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2. Prepared by: Max Pearson Sukhee Youn (Saleisha) Jennifer Palahniuk Lin Liu (Austin) OCT 2009 Focus on Play Station Dept.

3. Introduction & Co. History Founded in late 1945 Stock share became publicly traded in 1958 1980s, purchase Konica Minolta Walkman, Betaman Player, MD Player, 3.5” disk, Memory Stick, DVD, Blue-ray Disc Key point: Keep creating new…Standard maker gets most profit Walkman Player Betaman Player MD Player 3.5” Disc DVD, or a Blue-ray Disc Introduction & co. history Found in 1945 Stock share publicly traded in 1958 1980s, purchasing Konia Minolta Keep creating new and always changing the world: walkman, MD, DVD, 3.5” Disc etc.

4. Industry Analysis History – Video Game & Play Station Start in 1958, Nintendo and SEGA dominion In 1994, Nintendo aborted cooperating with Sony to develop video game, and put Sony develop alone 1995 – PS, 2000 – PS 2 2004 – Microsoft put XBOX console on sale To keep market share, 2006.11.11 – PS 3 (original planning put on 2008, since HDTV tech) 2007 – Nintendo put Wii on sale 2008 – Microsoft put XBOX360 on sale

5. A game disc is made for different console Motivation: more profit, spread risk Causing: more competitive between consoles Industry Analysis Current Situation illegal copy game producer losing profit low quality game customer dislike the console since no good game console producer losing profit low quality console & low- tech in anti- crack National ID Number Verify You can log in game; however, we suggest you to verify your ID the release the playing limit. Protect student from fallen in game, political & culture issues. Industry - current situation Market share Illegal copy A game developed for different consoles Barriers in some countries

6. Desire of high quality in pictures and sounds More illegal copy, and do NOT have useful method yet protect technology always comes with crack methods Multi-sensory playing experience Industry Analysis key issues & future trend One kind of Controllers for Wii console (Nintendo) Industry – key issues & future trend High quality pictures and sounds Anti-copy goes with being cracked Multi-sensory playing experience

7. Sony Co. - Current Profile Poor Operating Incomes High Priced Consoles Strategies for profitability http://www.scei.co.jp/corporate/data/bizdat aps3_sale_e.html http://www.scei.co.jp/corporate/data/bizdat aps3_sale_e.html Game Consoles – PS3 – PS2 – PSP

8. Sony Co. - Global Market Sony Computer Entertainment Asia Sony Computer Entertainment Europe Sony Computer Entertainment America.

9. Competitors Nintendo Corporation Ltd. Microsoft Corporation SEGA Corporation (Sega Sammy Holding Inc.)

10. Founded in 1889 In 1977 The first TV game In 1983, Start Video game business Innovative game player - Nintendo DS - Wii - Wii Fit Increasing market size - Touch generation - Women - Old people Network Expansion - Grows company size and profits -Domestic : Japan -Global : United States, German, France, Netherlands, Australia, South Korea etc. Competitors - Nintendo Corporation Ltd. Founded in 1889 In 1977 - The first TV game In 1983, Start Video game business Innovative game player Nintendo DS, Wii, Wii Fit Increasing market size Touch generation, Women, Old people Network Expansion Grows company size and profits Domestic : Japan Global : United States, German, France, Netherlands, Australia, South Korea etc

11. Major IT company Founded in 1975 “New Efficiency” EDD (Entertainment and Devices Division) - Xbox 360 - Xbox Live Xbox 360, Xbox live - Online based - Stable Service - Internet Infra - Communicate with other gamers - Various games Xbox-Alpha-Dunks $ 2,500 Lots of foreign subsidiaries -Access global market easily -Meet the tastes of customers -Domestic : United States -External nation : Almost all over the worlds Competitors – Microsoft Corporation Major IT company, Founded in 1975, “New Efficiency” EDD (Entertainment and Devices Division) Xbox 360, Xbox live Online based, Stable Service, Internet Infra, Communicate with other gamers, Various games Lots of foreign subsidiaries -Access global market easily -Meet the tastes of customers -Domestic : United States -External nation : Almost all over the worlds

12. Founded in 1940 SErvice GAme of Japan Home video game player - SG100 - Sega Satern - Dreamcast The greatest hit games - Sonic Lots of loss In 2004, collaborated with Sammy Corporation Sega Sammy Holding Inc. Subsidiaries -Sammy -Oasis Park Corporation -Secret Level International Markets -USA -Europe -Taiwan -France etc. Competitors – SEGA Corporation Founded in 1940, SErvice GAme of Japan Home video game player: SG100, Sega Satern, Dreamcast The greatest hit games: SonicLots of loss In 2004, collaborated with Sammy Corporation - Sega Sammy Holding Inc. Subsidiaries Sammy, Oasis Park Corporation, Secret Level International Markets USA, Europe, Taiwan, France etc.

13. Company Analysis Hardware sales Software sales

14. SWOT Analysis Name Recognition Internet usage Backwards capability Strengths Weaknesses Price Blue-ray Release date Opportunities Technology Online sales Customization Threats Shift towards non-violent games Economy Television technology

15. Recommendations – Short term Lower prices for gaming consoles Increased downloadable content on PlayStation Network Customized gaming consoles bundle packages

16. Develop related industry products HDTV, Audio Player etc. Ask game producer to develop TWO editions to each game Enhance anti-copy technology Peripheral products, Tees, toys etc. Cooperate with other game media, PC etc. Collaborate with Nintendo and Microsoft to gain market dominance Recommendations Long-term Recommendations PC Play Station Cell Phone Player 012 Player 008 Player 007 Player 002 Player 003 Player 005 Player 014 Player 010 Player 015 Player 013 Player 001 Player 004 Player 006 Player 011 Player 009 Recommendations – Long term Develop related industry products Ask game producer to develop two editions to each game Enhance anti-copy technology Peripheral products Cooperate with other game media Collaborate with Nintendo and Microsoft to gain market dominance

17. Conclusion Great Company with a successful globalization Problems in PS3 project For PS Dept. Continue PS3 production or not? R&D PS4? What’s new? How to? Conclusion Great company Problems in PS3 project PS Dept. needs to change