1. Industrial sales survey

2. What we have available is: Knowledge of markets Knowledge of customers Desire to increase our sales to industries Net work potential, opportunities

3. OFI Industrial Sales Survey Where we sell To whom we sell Which products we sell Where we want to sell

4. Importance of industrial sales for OFI companies Dragsbaekapprox. 40% of total sales Sonneveldapprox. 80% - Idunapprox. 40% - Odenseapprox. 40% - Belusa F.approx. 40% - Credin Denmarkapprox. 20% - OFRapprox. 25% -

5. Industrial sales through OFI S & D companies Sweden – Kåkå industrial sales team Lantmännen Unibake, Findus, Godbiten etc. Cover all of most important industrials in Swedish market 4/5 people with huge inside knowledge Minordija / Lanordija / Vilmix *Selling to Fazer, Vaasan etc *Daily contacts to number of industrials

6. + all our contacts….

7. As an example - Dragsbaek industrial sales : Denmark: Lantmännen, Kohberg, Givesco Germany: Fronhofs, TKB Grötsch, GMK France: Delifrance, Pasquier, La Panatiere Belgium: Gourmand Sweden: Pågen, Lantmännen, Findus, Givesco, Godbiten, Bergmans….. Finland: Fazer, Vaasan, Myllyn Paras Baltics: Fazer, Vaasan, Mantinga…..

8. Product matrix: Dragsbaek/Belusa/OFR/VMG: Pastry margarine, Dough margarine Odense: Marcipan, Persipan, Sugar paste Credin D. : Custard Powder, Glacing agents, special mixes Sonneveld: Bread improvers, Release agents, liquishort, Bread mixes Jästbolaget: Yeast

9. Customer base: Bread producers & Pastry producers

11. German market - example Interest to enter / increase sales in the German market Sonneveld Odense Dragsbaek + more

13. Who within OFI has today experience and contacts in the German Market ? Credin Denmark: - Selling to Lantmännen Odense, Germany, selling to : - Horst Schluckwerder OHG - Conditess Feine Kuchen - Cooperath und Wiese - Ifri-Schuhmann GmbH - Edeka Dragsbaek selling to: - Fronhof - TBK - GMK

20. Discussion : Do we find such ”industrial map” useful ? How can we improve it ? How can we use it ?

21. Thank you for your attention