1. WHY VALUE MEASUREMENT IS CRITICAL TO FUTURE INDUSTRY DEVELOPMENT TRACY HALLIWELL DIRECTOR OF BUSINESS TOURISM & MAJOR EVENTS

3. L&P’S ROLE Deliver jobs and growth for London by attracting investment and visitors today and building London's reputation for tomorrow. To tell London's story brilliantly Purpose Mission Delivering Mayoral priorities Championing London as the best place to visit, study and do business Creating 200,000 new jobs (We are contributing 20,000 jobs) Attracting investment to develop and regenerate opportunity areas

4. KEY PERFORMANCE INDICATORS WE REPORT ONLY THE ADDITIONAL ECONOMIC BENEFITS DIRECTLY ATTRIBUTABLE TO OUR ACTIVITIES JOBS SUPPORTED JOBS CREATED Measures how many new jobs we have created through attracting FDI into London Measures how many jobs have been supported by the spend of tourists, delegates, spectators and students that we have attracted to London GVA Measures our direct economic contribution to London and demonstrates the overall return on public sector funding CITY REPUTATION Measures the reach and impact of activities which build London’s reputation as a leading life sciences centre, high technology centre and cultural city

5. GVA MEASUREMENT GVADelegate SpendGVA % Spend Less Domestic/UK attendees Adjustment factor Over Optimisation Average Displacement AdditionalityGross GVA Total delegates Total GVA Domestic Corporate Day£135.000.5 0.80.37£4.992000 9,800 International Corporate Day£135.000.50.4 0.20.37£6.905000 34,500 Domestic Corporate Multi Day£514.000.5 0.20.80.37£15.21 20,000304,200 International Corporate Multi Day£514.000.50.40.2 0.37£36.51 65,0002,373,150 Domestic association Day£190.000.5 0.80.37£7.03 10,00070,300 International association day£190.000.50.4 0.21£45.600 Domestic Association Multiday£516.000.5 0.20.80.37£15.361500 23,040 International Association Multi Day£516.000.50.40.2 1£99.66 180,00017,938,800 Experiential TOTAL CVB 20,753,790 Major Sports Event£62.000.5 0.20.37£4.58 338,0001,548,040 Major Sports Event Multi Day£62.00 0.50.2 0.37£6.30 2,053,00012,933,900 Major Cultural Event£88.000.5 0.20.37£6.51 Major Cultural Event Multi Day£88.00 0.50.2 0.37£10.41 1,200,00012,492,000 TOTAL ME 26,973,940

6. FUNDING WHY VALUE MEASUREMENT IS CRITICAL TO US….. MEASUREMENT ROI STAKEHOLDER SUPPORT

7. WORLD CAPITAL OF BUSINESS GLOBAL FINANCIAL HUB DIGITAL CAPITAL OF EUROPE TALENTED MINDS FROM ACROSS THE GLOBE CENTRE FOR SCIENTIFIC EXCELLENCE  WORLD CLASS CLUSTERS  WHERE BUSINESS THRIVES LONDON’S OFFICE HOURS OVERLAP WITH COUNTRIES MAKING 99% OF WORLD GDP ACCESS TO DECISION MAKERS WITH MORE HQ’s

8. ALL IN ONE CITY Access to technological infrastructure Access to markets and global brand infrastructure Access to talented staff Cross-fertilisation of businesses Access to capital Government/ Regulators Professional advisors

9. LONDON VOTED WORLD LEADER IN ECONOMIC INFLUENCE, TECHNOLOGY ACCESS, REPUTATION AS AN URBAN GATEWAY, & ITS DEVELOPMENT & DESIGN CAPABILITIES PWC Cities of Opportunity Index 2013

10. LONDON NAMED MOST ATTRACTIVE CITY IN EUROPE FOR INVESTMENT E & Y European Attractiveness Survey 2014

11. LONDON VOTED No 1 MOST INFLUENTIAL CITY IN THE WORLD Forbes Magazine August 2014

12. OVER 79,000 STUDENTS IN LIFE SCIENCE-RELATED SUBJECTS LIFE SCIENCES RESEARCH AT IMPERIAL COLLEGE AND 12 TEACHING HOSPITAL, MORE THAN 50 CLINICAL INSTITUTIONS WITH A HUGE PATIENT POPULATION FOR CLINICAL TRIALS London has 120 companies in life sciences, alongside Cambridge’s 180 and Oxford’s 65. Together, they form the Golden Triangle

13. ACCESS TO A POOL OF 386,000 EXPERIENCED IT PROFESSIONALS & TECH GRADUATES TECH Worth £140 billion to the UK economy, contributing 12% of UK GDP LONDON IS THE BIGGEST EUROPEAN USER OF FACEBOOK 16, 850 Students studying computer sciences at london universities 34,000 DIGITAL TECHNOLOGY COMPANIES 40% Uk IT co’s london based

14. WHY LONDON….. Tap into Europe’s deepest pool of tech delegates, speakers and companies Go to the heart of revolutionary research in a city with 5 medical schools and 12 teaching hospitals Showcase breath-taking developments, pioneering products and policy Partner with global brands Harness centres of excellence: London stock exchange, Tech City, iCity, Open Data Institutex,Crick Institute, iconic cultural institutuions Maximise delegate numbers with a workforce of 350,000 financial industries professionals, 580 000 IT professionals, 400,000 creatives  Link up with festivals: LFW, BFI Film Festival, Design Festival  Harness a broadcast powerhouse

15. PARTNERSHIPS

16. RECENT SUCCESS STORIES

18. GOVT RECOGNITION

19. L&P’s IMPACT IN 2014