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Published byChristine Kennedy Modified over 9 years ago
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Feb 26
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Journal What do you think someone your age can do to help______(fill in the blank with a controversial issue)? What do you think courage means? What one quality best describes you and why?
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Current Events Don’t forget to log your current events. – Topic or headline – Interesting fact – Publication info – Impact – Reaction
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Creative Brief and Outline Follow the example provided and write your creative brief and outline for your PR package. Remember everyone is working on a PR package for Montgomery County School District in order to provide information to new residents in the community.
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Campaign Focus The next document in your PR package should describe the focus: – Statement/description of issue (provide information to new residents) – Rationale for selecting the issue (other than this is what I told you to do ) – Rationale for the media kit/promotional materials (you could use a lot of the same things listed in your outline)
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News Release Examples – Log onto the Montgomery County Schools website. – Click departments (located at the top of the page) – Click Public relations – Click on the link provided – Once on the PR page you will see on the right side of the page a link to news releases. – Examine a couple of news releases Be sure to examine the news release titled “New Officers in Police Department” – This is the format you will need to follow in order to create your news releases.
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Media and Promotional Materials This is where you get to be creative… MEDIA – Come up with 4 newsworthy topics/ideas that you can create a news release for. Remember you are providing information about our school district to new residents. – Create 4 news release documents.
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Promotional Activities Examples Check out the Promotions and Advertisements on the PR webpage – Check out the Chamber Magazine It will have lots of community info you might be able to use (ex: population, etc.)
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Promotional Activities Again be creative here. (There may be a chance that some of your material/creations could be used!) Come up with 4 different promotional activities and the documents needed for each.
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