuel Ifeachor (UOP), Jose Oscar Fajardo (EHU) and Fidel Liberal (EHU) 2010 IEEE International Conference on Multimedia & Expo (ICME 2010) 19-23 July 2010, Singapore An ANFIS-based Hybrid Quality Prediction Model for H.264 Video over UMTS Networks Asiya Khan (UOP), Lingfen Sun (UOP), Emmanuel Ifeachor (UOP), Jose Oscar Fajardo (EHU) and Fidel Liberal (EHU) 2010 Annual IEEE International Communications Quality and Reliability (CQR) Workshop - Technical Paper Track 8-10 June 2010, Vancouver, British Columbia, Canada Video Quality Prediction Model for H.264 Video over UMTS Networks and their Application in Mobile Video Streaming Asiya Khan (UOP), Lingfen Sun (UOP), Emmanuel Ifeachor (UOP), Jose Oscar Fajardo (EHU) and Fidel Liberal (EHU) IEEE ICC 2010 - the Multimedia Communications, Communication Software and Services Symposium 23-29 May 2010, Cape Town, South Africa

19. Book Chapters QoE and *-awareness in the Future Internet [8] Fidel Liberal (EHU), Jose Oscar Fajardo (EHU), Harilaos Koumaras (DEM) "Towards the Future Internet - A European Research Perspective", IOS Press, pp. 293-302 Editors: G. Tselentis, J. Domingue, A. Galis, A. Gavras, S. Krco, V. Lotz, B. Stiller and T. Zahariadis IOS Press BV, ISBN: 978-1-60750-538-9 May 2009 Efficient Streaming in Future Internet T. Zahariadis, C. Katsigiannis, A. Jari, R. Fracchia, J. Vehkapera, F. Alvarez, T. Filoche (TGV), H. Koumaras (DEM) "Towards the Future Internet - Emerging Trends from European Research", IOS Press, pp. 237-246 Editors: G. Tselentis, A. Galis, A. Gavras, D. Hausheer, S. Krco, V. Lotz and T. Zahariadis IOS Press BV, ISBN: 978-1-60750-007-0 April 2010 Cited by: [8] Dillon, E., Power, G., Ortiz-Ramos, M. Callejo, M. A., Rodriguez-Argente, J., Fiedler, M., Tonesi, D. S., "PERIMETER: A Quality of Experience Framework“, FIS 2009 - Future Internet Symposium 2009, Berlin, Germany, September 1-3, 2009

20. Dissemination & liaison events Event Place and DateTypePurposePartner(s) responsible / involved Antwerp, Belgium, 27 April 2009 Liaison Activity 3 rd FP7 Networked Media Concertation meeting - Media cluster (Media Delivery Platform) VIO, DEM Valencia, Spain, 23 April 2009 Dissemination ActivityAMMO session at ICAS 2009 conferenceEHU, DEM, UOP Prague, Czech Republic, 11-13 May 2009 Dissemination & Liaison FIA Event Prague, Future Content Networks (FCN) positioning paper. EHU, DEM Athens, Greece, 6-17 July 2009 Dissemination Activity Special session is summer school of NCSR Demokritos DEM Saint Malo, France, 28 September 2009 Liaison Activity 4 th FP7 Networked Media Concertation meeting - Media cluster (Media Delivery Platform) TGV, DEM Madrid, Spain, 19 November 2009 Dissemination ActivityEricsson R&D Innovation Day eventERC Brussels, Belgium, 13 January 2010 Dissemination Activity ADAMANTIUM Ad-hoc meeting: conception of a new type of architecture based on ADAMANTIUM solution towards IPTV deployment in IMS context. Result: new journal paper on this concept and ideas for a new draft proposal. VIO, DEM Brussels, Belgium, 4 February 2010 Liaison Activity 5th FP7 Networked Media Concertation Meeting - Media cluster (Media Delivery Platform) DEM

21. FP7 Future Media Networks Cluster :  3rd FP7 Networked Media Concertation meeting, Antwerp, Belgium, 27 April 2009  4th FP7 Networked Media Concertation meeting, Saint Malo, France, 28 September 2009  5th FP7 Networked Media Concertation Meeting, Brussels, Belgium, 4 February 2010 All the slides and agenda of the different meetings are available at the ADAMANTIUM website (http://www.ict- adamantium.eu/private/workshops.html )http://www.ict- adamantium.eu/private/workshops.html events related meetings

22. FIA Book 2009  FIA Prague event  “QoE and *-awareness in the Future Internet”, published in May 2009 FIA Activities 1/3

23. FIA Prague  FCN Positioning Paper FIA Activities 2/3

24. FIA Book 2010  FIA Valencia event  “Efficient Streaming in Future Internet ”, published in April 2009 FIA Activities 3/3

25. Dissemination Events 1/4 ADAMANTIUM “AMMO” WORKSHOP  ICAS/ICNS 2009  Sponsored by ADAMANTIUM  April 23th 2009, Valencia, Spain

26. Dissemination Events 2/4 ADAMANTIUM Special Session at NCSR DEMOKRITOS Summer School  6-17 July 2009

27. Dissemination Events 3/4 Ericsson Spain R&D Innovation Day event  November 19th 2009

28. Dissemination Events 4/4 TEMU2010  To be held at Chania, Crete, Greece, July 14-16 2010

29. Liaison FP7 Networked Media Concertation Meetings Future Content Networks (FCN) positioning paper.  Published in May 2009.  Contributing FP7 ICT projects: Emanics, PlayMancer, TA2, Content, PetaMedia, SEA, ADAMANTIUM, Mobithin, UserMedia, P2P Next, 4NEM, NapaWine, 4WARD, Victory, Coin, Pharos FIA VALENCIA 2010 paper  “Efficient Streaming in Future Internet”  Based on work performed in the framework of the Media Delivery Platform (MDP) and the projects SEA P2PNext, ADAMANTIUM and Optimix. Co-sponsorization of TEMU 2010 conference.  Participating projects: VITAL++, ADAMANTIUM, ALICANTE, HURRICANE

30. Plans for the 3rd year ADAMANTIUM Website Conferences  New submissions  Present accepted papers Journals  New submissions Project Exhibition Liasion

31. Conferences IEEE Global Communications Conference (IEEE GLOBECOM 2010)March 31, 2010 (submitted ) [1] [2] ITU-T Kaleidoscope event: Beyond the Internet? − Innovations for future networks and services May 1, 2010 Second International Conference on User Centric Media (UCMedia 2010)May 21, 2010 2011 IEEE Consumer Communications and Networking Conference (CCNC)June 4, 2010 The 30th IEEE International Conference on Computer Communications (IEEE INFOCOM 2011) July 30, 2010 [1] “Subjective Quality and Adaptation Proposals for H.264/AVC over 3G Mobile Video Services” [2] “Feedback-free Early VoIP Quality Adaptation Scheme in Next Generation Networks” IEEE International Conference on Communications (IEEE ICC 2010)May 23 - 27 2010 Cape Town, South Africa 2010 Annual IEEE CQR International Workshop (IEEE CQR 2010) June 8 – 10, 2010, Vancouver, British Columbia, Canada 2010 IEEE International Conference on Multimedia & Expo (IEEE ICME 2010) July 19 to 23, 2010 Singapore Target Conferences Paper presentations

32. Target Journals Computer Networks (Elsevier) - Special Issue on Network ConvergenceMay 31, 2010 IET Communications - Special Issue on Cognitive CommunicationsJuly 1, 2010 Regular issues - Papers in progress: Special issues of interest “Analytical model of e2e delay for QoS/QoE estimation in convergent networks” “Lightweight network state prediction algorithm for cross layer optimization”

33. Project Exhibition ACM Multimedia 2010  Short papers, system demonstration, poster session  Submission Deadline: May 7th, 2010 TEMU 2010  Project demo NEM Summit 2010  Call for Exhibition for FP6/FP7 projects  Open until June 1, 2010

34. Project Liaisons FP7 Networked Media Concertation meeting  Future Media Networks Cluster TEMU 2010 Special Session  “Advances in Multimedia Delivery” (AMD)  July 14-16, 2010, Chania, Crete, Greece ICT-1.1 The Network of the Future ICT-1.6 Future Internet Research & Experimentation (FIRE) ICT-1.5 Networked Media Systems

35. T6.1 Deliverable D6.1-F Dissemination Report  EHU, M30

36. WP6 Task 6.2 Standardization Activities

37. STANDARDIZATION Participation of Adamantium partners Standardisation body/groupProject partner ETSI TISPANThomson GV Open IPTV ForumThomson GV 3GPP/CT3Ericsson DVB-MGRohde & Schwarz

38. Standardization : TISPAN – Open IPTV Forum During this period, work on the on-going standardization body was mainly to finalise architecture specification :  ETSI TS 182 027 “IPTV Functions supported by the IMS subsystem”  Open IPTV Forum – Release 2 – Functional architecture and to work on protocol specification  ETSI TS 183 063 “IMS Based IPTV stage 3 specification”  Open IPTV Forum – Release 2 Specification Volume 4 – Protocols.  Another item has also been started on CDN (ETSI TS 182 019 Content Delivery Network architecture – Interconnection with TISPAN IPTV architectures).

39. Standardization : TISPAN – Open IPTV Forum TISPAN Contributions Name/ subject of eventDate/ locationAttending project partner Name of participants TISPAN #20Bis16 – 20 March 2009/ Sophia-Antipolis TGVThierry Filoche TISPAN Intermediate WG2 meeting - WG2-07- IPTV_Stage_2 27-29 April 2009 / Bratislava TGVThierry Filoche TISPAN #218-12 June 2009/ Sophia- Antipolis TGVThierry Filoche TISPAN #22Bis2-6 November 2009/ Sophia-Antipolis TGVThierry Filoche Name/ subject of eventDate/ locationAttending project partner Name of participants Conf call on CDN12 th of November 2009/ Sophia-Antipolis TGVThierry Filoche Contribution NumberTitleDate 1WG2-07-034WG2-07- 034_WI2070_Incoming_Call_Management.doc 22 April 2009

40. Standardization : 3GPP CT3 3GPP CT3 3GPP SA2  Rel-10: Study on Policy solutions and enhancements sending contributions to the TR 23.813. Possible contribution to TS 23.203 Rel-10. Name/ subject of event Date/ locationAttending project partner Name of participants 3GPPCT3#5220-24 April 2009 / Sophia- Antipolis ERCSusana Fernández 3GPPCT3#5424-28 August 2009 / Sevilla ERCSusana Fernández 3GPPCT3#5512-16 October 2009 / Phoenix ERCSusana Fernández 3GPPCT3#569-13 November 2009 / Beijing ERCSusana Fernández 3GPPCT3#5722-26 February 2010 / San Francisco ERCSusana Fernández

41. Standardization: DVB-MG DVB Project re-activated its Measurement Group (DVB-MG) in 2009  Working on updating the Measurement Guidelines document (ETR 101 290)  Future: IPTV-related tests and measurements ADAMANTIUM  IPTV over UMTS networks

42. Plans for the 3rd year 3GPP CT3 Meetings  3GPPCT3#58, 10 - 14 May 2010, Kyoto, Japan  3GPPCT3#59, 23 - 27 Aug 2010, Xi'an, China TISPAN meetings (ADAMANTIUM participation to be confirmed)  TISPAN#24Bis, 31 May- 04 June 2010, Sophia-Antipolis  TISPAN#25-WGs, 13-16 Septembre, Sophia-Antipolis  TISPAN#25Bis, 25-29 October, Sophia-Antipolis Open IPTV Forum (ADAMANTIUM participation to be confirmed)  Open IPTV Forum #15, 15 June, California  Open IPTV Forum #16, 24 August, Taiwan

43. T6.2 Deliverable D6.2 Report on Standardization  TGV, M30

44. WP6 Task 6.3 Business Plan

45. Task 6.3 Business Plan Objective of the Task  Demonstrate the ADAMANTIUM system capabilities for project’s results commercial exploitation

46. ADAMANTIUM – The Project Technical research project aiming to investigate  Technological possibilities  To improve Perceived Quality of Service (PQoS) IPTV VoIP Proposes  IMS-compatible Multimedia Content Management System (MCMS)  Optimization of user experience in terms of PQoS for the proposed services

47. Content Business Idea description Market Description Value Chain Possible Business Models SWOT Financial Analysis

48. Business Idea Description Main drawbacks and obstacles for VoIP & IPTV  QoS, Reliability, packet loss, delays, etc.  Requirement of real-time data transmission  Zap time (delay when user switches IPTV channel)  Resistance by incumbents and established operators  Regulatory uncertainty  …

49. VoIP – Market Description VoIP Revenues Forecast by user type VoIP Revenues Forecast by region

50. Mobile VoIP – Market Description Total VoIP 3G active users base, 2006-2012 Consumers statements on mobile VoIP

51. IPTV – Market Description IPTV Spend in Western Europe by subscription type Global IPTV Subscribers per region (Yankee)

52. VoIP Value Chain Business models  Generic VoIP BM VoIP in the backbone Facility-based VoIP VoIP over broadband Peer-to-peer VoIP  Retail VoIP BM Direct Access Indirect Access Application Service Provider Network Provider End User  Internet based VoIP BM Advertising based VoIP Phone based VoIP Pure VoIP Pure Hardware VoIP VoIP Aggregators/Platforms

53. IPTV Value Chain Business Models  The operational model  The profit model Business case IPTV Streaming to Mobile TV Business case IPTV on demand to Mobile Content Provider Service Provider Network Operator End User

54. SWOT VoIP  SWOT analysis  SWOT considering ADAMANTIUM IPTV  SWOT analysis  SWOT considering ADAMANTIUM  PENDING

55. Mobile VoIP SWOT STRENGTHS  Mobile VoIP provides the advantage of portability  Mobile communication at lower costs  New business models are developed, where communication is the core element of every business activity and function  New market opportunities facilitated and reinforced by a continuous stream of accurate and valuable information at lower cost and at a mobile formatMobile VoIP comes with a host of advanced communication features at no extra cost  Mobile VoIP comes with a host of advanced communication features at no extra cost  The mobile internet is speeding up and consumption of content along with VoIP services is growing due to enhanced technology  Flat-rate pricing packages attractive in an increasingly complex multimedia environment combined with the possibility of a single and/or fixed bill per month for telecommunications.  Mobile VoIP helps service providers achieve economies of scale by reducing their investment, capital and operating costs WEAKNESSES  The Mobile Internet along with services such as VoIP is not yet mass market  Lack of integrated services and policies  Time lag due to standardization processes and continuous evolution of IMS platforms  Interoperability issues between Internet services and PSTN/cellular networks  Internet mobile marketing is not developed in a degree that will boost a usage need for the provided services  High cost of mobile devices capable of offering mobile internet and VoIP  Issues of QoS and Reliability  Mobile VoIP services provided by operators without their own network/infrastructure are provided on a best effort basis only  Dependence of Mobile VoIP availability of service upon factors such as strength of mobile signal reception, roaming policies, mobile internet services and third party service providers OPPORTUNITIES  New revenue opportunities and greater choice of service and communication features  Advancing the already developed Internet Model and Mobile VoIP communication by establishing new standards  Interoperability and combination of cellular and WLAN  Integration of various other value added services offered by upcoming technological advances in the Mobile Internet and VoIP framework  Enhanced innovative potential through convergence of mobile services, internet, VoIP and technology THREATS  Resistance by incumbents and established operators, which see Mobile VoIP as a threat to their established PSTN/Mobile revenues  Regulatory uncertainty and lack of commonly accepted legislative framework  VoIP spam or SPIT (Spam over Internet Telephony)  Mobile Phone fraud known as Vishing  Challenger actors such as virtual VoIP operators and third party client providers  Lack of a consistent experience of service and quality across different providers  Consumers’ lack of trust mainly because of insufficient protection of their communication content

56. ADAMANTIUM on Mobile VoIP SWOT Adamantium add-ons to STRENGTHS  Existing business models add quality aspects in their value chain and become QoS and PQoS aware  Higher consumer satisfaction as a result of improved quality of services  Innovative services (in which higher quality is achieved) attract new consumers and increase levels of loyalty among existing ones  Achieved economies of scale for mobile operators are reinforced by innovative technologies  New services and pricing packages are offered by mobile operators and market competition becomes healthier  Optimized quality of experience and service Adamantium improvements to WEAKNESSES  Major issues of QoS and Reliability are overcome  Improved QoS form a new basis for Internet Mobile marketing development  Well established mobile operators are becoming interested in offering quality improved and reliable mobile VoIP services  Improved mobile VoIP services offered by more operators will increase demand for VoIP-enabled mobile devices leading the high cost of these devices to fall Adamantium add-ons to OPPORTUNITIES  New revenue opportunities and greater choice of service based on quality and reliability  New standards of QoS are set  New market dynamics and potential for the creation of new marketing processes  Opportunities for increased market penetration and new market targets/segments  Modification of the 4Ps (Product, Price, Promotion, Place) of the offered services leads to new market opportunities  flexibility of pricing packages leads to increased competition which is in favor to the end consumer ADAMANTIUM improvements to THREATS  Established operators will view Mobile VoIP as an opportunity to satisfy market demand for a new, reliable and lower cost voice communication service  New improved quality standards will create a consistent base for experience of service and quality across different mobile operators  Increase in consumers trust related to quality and reliability of VoIP service over mobile

57. STRENGTHS  High Broadband bandwidth in place (ADSL high penetration)  New infrastructure from operators for delivery of data (Wi-max, WLANs), all IP networks  Digital TV is a reality for market  Devices much more capable and customisable, Gadgets are accepted by the users  Consumers are trained to web based services, mobile content delivery WEAKNESSES  Devices too complex for some users to use or configure  Open roaming an issue – both within technologies (3G – 2G) and between them (3G – WLAN), interoperability and End-to- end QoS still unsolved.  Delivery is a commodity  Recession/debt has slowed investment OPPORTUNITIES  Content is opportunity to fill network capacity  Delivery can expand into Services  Delivery brands are well known and respected  Industry players are big and powerful and critical to the success of the industry  Device manufacturers have the opportunity of diversifying further as they cater for user requirements according to context (i.e. different devices dependent on location).  Wireless access now built-in to devices (e.g. new laptops)  Potential to deliver to tight geographic segmentation of market an opportunity  Home networking provides opportunities for delivery players to expand into service provision THREATS  Delivery could get squeezed by Content and Service  Large firms may inhibit market development  Will customers pay more, or will they cannibalise?  Device shelf-life (fashion and technological) could have a detrimental impact on the take-up of services. New roll-outs & upgrades need careful management IPTV SWOT Service Delivery

58. STRENGTHS  Technology is mature enough and highly innovative  Standardization activities and security issues are currently under investigation  Research cooperation in European and international level will strengthen exploitation opportunities WEAKNESSES  High costs of integration and switching from proprietary closed platforms  End-to-end delivery platforms require mass adoption by all market actors before delivering value OPPORTUNITIES  All actors are investigating convergence and alternative business models that require enabling technologies such as QoS provisioning, content adaptation etc.  Key Market Players involved and ready to exploit new services / products THREATS  Competing end-to-end platforms may hinder the mass adoption and interoperability  Open platforms may be faced with scepticism by Network Operators  Technology fails to deliver the necessary robust infrastructure across platforms  Scalability considerations are ignored – the technology should be increasingly invisible to the end customer, and if services are not easy to use, take-up will be hindered  Absence of recognisable, profitable business models incorporating partnerships and standards – if players cannot see significant revenues, they will remain risk averse and not drive the market forward  Monopolistic suppliers retain control over proprietary systems, avoiding symbiotic and essential partnerships – smaller and innovative players are quashed IPTV SWOT Enabling Technologies

59. ADAMANTIUM on IPTV SWOT Adamantium add-ons to STRENGTHSAdamantium improvements to WEAKNESSES Adamantium add-ons to OPPORTUNITIESADAMANTIUM improvements to THREATS

60. Financial Analysis Assumptions Simulation results Evaluation of simulation results Sensitivity analysis Financial impact and risks

61. T6.3 Deliverable D6.3-F Report on Bussines Plan  ERC, M27