1. Slide 1Copyright  2003 Inera Incorporated. All Rights Reserved Using XML Presented by Bruce D. Rosenblum CEO Inera Incorporated InfoToday – May 7, 2003

2. Slide 2Copyright  2003 Inera Incorporated. All Rights Reserved DOI Stands For...

3. Slide 3Copyright  2003 Inera Incorporated. All Rights Reserved DOI Stands For...  Digital Object Identifier

4. Slide 4Copyright  2003 Inera Incorporated. All Rights Reserved DOI Stands For...  Digital Object Identifier  Dusty Old Issue

5. Slide 5Copyright  2003 Inera Incorporated. All Rights Reserved DOI Stands For...  Digital Object Identifier  Dusty Old Issue  Death Of Ink

6. Slide 6Copyright  2003 Inera Incorporated. All Rights Reserved 500 Years of Ink on Paper  Gutenberg  Oldenburg  Linotype  Photon  PostScript

7. Slide 7Copyright  2003 Inera Incorporated. All Rights Reserved Enter XML  SGML (1985)  Application-independent electronic documents  HTML (1991)  Computer-independent screen rendering  XML (1998)  Application-independent electronic documents  Application-independent data  Computer-independent communication

8. Slide 8Copyright  2003 Inera Incorporated. All Rights Reserved What XML Is and Does  XML is a meta language  XML drives workflow  XML drives the business processes  XML drives new products  XML drives new knowledge

9. Slide 9Copyright  2003 Inera Incorporated. All Rights Reserved XML Is Not Easy  XML requires  New workflow  New tools  New training

10. Slide 10Copyright  2003 Inera Incorporated. All Rights Reserved Key considerations  Management support  Financial investment  Team  Tools  Testing

11. Slide 11Copyright  2003 Inera Incorporated. All Rights Reserved Using XML  Design  Develop  Implement  Pilot  Broader rollout  Refine  Version 1.1  Version 2.0

12. Slide 12Copyright  2003 Inera Incorporated. All Rights Reserved Design: Business  Business requirements  Define business objectives  Build the ROI case  Management support  Personnel requirements  In-house or outsource production  Training

13. Slide 13Copyright  2003 Inera Incorporated. All Rights Reserved Elsevier DTD: Pure Content  Print Version Neutra, R., Shusterman, D. (1991) Hypotheses to explain the higher symptom rates observed around hazardous waste sites. Environmental Health Perspectives 94, 31–38.  Elsevier DTD  Neutra and Shusterman 1999  Neutra R. Shusterman D.  Hypotheses to explain the higher symptom rates observed around hazardous waste sites.  Environmental Health Perspectives 94 1991  31 38

14. Slide 14Copyright  2003 Inera Incorporated. All Rights Reserved Blackwell DTD: Society Style  Print Version Neutra, R., Shusterman, D. (1991) Hypotheses to explain the higher symptom rates observed around hazardous waste sites. Environmental Health Perspectives 94, 31–38.  Blackwell DTD Neutra, R., Shusterman, D. ( 1991 ) Hypotheses to explain the higher symptom rates observed around hazardous waste sites. Environmental Health Perspectives 94, 31 – 38.

15. Slide 15Copyright  2003 Inera Incorporated. All Rights Reserved Highwire DTD: Just The Links  Print Version Neutra, R., Shusterman, D. (1991) Hypotheses to explain the higher symptom rates observed around hazardous waste sites. Environmental Health Perspectives 94, 31–38.  Highwire DTD Neutra, R., Shusterman, D. ( 1991 ) Hypotheses to explain the higher symptom rates observed around hazardous waste sites. Environmental Health Perspectives 94, 31 –38.

16. Slide 16Copyright  2003 Inera Incorporated. All Rights Reserved UCP DTD: Easier Editing  Print Version Neutra, R., Shusterman, D. (1991) Hypotheses to explain the higher symptom rates observed around hazardous waste sites. Environmental Health Perspectives 94, 31–38.  UCP DTD Neutra, R., Shusterman, D. (1991) Hypotheses to explain the higher symptom rates observed around hazardous waste sites. Environmental Health Perspectives 94, 31–38.

17. Slide 17Copyright  2003 Inera Incorporated. All Rights Reserved Design: DTD Selection  Industry-specific DTDs  Less restrictive  Subject to multiple interpretations  Adaptable to business requirements of multiple organizations  E.g., Docbook, NLM/Mellon  Organization-specific DTDs  More restrictive  Designed to optimize publisher production activities  Reflect unique business requirements of owning-organization  E.g. Elsevier Science, Blackwell

18. Slide 18Copyright  2003 Inera Incorporated. All Rights Reserved Design: DTD Modification  To meet  Technical requirements  Which are driven by  Business requirements  Document Analysis  The quick and dirty analysis problem  Don’t forget samples and documentation  “It’s not done until it’s documented”

19. Slide 19Copyright  2003 Inera Incorporated. All Rights Reserved Implement: Software  Out-of-the-box solutions are snake-oil  Select software based on  Workflow requirements  Customization capabilities  Customize wisely  The amateur programmer problem

20. Slide 20Copyright  2003 Inera Incorporated. All Rights Reserved Implement: Rollout  Pilot implementation  Small team  Evangelists  Identify and fix problems  Gradual rollout  The “shock therapy” problem

21. Slide 21Copyright  2003 Inera Incorporated. All Rights Reserved Implement: Quality Assurance  Good XML requires  Constant quality assurance  Integrated quality checks  Multi-stage quality checks  The Elsevier quality solution

22. Slide 22Copyright  2003 Inera Incorporated. All Rights Reserved Refine  Version 1.0 is never perfect  Version 1.1 is better  Don’t be afraid of version 2.0  Remember: Business requirements change  The copy edit accuracy problem  The electronic manuscript problem

23. Slide 23Copyright  2003 Inera Incorporated. All Rights Reserved Resources  XML information  http://www.oasis-open.org  http://www.xml.com  Publishing DTDs  NLM Mellon (http://dtd.nlm.nih.gov)  Docbook (http://www.oasis-open.org)  Publishing metadata  CrossRef (http://www.crossref.org)  Onix (http://www.bisg.org/)

24. Slide 24Copyright  2003 Inera Incorporated. All Rights Reserved Conclusions  XML is not just about tags  XML is about  Business requirements  Careful design and implementation  Built-in quality assurance  Ongoing re-evaluation and improvement

25. Slide 25Copyright  2003 Inera Incorporated. All Rights Reserved Questions? Bruce Rosenblum Inera Incorporated +1 (617) 969 - 3053 brosenblum@inera.com www.inera.com